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Brands as Service
Providers on Mobile
#IgorSaraiva
#IgorSaraiva
Developed by
Rio de Janeiro

#IgorSaraiva
Developed by
Brasília

#IgorSaraiva
Developed by
4

years
Mechanical
Engineering

Graphic Design
Bachelor Degree

Product Design
#IgorSaraiva
Developed by

Bachelor Degree
Design and Innovation Inside
Corporate Strategy
@Barcelona
#IgorSaraiva
Developed by
Strategic Design
@Milan

#IgorSaraiva
Developed by
grïngo.nu
@SãoPaulo

#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
Digital Marketing Conference 2013

We’ll talk about

1
Mobile changed
people’s behavior

#IgorSaraiva
Developed by
Digital Marketing Conference 2013

We’ll talk about

1
Mobile changed
people’s behavior

#IgorSaraiva
Developed by

2
What...
MobileChangedPeople
#IgorSaraiva
Developed by
ButWhatIsMobile?
#IgorSaraiva
Developed by
Smartphones

Tablets

Car
Dashboards

Wireless
Home
Appliances

#IgorSaraiva
Developed by

e-Readers

Glasses

MP3 players...
MobileChangedPeople
Smartphones
#IgorSaraiva
Developed by
1st 354MM

China

2nd 219MM

USA

3rd 94MM

Japan

#IgorSaraiva
Developed by

Sources: Informa, Morgan Stanley Research es...
1st 354MM

China

2nd 219MM

USA

3rd 94MM

Japan

70MM
23%
4th in total
smartphone
users

#IgorSaraiva
Developed by

Sour...
1st 354MM

China

2nd 219MM

USA

3rd 94MM

Japan

30MM
12%
11th in total
smartphone
users

70MM
23%
4th in total
smartpho...
1st 354MM

China

2nd 219MM

USA

3rd 94MM

Japan

30MM
12%
11th in total
smartphone
users

70MM
23%
4th in total
smartpho...
Last year, mobile access to
internet surpassed PC in China.

#IgorSaraiva
Developed by
Mobile search queries
surpassed PC in South Korea.

#IgorSaraiva
Developed by
Almost 50% of Groupon’s
transactions are from mobile in USA.

#IgorSaraiva
Developed by
WhatAboutTablets
#IgorSaraiva
Developed by
iPad had an adoption 3x
faster than iPhone

#IgorSaraiva
Developed by

Source: Apple
Tablets overtaking PC’s

#IgorSaraiva
Developed by

Source: Gartner, IDC, Enders Analysis
WearableDevices
smart watches, wristbands, glasses

#IgorSaraiva
Developed by
5
ImpactsOfMobileDevices
#IgorSaraiva
Developed by
1

Social 24/7
always ON

#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
OurHeroesDiedOfOverSharing

#IgorSaraiva
Developed by
TheRiseOfSelf-MadeHeroes

#IgorSaraiva
Developed by
GroupMessaging
faster than reading e-mails

#IgorSaraiva
Developed by
GroupGathering
Brazilian Riots against government

#IgorSaraiva
Developed by
EasySharing
info & people easily manipulated

#IgorSaraiva
Developed by
TalkToEverybody
Those Around Us Are Not Enough

#IgorSaraiva
Developed by
LessRelevance,HighFrequency

#IgorSaraiva
Developed by
Complain&Self-Help

#IgorSaraiva
Developed by
As a consequence, the
conversation has gone to a
second place.
Most of the time, I talk.
Sometimes, I chat.
Everybody talk...
The like button fever.
I saw you talking. I saw your picture.
EverybodyInteracts
#IgorSaraiva
Developed by
PickyCouple_OR_EasySex

#IgorSaraiva
Developed by
2

CamerasOmnipresence
#IgorSaraiva
Developed by
WeUsedToEnjoy

#IgorSaraiva
Developed by
NowWeDocument&Share

#IgorSaraiva
Developed by
PicturesReadFasterThanText

#IgorSaraiva
Developed by
MoreVideos=MoreSkeptical

#IgorSaraiva
Developed by
VideosCameToStay

#IgorSaraiva
Developed by
VideosAgainstCompanies

#IgorSaraiva
Developed by
WeGaveUpPrivacy
And We Are Over Sharing

#IgorSaraiva
Developed by
3
WeKnowOurSurroundings

#IgorSaraiva
Developed by
GPS_GivesUsMoreTime

#IgorSaraiva
Developed by
WhatsHappeningAroundUs

#IgorSaraiva
Developed by
HereIAm.Where’sEverybody?

