1. Analysis of: NME
FRONT COVER

2. Target audience
Although NME have attracted the same audience for a long time (15-24 year
old males) ranging in a C1/C2 social class, this issue using rap artist Dizzee
Rascal would generally attract fans of Dizzee Rascal who would fall into the
category of young black males aged 15-24 also. Social class audience
would stay the same.
Contents: Because the contents style differs from the front cover, the target
audience may appear different. Because there is a female appearing in the
image, women readers may relate themselves more to it. And due to the
same use of colours and font used, the main target audience (male 15-25)
will be attracted by it.
Double page spread: The double page spread helps appeals a lot more to fans
of Dizzee Rascal due to the glimpse of his life story, and with half of the
double page being taken up with a picture of him it attracts the reader even
more if they’re flicking through the magazine before purchase, which then
entices them to buy it. What also attracts pre-buyers is the bold and
interesting style of text used to name the article “From tags to riches” the
font size also differs which stands out immediately.

3. Bold red masthead
outlining the colour
scheme for the front
cover (red, black
and white)
represents main
rock genre colours.
Flash in red following
colour scheme.
Header introducing the
issue and season, bold
capitals to stand out.
Glimpse of band
contents, attracts fans.
Main image: portrays
genre through costume:
- Baggy jeans, vest,
trainers and chain;
implies stereotypical
rap genre.
Main image that relates
to main cover lines.
Footer listing
bands to
attract fans of
them
particular
bands.
A busy background
relating to the artist as
the main image (graffiti)
represents the genre
stereotypically. Whilst
the background is busy
the cover stays
simplistic.
Pull quote relating to
inside story: attracts
reader to buy.
Main cover line stands out
big and bold across the
busy background, and
follows colour scheme.
Same font covering the
whole front cover, but use
of different colours, styles
and sizes.

4. NME information:
Publisher:
Robert Tame
Sales:
Circulation of the magazine has fallen continuously since 2003.
In the first half of 2010, the magazine's circulation was 33,875,
53% down on a 2003 figure of 72,442.
General Information:
first issue published on 07/03/1952
Genre magazine:
Alternative/rock/punk
Typical Content:
single/album band reviews, interviews with bands/artists,
tour dates, news within music
Feature artists/bands:
Dizzee Rascal, Arctic Monkeys, Oasis, The Killers, Hadouken.

5. Analysis of: NME
CONTENTS

6. Drop letter to help
emphasise the paragraph
and make it stand out.
Date to inform
reader.
Rule of Thirds to
present easier
and neatly.
Masthead: following
same colour
scheme as before
and font. Same
house style
Page references
introduces articles
for readers
Main Image
represents the
content special
Offer and use of
different colour
attracts reader
to buy regularly
because of the
change in
colour (stands
out)Frame outlines the
main issue special
of the magazine
with image
representing it
By-line helps to
anchor the image
above and the text
below
Subheadings are used to
introduce the various
categories of the magazine,
with a black background
and clear bold white, it
stands out clearly to the
reader

7. Analysis of: NME
DOUBLE PAGE
SPREAD

8. Font size and
colour helps to
make the article
stand out due to
the variety in font
size
Use of images to
reference contents
in the article
Headline to name
the article
Busy Background provides mise en scene
for the article, sets the scene of his life in
the past
By line simply
summarising
contents of article
Main Image
using the article
top (Dizzee
Rascal)
Page number and issue general
information for the reader
Drop capital emphasise article