People can contribute in a big way by taking up the challenge of environment protection and making it a mission.Youth can volunteer after work or school to participate in activities which are related to environment protection. To know more about the initiatives that youth can include, read our July isssue

1. Issue: #4 | July 2014
In this issue:
Fiinova on ‐ IOD at 16 World
Congress on Environment Management
YES Bank ‐ Responsible Banking
Young Soldiers for Environment Sustainability
Fiinobserva on of Interna onal Days
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2. 01
Fiinova on collaborates with IOD for 16th World Congress on Environment Management
New Delhi: Fiinovation collaborated with IOD for the 16th World Congress on Environment Management and presentation of
Golden Peacock awards held on 11th and 12th July, 2014 at The Ashok, New Delhi. The Chief Guest of the event was Dr. Karan
Singh, member of Rajya Sabha. The event was attended by 300 dignitaries from corporate houses, government and other
institutions.
The Hotel Ashok, witnessed senior dignitaries addressing the gathering with Dr. M. F. Farooqui, IAS delivering the keynote
address stating the necessity of corporate board members to understand the relevance of environment friendly technology and
solutions. He focussed on the need to bring regulation and emission norms with stringent restrictions for both government and
corporate houses. He also highlighted how environment management should be looked as a business opportunity as it is in line
with the idea of environment conservation.
A K Pavadia, Joint secretary, Dept. of Public
Enterprises, Govt. of India, spoke of a need to
introduce cost effective environment friendly
products. He reiterated on a change in attitude with
regard to environment management. Mr Pavadia
spoke of the irony that exists, on air conditioning
temperatures that are kept so low in India that
people need a blanket to sleep. He focused on
creating the urgency on climate change.
The Chief Guest Dr. Karan Singh highlighted the
relevance of directors in helping build a new India.
He reiterated the role of the corporate sector in
ensuring environment sustainability. Corporate Social Responsibility can play a crucial role in providing environment
management solutions, he added. He also urged the people for a lifestyle change for conservation of the environment.
Soumitro Chakraborty, CEO, Fiinovation chaired the session “CSR strategy for Environment Protection” in which he reiterated on
corporations which still do not have sustainability in their top 5 agenda. He highlighted being ecological is the main paradigm for
being economical. Talking of scarcity, he stated that resources are becoming half every 10 years. The statistics shared were
grave and explained how it is 'not about compliance, rather survival'.
The plenary sessions focused on various topics related to environment management and the role of corporate houses in
environment conservation. The convergence of eminent personalities reemphasized on the importance of environment
management and sustainability of the business. The two day event helped in establishing linkages between leadership,
environment management and sustainability. The event also provided opportunities for networking and exchange of ideas.
What the Influencers Said…
 "Corporatesocialresponsibilityisahard‐edgedbusinessdecision.Notbecauseitisanicethingtodoorbecausepeopleareforcingustodoit...becauseitis
goodforourbusiness."
‐ Niall Fitzerald,Unilever
 "Thebusinessofbusinessshouldnotbeaboutmoney.Itshouldbeaboutresponsibility.Itshouldbeaboutpublicgood,notprivategreed."
‐Anita Roddick, Body Shop
 "People are going to want, and be able, to find out about the ci zenship of a brand, whether it is doing the right things socially, economically and
environmentally."
‐Mike Clasper, Proctor and Gamble

3. Responsible Banking – Solu ons to Developmental
Challenges
YES Bank was founded by Mr. Rana Kapoor and Late Mr. Ashok Kapur in
2004 to offer comprehensive banking and financial solutions to customers.
Currently the bank is India's fourth largest private sector bank with more than
430 branches in 275 locations.
YES Bank adopts the triple bottom-line discourse of 'People, Planet and
Profit' to create enduring value, competitive advantage and sustainable
leadership. The aim is to ensure the bank follows global standards of
operation and function. They have innovative initiatives that are designed to
cover emerging sectors, untapped markets and underserved sections of
society.
Financial institutions such as banks are known to be well aware of the
pressing social and environmental issues. The Indian banking scenario is
highly competitive which is why the banks need to focus on customer
satisfaction and behavior. In order to create a niche for themselves, many
banks have started to play a significant role in social development.