#IgorSaraiva
Developed by
WeTalkAboutCompanies

#IgorSaraiva
Developed by
MakeMoneyWithLocation

#IgorSaraiva
Developed by
MakeMoneyWithLocation

#IgorSaraiva
Developed by
4
RealTimeEverything

#IgorSaraiva
Developed by
WhatIWant,WhenIWant

#IgorSaraiva
Developed by
TheEndOfDoubt
and dialogues

#IgorSaraiva
Developed by
YouPost,EverybodyAnswers

#IgorSaraiva
Developed by
5
M-Shopping

#IgorSaraiva
Developed by
RESEARCH
COMPARE
LOCATE
SOCIALIZE

Mobile
participation on
buying funnel

BUY
REVIEW
ADVOCATE

#IgorSaraiva
Developed by
PriceNegotiation
I expect it now

#IgorSaraiva
Developed by
EmbeddedPayment
I forgot my wallet, but will pay with my mobile

#IgorSaraiva
Developed by
IControlMyBankAccount

#IgorSaraiva
Developed by
IFollowUpMyExpenses
#IgorSaraiva
Developed by
What’sHappeningWithUs?

#IgorSaraiva
Developed by
TheEndOfDownloadEra

#IgorSaraiva
Developed by
PassingThroughUploadEra

#IgorSaraiva
Developed by
TheDataUploadEra

#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
CollectiveDataIsTransforming

#IgorSaraiva
Developed by
You help me,
I help you,
We help others
#IgorSaraiva
Developed by
OneDeviceIsKillingManyOthers

#IgorSaraiva
Developed by
ManyIndustriesThreat
landline
phone

camcorders

dictionaries

#IgorSaraiva
Developed by

dvd
players

radio

calculators
...
AndEveryBodyWantsToBe...

#IgorSaraiva
Developed by
An Entrepreneur

#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
Google
www.gv.com

#IgorSaraiva
Developed by
WhatWeShouldDoAboutIt?

#IgorSaraiva
Developed by
st

1

Let agencies get
inside clients
#IgorSaraiva
Developed by
HelpCreateBeforeCommunicate

#IgorSaraiva
Developed by
MobileCommunicationIsAbout

SERVICES
#IgorSaraiva
Developed by
TheMediaHasChanged

#IgorSaraiva
Developed by
TheInvestimentHasChanged
70/20/10

#IgorSaraiva
Developed by
BrandsAreNowAPIs

#IgorSaraiva
Developed by
2

nd

Amplify the brand’s
reasons to exist
#IgorSaraiva
Developed by
We are not a company that
sells clothes to people.
We are a company of people
that sell clothes.
#IgorSaraiva
Developed by
It is not about search.
It is about organizing
the world’s data.

#IgorSaraiva
Developed by
3

rd

MakeYourBrandMissionStandOut
What do you stand for?
#IgorSaraiva
Developed by
I’mLovinIt
VS.
MadeTodayGoneToday
#IgorSaraiva
Developed by
I’mLovinIt
VS.
MadeTodayGoneToday
#IgorSaraiva
Developed by
WhyWeAreHere?
“Young people tired of the sameness”

#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
#IgorSaraiva
Developed by
4

th

NewProduct-ServiceSystems
#IgorSaraiva
Developed by
CookingLessonsWithIngredients
Startup OR Big Supermarket Chain

