Companies competed with heavy discounts during the recession to boost sales. However, deep discounts devalue products and limit the ability to raise prices as the economy improves. Instead of discounts, companies can use adaptive pricing by offering different versions tailored to customers' needs and budgets. They introduce lower-priced basic versions alongside premium products to attract both price-sensitive and high-paying customers. As the economy recovers, companies withdraw temporary discounts and introduce new premium products while gradually increasing regular product prices through tactics like creative financing plans.