Communication is an important aspect and banks utilize it to create an
enhanced public image and good will through comprehensive reporting
standards.
YES Bank understands the importance of mainstreaming sustainability and
employs a multi-stakeholder approach. They provide innovative financial
solutions to address challenges that exist in livelihood, climate change, public
health, education, information technology and biotechnology among others.
CSR Ini a ves of YES Bank are:
02
VitaGoat a low cost, soy‐processing system developed by
Malnutri on Ma ers (Canadian NGO) works to combat
malnutri on and provides livelihood opportuni es. It has
been deployed at Buldana Urban Co‐opera ve Credit
Society which runs a residen al school since 2007. So far,
700 school children have been fed with soy milk/paneer
and it is expected to serve 300‐400 people daily in
Rajasthan.
Nurture effec ve partnerships with NGOs and
entrepreneurs to enhance outreach by developing low
costsoymilksystems.
Raised USD 47 mn for Greenko, a renewable energy
player, through private placement of equity shares with
Global Environment Fund, one of the world's largest
environment focused funds, for expansion of their hydro
powergenera onassets.
Planted 7,724 trees in the repor ng period through Grow
Trees and gi ed over 2,000 e‐cer ficates to their
customers.
YES Bank incorporates Responsible Banking through:
Responsible Banking in Thought Responsible Banking in Ac on
Sustainability Research & Thought Leadership
Sustainability Advisory
Triple Bo om Line Accoun ng and Repor ng
YES COMMUNITY
Microfinance Ins tu ons and Affordable Housing Group
Inclusive & Social Banking
Agribusiness & Rural Banking
Sustainable Investment Banking
Socially Responsible Inves ng
YES BANK's Responsible CSR practices have got them national as well as international recognition. They have been conferred with
the Outstanding Business Sustainability Achievement award at Karlsruhe Sustainable Finance Award, Germany and the Bank
received commendation certificate for significant achievement at CII ITC Sustainability Award 2013. YES Bank was earlier awarded
the Golden Peacock Global Award for Sustainability 2012 at the London Global Convention.
YES Sahaj
YES Money
War on Waste
Billion Trees
Incredible India
Travel Card
YES Leap
YES I CARE
Social Innova ons
of YES Bank
- Media & Communication

4. 03
Young Soldiers for Environment Sustainability
30% of the world population consists of youth and “Investing on Young People” was the theme of the world population day 2014.
Studies have reiterated the relevance of investing in youth and capacitating them to take the world to newer heights. The
involvement of youth in environmental and development initiatives is important for the successful completion of a programme.
This brings us to the question, if the youth is serious or actually aware about the environment; it could be environment safety,
management or sustainability. It would be difficult to say that youth is not conscious, but yes the awareness level is low. There is a
lack of serious concern for environment management, simply because according to them there is lot of other issues that need to be
addressed. It could also be related to a lack of urgency that exists for the issues of environment degradation. The shortsighted and
casual view is obviously a matter of concern. Therefore, there is a need to focus on environment management undoubtedly and we
must adopt measures that preserve the environment.
Innovative Financial Advisors Pvt. Ltd. recommends working towards providing the youth with a secure and healthy future that
includes quality environment, improved standard of living and access to education and employment. There should be consultations
with the youth and a dialogue process should be established between the government and the people to understand their
perspective on environment sustainability. There is a need to develop a sustainability education and community service
programme, run online platforms for feedback and encourage environment protection in school curriculums.
People can contribute in a big way by taking up the challenge of environment protection and making it a mission. Youth can
volunteer after work or school to participate in activities which are related to environment protection. This can be done along with the
day to day activities. Spreading awareness and advocating for environment management as the trend will be useful. Sensitization of
the rural youth is important to create an overall impact. Environment management needs to become a mandated component of
every developmental programme. All programmes need to address the issues of allocation and entitlement of natural resources,
housing, recreation, and reduction of pollution and toxicity in both rural and urban areas.
The demand for environment friendly products and services should be increased and the youth can be the prime drivers. Innovative
Financial Advisors Pvt. Ltd. believes it is up to the youth to take cognizance of what to use and what not to. Some of the initiatives that
youth can participate are:
TheTataGroupspentRs1,000crore,thehighestspendbyanIndianconglomerateoncorporatesocialresponsibility(CSR)in2013‐14.