#IgorSaraiva
Developed by
SelfDrivingCar
Google OR Volkswagem

#IgorSaraiva
Developed by
CrowdFunding
Kickstarter OR Bank

#IgorSaraiva
Developed by
3DPrinting
StartUps OR HP

#IgorSaraiva
Developed by
OnlineLearning
Venture Capitalists OR Federal University

#IgorSaraiva
Developed by
CuratedPersonalHousing
AirBnb OR Big Hotel Chain

#IgorSaraiva
Developed by
DeliveryFollowUpApps
Developers OR Post Office

#IgorSaraiva
Developed by
OnDemandVideos
Netflix OR Big TV Broadcaster

#IgorSaraiva
Developed by
OnDemandRadio
Spotify OR Big Radio Broadcaster

#IgorSaraiva
Developed by
MobilePayment
Square OR Credit Car Company

#IgorSaraiva
Developed by
FinancialOrganizer
Developer OR Big Financial Company

#IgorSaraiva
Developed by
TaxiFinding
Developer OR Taxi Cooperatives

#IgorSaraiva
Developed by
WaveSwellForecast
Oakley OR Surfboard Company

#IgorSaraiva
Developed by
GroupMessaging
Startups OR Phone Operators

#IgorSaraiva
Developed by
Why: Because We Believe We Can

#IgorSaraiva
Developed by
TheEntrepreneursAreComing...
And they bring new services to make life easier

#IgorSaraiva
Developed by
“Like any company we require a profit to stay in
business. But it is not the reason we are in business.
The thing that has...
LOVE.
And they also bring that too!
#IgorSaraiva
Developed by
BettermentBrands

#IgorSaraiva
Developed by
TheirPurposeBringsRelevance

#IgorSaraiva
Developed by
TheirPurposeBringsRelevance
SpeciallyWhenOnMobile

#IgorSaraiva
Developed by
“If you don't like change, you're going
to like irrelevance even less.”

General Eric Shinseki
Retired Chief of Staff, U. ...
#IgorSaraiva
Developed by
TOP 10 Advices

When Building Mobile Apps

#IgorSaraiva
Developed by
Don’tDoWhatISay,
DoWhatIDo
TOP 10 Advices

When Building Mobile Apps

#IgorSaraiva
Developed by
1
#IgorSaraiva
Developed by

We Have a
Methodology
Conceptualization Process

Design thinking

technology

Concept
people’s needs
and desires

#IgorSaraiva
Developed by

bus...
Conceptualization Process

Design thinking

technology

Concept
people’s needs
and desires

#IgorSaraiva
Developed by

bus...
Conceptualization Process

Design thinking

inno ation
Concept

#IgorSaraiva
Developed by
PorQueNão? Production Process

Rigorous methodology

#IgorSaraiva
Developed by
PorQueNão? Production Process

Rigorous methodology

Information
Architecture

#IgorSaraiva
Developed by

Requirement
Anal...
PorQueNão? Production Process

Rigorous methodology

Information
Architecture
Production
PorQueNão? Production Process

Rigorous methodology

Requirement
Analysis
Production
Information Architecture
PorQueNão? Production Process

Rigorous methodology

Visual Design
Production
Information Architecture
Requirement Analysi...
PorQueNão? Production Process

Rigorous methodology

Software
Architecture
Production
Information Architecture
Requirement...
PorQueNão? Production Process

Rigorous methodology

Code
Development
Production
Information Architecture
Requirement Anal...
PorQueNão? Production Process

Rigorous methodology

Quality
Assurance
Production
Information Architecture
Requirement Ana...
2
#IgorSaraiva
Developed by

Empathy
Makes Us Different
Developed by
©2013 All Rights Reserved
WePutPeopleFirst

No TGI. We go and talk to people.

Developed by
©2013 All Rights Reserved
4
#IgorSaraiva
Developed by

We Define a Mobile
Positioning in 1 sentence
And 2 or 3 Keywords
"If you can't explain it simply, you
don't understand it well enough."

