This document outlines a pitch for a new music magazine targeted at 16-21 year olds interested in fashion, friends, music and shopping. The magazine would focus on mainstream pop and R&B artists popular with that demographic. It proposes magazine sections like interviews, fact files and double page spreads on artists like Example, Rizzle Kicks, Wiley, Florence and the Machine and Calvin Harris. The style of the magazine would have a consistent color palette, informal language and an easily memorable logo to create a strong brand identity.