AdityaBirlaGroupspentRs200croreon CSR infiscal2014,whichisali leover2%ofthenetprofitfromIndia.
Infosys,India'ssecondlargest IT firmwillcontributeRs.240crorethisfiscalyeartoitsphilanthropicarm‐InfosysFounda on‐forfunding CSR ac vi es.
Accordingtocensusdatareleasedthismonth,awhopping160millionwomeninIndia,88percentofwhoareofworkingage(15to59years),areconfined
totheirhomesperforming'householddu es'ratherthanbeinggainfullyemployedintheformaljobsector.
IndiagetsitsfirstonlinecourseonSexualHarassmentActlaunchedbyCentreforSocialResearchandRainmaker.
Food For Thought...
- Rahul Choudhury
Cleanliness Pollu on Preven on Resource conserva on Greening Transporta on Green Economy
Controlling li er, effec ve
maintenance of public
land and vacant spaces
Usage of low carbon
emission products and
measures to improve air
and water quality,
reducing usage of
hazardous material,
promo ng healthy indoor
environment
Rain water harves ng,
ground water recharge,
reduc on in energy,
water usage, minimizing
wastage, encourage
reuse and recycle
Tree planta on and
preserva on of ecology
and diversity
Use of public transport
and bicycles, promo ng
walking and vehicle
sharing
Green jobs and
encouraging local green
businesses

5. Fiinobservation of International Days
Mandela Day
18 July
Fiinova on, a research based organiza on, is an integrated solu on enabler in the CSR and sustainability domain. It is focused towards
enhancing quality across organiza onal value chain through meaningful innova on thereby ensuring sustainability. It is Asia's first proposal
researchlaboratorywhereinresearchisfocusedprimarilyonfoursectors,whichincludehealth,educa on,livelihoodandenvironment.The
prac ces: CSR‐CSO Partnership, CSR Policy Design & Development, Programme Management, Impact Assessment and Sustainability
Repor nghelpprovidesimplesolu onstotheirpartners.
Fiinova on
24/30,GroundFloor,OkhlaIndustrialEstate,Phase III NewDelhi‐110020
Phone:011‐42332200|Fax:011‐42332205
Toknowmorepleasevisitourwebsite: www.fiinova on.co.in|Email:media@fiinova on.co.in
World Popula on Day
11 July
- Rahul Choudhury- Joyita Bhattacharya
About Fiinova on
04
The 7 billion world population is both, a challenge and an
opportunity, which has implications on sustainability,
urbanization, health and youth empowerment. The opportunity
is to cash on the demographic dividend, especially when 1.8
billion out of the 7 billion is young. However, the challenge
remains a matter of concern, since the newer generations have
more demands which are not eco-friendly. Enormous burden is
being put on the existing resources which are becoming half
every 10 years.
In 1989, the Governing Council of the United Nations
Development Programme recommended that, 11th July
should be observed by the international community as World
Population Day.
The theme of 2014 World population is “investing in young
people”. A youth centric approach implies keeping the youth at
the centre of all development planning. Fiinovation
encourages companies and donors to initiate youth
programmes that further creates opportunities for overall
human development. Involvement of youth is the key for
enhanced programme output and they must be kept at the core
of all programme design and strategy.
It was a unanimous decision of the United Nations General
Assembly to observe 18th July as Nelson Mandela
International Day. The day is observed to honour the great man
on his birthday and carry on his legacy of volunteer work and
community service. The day was inspired by the call Nelson
Mandela made by placing the responsibility of social service in
the hands of the people. This day is a celebration of the work
done by Mandela and is a global call for action that reiterates
his belief of every individual possessing the power to
transform the world.
Mandela lived with three basic principles in life that
encapsulated themselves through freedom of self, freedom of
others and service for all. People are urged on this day to find
inspiration for their contribution in the legacy of Nelson
Mandela and to serve their fellow humans every day. Actions
can be big or small and should focus on the realization or
restoration of dignity and empowerment of people through their
contributions. Some of the areas that the youth can contribute
are food security, shelter and infrastructure, education and
literacy, service and volunteerism etc. Nelson Mandela has
fought for social justice for 67 years and the fraternity is asking
people to start with 67 minutes.