Albert Einstein
#IgorSaraiva
Developed by
5
#IgorSaraiva
Developed by

We Differentiate Devices
Smartphones are not used the same way that tablets
#IgorSaraiva
Developed by
6
#IgorSaraiva
Developed by

We Divide an App in
Phases: Roadmap
And we move fast, with Lean UX methodology
#IgorSaraiva
Developed by
7
#IgorSaraiva
Developed by

We Use Analytics
Iterative process based on data: renovate and evolve
#IgorSaraiva
Developed by
8
#IgorSaraiva
Developed by

We Don’t Create
Swiss Army Apps
One good thing well done at a time
#IgorSaraiva
Developed by
9
#IgorSaraiva
Developed by

We Launch a Minimum
Valuable Proposition, Not
a Minimum Viable Product
Mobile Users Don’t For...
#IgorSaraiva
Developed by
1
0
#IgorSaraiva
Developed by

We Kill Our Apps
Do they deserve to exist forever?
#IgorSaraiva
Developed by
5 Sins To Avoid

Important Things We Have Learned

#IgorSaraiva
Developed by
1
#IgorSaraiva
Developed by

Don’t Stop Only On What
Clients Ask On The Brief
2
#IgorSaraiva
Developed by

Don’t
“Make My Logo Bigger”
3
#IgorSaraiva
Developed by

Don’t Stop Investing On
Launched App(s)
4
#IgorSaraiva
Developed by

Never Use Banners
On Mobile
5
#IgorSaraiva
Developed by

“Having An App Is Not The
Same of A Mobile Strategy”
- Google
WhatWeBelieveIn

#IgorSaraiva
Developed by
MobileIsJustInternet
that we carry with us

#IgorSaraiva
Developed by
It’sNotAboutABrandOrDevice

#IgorSaraiva
Developed by
It’sAboutPeople

#IgorSaraiva
Developed by
IndividualHumanBeings

#IgorSaraiva
Developed by
TheThingsWeBuild

#IgorSaraiva
Developed by
CanMakeOurLivesEasier

#IgorSaraiva
Developed by
SoWeCanFocusOnLiving

#IgorSaraiva
Developed by
WhatWouldYouLeaveBehind?

#IgorSaraiva
Developed by
ToMakeItABetterHome?

#IgorSaraiva
Developed by
WeArePeople.NotConsumers.

#IgorSaraiva
Developed by
спасибо
www.porquenao.mobi
#IgorSaraiva
Developed by
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Digital Marketing Conference 2013 - Moscow, Russia

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Published on

TOPIC:
How to the mobile has changed user's behaviour and the top 10 advices and sins when building brands strategically on the mobile world as service provider, instead of just building apps.

ABOUT:
This presentation I did at the Digital Marketing Conference 2013 #dmc2013 at Moscow, Russia, with some other major names of the digital scene like Andre Matarazzo (co-founder of grïngo.nu), Mark Read (CEO WPP), Tor Myhren (Worldwide Chief Creative Officer of Grey Group), Brian Wong (founder and CEO of KIIP), David Mikula (Creative Director of Digital Kitchen) among others.

TARGET:
Since the audience was a mix of clients, agencies and freelancers with a big range of different knowledge, I tried to be as didactical as I could, without being so superficial.

