4. Design is the totality of
features that affect how a
product looks , feels and
functions to a consumer.
5. • To the company, a well
designed product is easy to
manufacture and distribute.
• To the customer , a well
designed product is easy to
open,repair and dispose of and
pleasant to look at.
6. Design thinking depends upon:
1.Observation
2.Ideation
3.Implementation
Of studies based on
consumers interests .
7. Created by
Aditi Jain ,LSR ,New
Delhi
During marketing
internship under
Professor Sameer
Thank you