DIY Communications Audit Chart
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This document provides a template for organizations to conduct a communications audit of their various channels like websites, newsletters, social media, etc. It instructs them to gather both qualitative and quantitative feedback from audiences. It then asks them to evaluate if their communications present a unified brand and consistent messages across channels. Finally, it prompts them to identify short-term and long-term changes needed based on the audit findings.
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This document summarizes the key findings from a presentation on effective nonprofit communications teams. The presentation covered various models of communications team structures and their relationship to effectiveness. It was found that integrated teams, which merge communications, fundraising, and program goals, ranked themselves as most effective and had the highest marketing maturity scores. Centralized teams and internal agency teams also scored well. CEO-led teams, with smaller and less strategic teams, ranked themselves as least effective. Differences between effective and ineffective teams centered around collaboration, clarity of roles and responsibilities, relationships with executive leadership, and dedicated communications budgets.
What effective nonprofit communications teams get right -- worksheets
1. The document provides several approaches for non-profit communications teams to measure their effectiveness, including a star ranking, marketing maturity assessment, and CALM assessment.
2. The marketing maturity assessment evaluates organizations on best practices like defining target audiences, segmenting lists, using consistent branding, and using content management systems.
3. The CALM assessment evaluates how "collaborative, agile, logical, and methodical" communications teams are based on factors like relationships, adaptability, goals, and processes.
4. Participants are invited to share their assessment results anonymously to help the author with research on non-profit communications effectiveness
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This document discusses integrating marketing and fundraising departments. It begins with introductions of speakers and organizational charts of their departments. Common flash points in integration include disagreements over goals, workload distribution, and conflict resolution. Four models of integrated teams are described based on a survey. The discussion then focuses on challenges of integration, wishes for past approaches, and parting advice from panelists.
Nonprofit Communications Team Models and Deciding What's Right for You
Presented 2/13/17 at BlomCon 2017 in Orlando, FL. Based on research from the Nonprofit Communications Trends Report. http://npmg.us/2017
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This document outlines Kivi Leroux Miller's presentation on adopting a CALM approach rather than a BUSY one for nonprofit communications. The presentation encourages nonprofits to be Collaborative, Agile, Logical, and Methodical instead of Bogus, Unrealistic, Sidestepping, and Yoked. It discusses ways communication strategies can fall into each of these categories and provides suggestions on how to improve practices and habits to be more effective. The document is intended to help nonprofits chart a more reasonable communications plan through self-reflection and establishing better systems and processes.
What Successful Nonprofits Get Right about Marketing and Fundraising
This document discusses strategies for nonprofit communications directors and executive directors. It provides tips for communications directors, including being CALM (Collaborative, Agile, Logical, Methodical) rather than BUSY. For executive directors, it recommends the four D's: DEDICATE time and resources to the work, DEFINE the strategy and priorities, DELEGATE work and decisions, and DISCUSS the work often through regular meetings. The goal is for communications directors to produce great results through focus, clear direction, empowerment, and collaboration.
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This document outlines trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. The most important communication channels are websites, email marketing, and social media like Facebook, while the top social media sites used are Facebook, Twitter, YouTube, and LinkedIn.
Nonprofit Marketing Trends 2014: What to Ignore, What to Embrace
The document discusses nonprofit marketing trends for 2014. It notes that 2-3 year communications plans are standard but things change quickly so planning 12-18 months at a time is better. The average length of written content is 500-700 words but shorter content usually wins except when more depth and details are preferred. Many nonprofit executives and boards still don't fully understand marketing. Direct mail frequency is staying the same while email frequency is increasing. Donor retention will become a higher priority than acquisition. Facebook will continue to demand significant time but organizations will get more strategic with it. Website management and search engine optimization will be very important for online success. Nonprofits may be expected to have apps in the future. Print communications will remain important for
Seven Changes to Make in 2014: Advice on Nonprofit Marketing and Communications
Advice for nonprofit marketing and communications staff on changes to make in 2014. Includes where to start and next steps.
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The document outlines 10 common mistakes nonprofits make in their annual reports. These mistakes include focusing on activities rather than accomplishments, discussing administrative details, emphasizing fundraising over mission impact, using dense blocks of text without images, leaving captions off photos, not including personal stories, including financial statements without explanation, including long donor lists, misspelling donor names, and not informing donors how they can help. The document encourages nonprofits to focus on accomplishments, inspire donors with mission impact, use photos and captions, include personal stories, explain finances clearly, thank donors meaningfully, ensure accurate donor information, and inform donors of ways to support the organization.
Social Media: Your Content Marketing Playground
No social media strategy at your nonprofit? No worries! Use social media as your content marketing playground. Presented at Social Media for Nonprofits, San Francisco, October 2013
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans
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Stupid Things Nonprofit Marketers Can Stop Doing
21 stupid things that nonprofit marketers can stop doing, including bad attitudes, approaches, strategies, and tactics. Delivered as a live webinar on June 27, 2013 and available as a recording after July 2, 2013 at http://www.NonprofitMarketingGuide.com under "Freebies." Also see the Twitter stream with #npcommstupid and share your ideas there!
No Bragging and Nothing Boring: 9 Effective Ways to Share Impact
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Creating a Donor Communications Plan
This document discusses creating an effective donor communications plan to strengthen relationships with donors and keep them engaged. It recommends sending genuine thank you letters within 72 hours of gifts, publishing donor-centered newsletter articles 4-12 times per year, distributing digestible annual reports, sending special event invitations a few times per year, and being active on social media several times per week. The goal is to understand donors and communicate in a way that is relevant to their lives so the nonprofit becomes their favorite cause.
How Nonprofit Communicators Combine Goals for 2013
How do nonprofit communicators rank and combine different goals? We took a look based on data from the 2013 Nonprofit Communications Trends Report. Full report at http://npmg.us/2013
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