Well, hope you all like it.
- Love, Igor Saraiva

Published in: Marketing, Business, Technology

Digital Marketing Conference 2013 - Moscow, Russia

  1. 1. Brands as Service Providers on Mobile #IgorSaraiva #IgorSaraiva Developed by
  2. 2. Rio de Janeiro #IgorSaraiva Developed by
  3. 3. Brasília #IgorSaraiva Developed by
  4. 4. 4 years Mechanical Engineering Graphic Design Bachelor Degree Product Design #IgorSaraiva Developed by Bachelor Degree
  5. 5. Design and Innovation Inside Corporate Strategy @Barcelona #IgorSaraiva Developed by
  6. 6. Strategic Design @Milan #IgorSaraiva Developed by
  7. 7. grïngo.nu @SãoPaulo #IgorSaraiva Developed by
  8. 8. #IgorSaraiva Developed by
  9. 9. #IgorSaraiva Developed by
  10. 10. Digital Marketing Conference 2013 We’ll talk about 1 Mobile changed people’s behavior #IgorSaraiva Developed by
  11. 11. Digital Marketing Conference 2013 We’ll talk about 1 Mobile changed people’s behavior #IgorSaraiva Developed by 2 What should we do about it? 3 Top 10 Advices 4 5 Sins to Avoid
  12. 12. MobileChangedPeople #IgorSaraiva Developed by
  13. 13. ButWhatIsMobile? #IgorSaraiva Developed by
  14. 14. Smartphones Tablets Car Dashboards Wireless Home Appliances #IgorSaraiva Developed by e-Readers Glasses MP3 players GPS Drones Watches & wristbands ...
  15. 15. MobileChangedPeople Smartphones #IgorSaraiva Developed by
  16. 16. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
  17. 17. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan 70MM 23% 4th in total smartphone users #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
  18. 18. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan 30MM 12% 11th in total smartphone users 70MM 23% 4th in total smartphone users #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
  19. 19. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan 30MM 12% 11th in total smartphone users 70MM 23% 4th in total smartphone users 1,5B global smartphone users 5B mobile phone users #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
  20. 20. Last year, mobile access to internet surpassed PC in China. #IgorSaraiva Developed by
  21. 21. Mobile search queries surpassed PC in South Korea. #IgorSaraiva Developed by
  22. 22. Almost 50% of Groupon’s transactions are from mobile in USA. #IgorSaraiva Developed by
  23. 23. WhatAboutTablets #IgorSaraiva Developed by
  24. 24. iPad had an adoption 3x faster than iPhone #IgorSaraiva Developed by Source: Apple
  25. 25. Tablets overtaking PC’s #IgorSaraiva Developed by Source: Gartner, IDC, Enders Analysis
  26. 26. WearableDevices smart watches, wristbands, glasses #IgorSaraiva Developed by
  27. 27. 5 ImpactsOfMobileDevices #IgorSaraiva Developed by
  28. 28. 1 Social 24/7 always ON #IgorSaraiva Developed by
  29. 29. #IgorSaraiva Developed by
  30. 30. OurHeroesDiedOfOverSharing #IgorSaraiva Developed by
  31. 31. TheRiseOfSelf-MadeHeroes #IgorSaraiva Developed by
  32. 32. GroupMessaging faster than reading e-mails #IgorSaraiva Developed by
  33. 33. GroupGathering Brazilian Riots against government #IgorSaraiva Developed by
  34. 34. EasySharing info & people easily manipulated #IgorSaraiva Developed by
  35. 35. TalkToEverybody Those Around Us Are Not Enough #IgorSaraiva Developed by
  36. 36. LessRelevance,HighFrequency #IgorSaraiva Developed by
  37. 37. Complain&Self-Help #IgorSaraiva Developed by
  38. 38. As a consequence, the conversation has gone to a second place. Most of the time, I talk. Sometimes, I chat. Everybody talks. Few listen. #IgorSaraiva Developed by
