As part of the campaign, Fiinovation organized a selfie contest primarily for men, who were asked to share selfies wearing bangles along with a message.

1. fiinovation
PressRelease
FiinovationLaunched#PowerOfBanglesCampaignfor
MenonWomen'sDay
ConnectWithUs
contestprimarilyformen,whowereaskedtoshareselfieswearingbanglesalongwithamessage.The
campaignkickedoffonMarch02,2015acrosssocialmediaplaormsandonradioandendedonMarch13,
2015.ThewinnersofthecontestweredeclaredonMarch14,2015onsocialmediaplaormsandtheir
tesmonialswereairedonRadioCity91.1FMonMarch15,2015.
TheThehighlightofthecampaignwasachatshowwithVirenderSehwagandMr.SoumitroChakraborty,Chief
ExecuveOfficer,Fiinovaon,wheretheysharedtheirviewsonthecampaignandwomenempowerment
onRadioCity91.1,airedonMarch15,2015.ThemostdangerousopeningbatsmaneverVirenderSehwag
supportedthecampaignandsharedhowthewomeninhislifehelpedhimrealisehisdreamandconnue
todosoeventoday.
OnOnthecampaign,Mr.SoumitroChakraborty,said,"Womenempowermenthasbeenaburningissue
aroundtheworld.Whatisrequiredistochangethemindsetofthesocietyandthemeningeneral.Thisis
whatformsthegenesisofourcampaign.The#PowerOfBanglesisaniniavethataemptstofocuson
menandnotonwomenastheneedistochangetheperceponthatmenseemtohaveforwomen.We
hopethatbyrunningsuchacampaign,wehavelaiddownafoundaonforabe erfuturewherewomen
realisetheirself-worthandmenareabletosupportwithoutanybias."
TheThepopularHindiidiom“Mainechoodiyannahipehenrakhihai”(Translaon:Iamnotwearingbangles
(Iam notweak)wasthetriggerofthecampaignthatledupto“Choodiyanpehenrakhihaitohkya!”
(Translaon:SowhatifIamwearingbangles!).Whatisworthnongisthefactthattheidiomisusedonly
bymentoshowtheirmachismowhilecarryinganobviousreferencetowomen.Sincebanglesarewornby
women,thecampaignencouragedmentoparcipateinthecontestandshowthatwearingbanglesdoes
notmakethemanylessofaman.Throughthis,theyalsogotanopportunitytostandupforthewomenin
theirlives.
TheThe#PowerOfBanglescontestreceivedenthusiascresponseonsocialmediaplaormsandfrom the
listenersofpopularradiochannelRadioCity91.1FM,whoalsoparcipatedinthecontest.Thewinnersof
thecontestconductedonradiowereannounceddailyforfourconsecuvedays.Fiinovaonalsoreached
outtouniversiesandcollegesacrossDelhitoengageyouthinthisthought-provokingcampaign.
NewDelhi,March17,2015:A
uniquecampaignwaslaunched
ontheoccasionofInternaonal
Women'sDaythatfocusedon
engaging men rather than
women.IniatedbyInnovave
FinancialAdvisorsPvt.Ltd.(Fii-
nnovaon),thecampaign#Pow-
erOfBangles(Nolongerasign
ofweakness)aimedatbreaking
stereotypesagainstwomenand
sensizingmenthatwearinga
bangleisnotasignofweak-
ness.Aspartofthecampaign,
Fiinovaonorganized aselfie
#PowerOfBangles#PowerOfBangles#PowerOfBangles