  39. 39. The like button fever. I saw you talking. I saw your picture. EverybodyInteracts #IgorSaraiva Developed by
  40. 40. PickyCouple_OR_EasySex #IgorSaraiva Developed by
  41. 41. 2 CamerasOmnipresence #IgorSaraiva Developed by
  42. 42. WeUsedToEnjoy #IgorSaraiva Developed by
  43. 43. NowWeDocument&Share #IgorSaraiva Developed by
  44. 44. PicturesReadFasterThanText #IgorSaraiva Developed by
  45. 45. MoreVideos=MoreSkeptical #IgorSaraiva Developed by
  46. 46. VideosCameToStay #IgorSaraiva Developed by
  47. 47. VideosAgainstCompanies #IgorSaraiva Developed by
  48. 48. WeGaveUpPrivacy And We Are Over Sharing #IgorSaraiva Developed by
  49. 49. 3 WeKnowOurSurroundings #IgorSaraiva Developed by
  50. 50. GPS_GivesUsMoreTime #IgorSaraiva Developed by
  51. 51. WhatsHappeningAroundUs #IgorSaraiva Developed by
  52. 52. HereIAm.Where’sEverybody? #IgorSaraiva Developed by
  53. 53. WeTalkAboutCompanies #IgorSaraiva Developed by
  54. 54. MakeMoneyWithLocation #IgorSaraiva Developed by
  55. 55. MakeMoneyWithLocation #IgorSaraiva Developed by
  56. 56. 4 RealTimeEverything #IgorSaraiva Developed by
  57. 57. WhatIWant,WhenIWant #IgorSaraiva Developed by
  58. 58. TheEndOfDoubt and dialogues #IgorSaraiva Developed by
  59. 59. YouPost,EverybodyAnswers #IgorSaraiva Developed by
  60. 60. 5 M-Shopping #IgorSaraiva Developed by
  61. 61. RESEARCH COMPARE LOCATE SOCIALIZE Mobile participation on buying funnel BUY REVIEW ADVOCATE #IgorSaraiva Developed by
  62. 62. PriceNegotiation I expect it now #IgorSaraiva Developed by
  63. 63. EmbeddedPayment I forgot my wallet, but will pay with my mobile #IgorSaraiva Developed by
  64. 64. IControlMyBankAccount #IgorSaraiva Developed by
  65. 65. IFollowUpMyExpenses #IgorSaraiva Developed by
  66. 66. What’sHappeningWithUs? #IgorSaraiva Developed by
  67. 67. TheEndOfDownloadEra #IgorSaraiva Developed by
  68. 68. PassingThroughUploadEra #IgorSaraiva Developed by
  69. 69. TheDataUploadEra #IgorSaraiva Developed by
  70. 70. #IgorSaraiva Developed by
  71. 71. #IgorSaraiva Developed by
  72. 72. #IgorSaraiva Developed by
  73. 73. #IgorSaraiva Developed by
  74. 74. #IgorSaraiva Developed by
  75. 75. CollectiveDataIsTransforming #IgorSaraiva Developed by
  76. 76. You help me, I help you, We help others #IgorSaraiva Developed by
  77. 77. OneDeviceIsKillingManyOthers #IgorSaraiva Developed by
  78. 78. ManyIndustriesThreat landline phone camcorders dictionaries #IgorSaraiva Developed by dvd players radio calculators mp3 players digital camera GPS portable game devices TV broadcasters voice recorders TV sets compass ...
  79. 79. AndEveryBodyWantsToBe... #IgorSaraiva Developed by
  80. 80. An Entrepreneur #IgorSaraiva Developed by
  81. 81. #IgorSaraiva Developed by
  82. 82. Google www.gv.com #IgorSaraiva Developed by
  83. 83. WhatWeShouldDoAboutIt? #IgorSaraiva Developed by
  84. 84. st 1 Let agencies get inside clients #IgorSaraiva Developed by
  85. 85. HelpCreateBeforeCommunicate #IgorSaraiva Developed by
  86. 86. MobileCommunicationIsAbout SERVICES #IgorSaraiva Developed by
  87. 87. TheMediaHasChanged #IgorSaraiva Developed by
  88. 88. TheInvestimentHasChanged 70/20/10 #IgorSaraiva Developed by
  89. 89. BrandsAreNowAPIs #IgorSaraiva Developed by
  90. 90. 2 nd Amplify the brand’s reasons to exist #IgorSaraiva Developed by
  91. 91. We are not a company that sells clothes to people. We are a company of people that sell clothes. #IgorSaraiva Developed by
  92. 92. It is not about search. It is about organizing the world’s data. #IgorSaraiva Developed by
  93. 93. 3 rd MakeYourBrandMissionStandOut What do you stand for? #IgorSaraiva Developed by
  94. 94. I’mLovinIt VS. MadeTodayGoneToday #IgorSaraiva Developed by
  95. 95. I’mLovinIt VS. MadeTodayGoneToday #IgorSaraiva Developed by
  96. 96. WhyWeAreHere? “Young people tired of the sameness” #IgorSaraiva Developed by
  97. 97. #IgorSaraiva Developed by
  98. 98. #IgorSaraiva Developed by
  99. 99. 4 th NewProduct-ServiceSystems #IgorSaraiva Developed by
  100. 100. CookingLessonsWithIngredients Startup OR Big Supermarket Chain #IgorSaraiva Developed by
  101. 101. SelfDrivingCar Google OR Volkswagem #IgorSaraiva Developed by
  102. 102. CrowdFunding Kickstarter OR Bank #IgorSaraiva Developed by
  103. 103. 3DPrinting StartUps OR HP #IgorSaraiva Developed by
  104. 104. OnlineLearning Venture Capitalists OR Federal University #IgorSaraiva Developed by
  105. 105. CuratedPersonalHousing AirBnb OR Big Hotel Chain #IgorSaraiva Developed by
  106. 106. DeliveryFollowUpApps Developers OR Post Office #IgorSaraiva Developed by
  107. 107. OnDemandVideos Netflix OR Big TV Broadcaster #IgorSaraiva Developed by
  108. 108. OnDemandRadio Spotify OR Big Radio Broadcaster #IgorSaraiva Developed by
  109. 109. MobilePayment Square OR Credit Car Company #IgorSaraiva Developed by
  110. 110. FinancialOrganizer Developer OR Big Financial Company #IgorSaraiva Developed by
  111. 111. TaxiFinding Developer OR Taxi Cooperatives #IgorSaraiva Developed by
  112. 112. WaveSwellForecast Oakley OR Surfboard Company #IgorSaraiva Developed by
  113. 113. GroupMessaging Startups OR Phone Operators #IgorSaraiva Developed by
  114. 114. Why: Because We Believe We Can #IgorSaraiva Developed by
  115. 115. TheEntrepreneursAreComing... And they bring new services to make life easier #IgorSaraiva Developed by
  116. 116. “Like any company we require a profit to stay in business. But it is not the reason we are in business. The thing that has not changed from day one is the desire to make people think about the world we live in. This is, and always will be, why we are in business.” Dave Hieatt #IgorSaraiva Developed by Co-Founder of The Do lectures, Co-founder of Hiut Denim Co.
  117. 117. LOVE. And they also bring that too! #IgorSaraiva Developed by
  118. 118. BettermentBrands #IgorSaraiva Developed by
  119. 119. TheirPurposeBringsRelevance #IgorSaraiva Developed by
  120. 120. TheirPurposeBringsRelevance SpeciallyWhenOnMobile #IgorSaraiva Developed by
  121. 121. “If you don't like change, you're going to like irrelevance even less.” General Eric Shinseki Retired Chief of Staff, U. S. Army. #IgorSaraiva Developed by
  122. 122. #IgorSaraiva Developed by
  123. 123. TOP 10 Advices When Building Mobile Apps #IgorSaraiva Developed by
  124. 124. Don’tDoWhatISay, DoWhatIDo TOP 10 Advices When Building Mobile Apps #IgorSaraiva Developed by
  125. 125. 1 #IgorSaraiva Developed by We Have a Methodology
  126. 126. Conceptualization Process Design thinking technology Concept people’s needs and desires #IgorSaraiva Developed by business
  127. 127. Conceptualization Process Design thinking technology Concept people’s needs and desires #IgorSaraiva Developed by business
  128. 128. Conceptualization Process Design thinking inno ation Concept #IgorSaraiva Developed by
  129. 129. PorQueNão? Production Process Rigorous methodology #IgorSaraiva Developed by
  130. 130. PorQueNão? Production Process Rigorous methodology Information Architecture #IgorSaraiva Developed by Requirement Analysis Visual Design Software Architecture Code Development Quality Assurance
  131. 131. PorQueNão? Production Process Rigorous methodology Information Architecture Production
  132. 132. PorQueNão? Production Process Rigorous methodology Requirement Analysis Production Information Architecture
  133. 133. PorQueNão? Production Process Rigorous methodology Visual Design Production Information Architecture Requirement Analysis
  134. 134. PorQueNão? Production Process Rigorous methodology Software Architecture Production Information Architecture Requirement Analysis Visual Design
  135. 135. PorQueNão? Production Process Rigorous methodology Code Development Production Information Architecture Requirement Analysis Visual Design Software Architecture
  136. 136. PorQueNão? Production Process Rigorous methodology Quality Assurance Production Information Architecture Requirement Analysis Visual Design Software Architecture Code Development
  137. 137. 2 #IgorSaraiva Developed by Empathy Makes Us Different
  138. 138. Developed by ©2013 All Rights Reserved
  139. 139. WePutPeopleFirst No TGI. We go and talk to people. Developed by ©2013 All Rights Reserved
  140. 140. 4 #IgorSaraiva Developed by We Define a Mobile Positioning in 1 sentence And 2 or 3 Keywords
  141. 141. "If you can't explain it simply, you don't understand it well enough." Albert Einstein #IgorSaraiva Developed by
  142. 142. 5 #IgorSaraiva Developed by We Differentiate Devices Smartphones are not used the same way that tablets
  143. 143. #IgorSaraiva Developed by
  144. 144. 6 #IgorSaraiva Developed by We Divide an App in Phases: Roadmap And we move fast, with Lean UX methodology
  145. 145. #IgorSaraiva Developed by
  146. 146. 7 #IgorSaraiva Developed by We Use Analytics Iterative process based on data: renovate and evolve
  147. 147. #IgorSaraiva Developed by
  148. 148. 8 #IgorSaraiva Developed by We Don’t Create Swiss Army Apps One good thing well done at a time
  149. 149. #IgorSaraiva Developed by
  150. 150. 9 #IgorSaraiva Developed by We Launch a Minimum Valuable Proposition, Not a Minimum Viable Product Mobile Users Don’t Forgive, Nor Forget
  151. 151. #IgorSaraiva Developed by
  152. 152. 1 0 #IgorSaraiva Developed by We Kill Our Apps Do they deserve to exist forever?
  153. 153. #IgorSaraiva Developed by
  154. 154. 5 Sins To Avoid Important Things We Have Learned #IgorSaraiva Developed by
  155. 155. 1 #IgorSaraiva Developed by Don’t Stop Only On What Clients Ask On The Brief
  156. 156. 2 #IgorSaraiva Developed by Don’t “Make My Logo Bigger”
  157. 157. 3 #IgorSaraiva Developed by Don’t Stop Investing On Launched App(s)
  158. 158. 4 #IgorSaraiva Developed by Never Use Banners On Mobile
  159. 159. 5 #IgorSaraiva Developed by “Having An App Is Not The Same of A Mobile Strategy” - Google
  160. 160. WhatWeBelieveIn #IgorSaraiva Developed by
  161. 161. MobileIsJustInternet that we carry with us #IgorSaraiva Developed by
  162. 162. It’sNotAboutABrandOrDevice #IgorSaraiva Developed by
  163. 163. It’sAboutPeople #IgorSaraiva Developed by
  164. 164. IndividualHumanBeings #IgorSaraiva Developed by
  165. 165. TheThingsWeBuild #IgorSaraiva Developed by
  166. 166. CanMakeOurLivesEasier #IgorSaraiva Developed by
  167. 167. SoWeCanFocusOnLiving #IgorSaraiva Developed by
  168. 168. WhatWouldYouLeaveBehind? #IgorSaraiva Developed by
  169. 169. ToMakeItABetterHome? #IgorSaraiva Developed by
  170. 170. WeArePeople.NotConsumers. #IgorSaraiva Developed by
  171. 171. спасибо www.porquenao.mobi #IgorSaraiva Developed by

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