Brand Management Project

2. Group members
• m.abdul rafay(7781)
• Farooq e azam(8671)
• Sanjay kumar(7784)
• Muhammad Awais
(10180)

3. INTRODUCTION OF OUR
PRODUCT

4. •Unique position with advanced
technology to manufacture
•fruitwin juice have different
flavors(Orange, Pineapple,
Apple Strawberry & Cocktail)
for customer satisfaction
•An environment friendly

5. •Our mission is to became the
leading producer of fruit juices in
Pakistan
• facilities with complete dedication
by customer services, customer
value and showing continuity in all
consumer behavior to get rapid
growth

6. BRAND EQUITY MODEL

7. BRAND EQUITY
BRAND
AWARENESS
BRAND
ATTRIBUTES
PERCEIVED
QUALITY
BRAND
LOYALTY
Brand Equity, the value of the
brand, is largely determined by
four key elements: brand
awareness, brand attributes and
associations, perceived quality,
and brand loyalty.

8. Brand awareness research is the key to creating brand equity.
Awareness equates to traffic and prospective buyers showing
up at the store. fruit win as a new brand we starting
campaign to create customer mind by free sampling and
showing benefits to customers and availability at any outlet
Brand recognition create customer mind by creating
understanding about the product and showing some
uniqueness that differentiate the fruit win with other
juices brand like
Our product give:
•Freshness
•Fruitful taste
•Different flavors
• less costly
BRAND AWARENESS

9. BRAND ATTRIBUTES
Brand attributes and associations provide the fabric of
loyalty and equity research. Loyalty and equity are largely
the result of the associations and attributes of the brand.
•Fruit win attributes is by targeting large market
(middleclass)
•No compromise on product quality
•Using effective advertisement with big entity

10. PERCEIVED QUALITY
Quality is king and as such is a key component of all loyalty
and equity measures. Quality effects are the consequence of
attribute performance. Fruit win perceived quality is
depends on customers experienced if customer repurchase
fruit win the perceived quality is good and fruit win really
injects customer mind

11. BRAND LOYALITY
The Brand Loyalty program can have a dramatic impact on
the success of your brand. Trust, quality, pride of association
and identification with the brand’s concept and image
influence loyalty and what consumers buy.
Fruit win works on such points to increase a brand
loyalty :
•Customer Loyalty
•Trust in the Brand
•Quality of the Brand Relationship
•Identification with the Brand

12. BRAND VALUE
PYRAMAID
(MARKETER
BASED)

14. •fruit win made with full halal ingredients and
•helpful for the Muslims in Ramadan at Aftari
•Fruit win gives you fresh flavors for customer satisfaction.
•It makes you fresh and gives you stamina to perform your
task effectively.
•Fruitwin gives you different flavors in (Orange, Pineapple,
Strawberry & Cocktail)
•Easily available in market at less price.
•Effective packaging(tetra pack)
•Fruit win attributes is by targeting large market
(middleclass)
•Fruitwin is available in the market at different prices
Rs25,Rs50,Rs100
•No compromise on product quality
•Using effective advertisement with big entity

15. CUSTOMER
BASED BRAND
EQUITY
PYRAMID

17. Brand imagery : fruit win creating image in customer mind
with their tagline i-e:” if u want to win drink fruit win "and
doing advertising with such sports personality
Brand feelings: fruit win targets to youth that energize you
from hot weather and gives you extra energy to work harder
and perform their task to get success

18. BRAND
COMPONENTS

19. •Logo: The brand’s logo is simple with its name “FRUITWIN”
which is also ease to read &understand by targeted audience.
•Tagline: Our brand’s tagline “If you want to win drink
fruitwin” with simple meaning drink fruitwin and be the
winner.
•Colour: color of our product is “orange” which differentiate
the other juices brand. Font color is also orange that reflects
customer mind to try new juice flavor.

20. •Typeface: The fruit win typeface is
that is easily understand by people who purchase our
product.

21. POSITIONING
STRATEGIES

22. •Product features and benefits positioning:
•Fruitwin gives you natural extracts of fruits no artificial
taste
• Fruitwin offered less price and gives maximum
satisfaction to consumers.
•Gives prizes on each purchasing of fruitwin like “purchase
fruitwin scratch and win valuable prizes.

23. Price-Quality Positioning Strategy:
•Fruitwin available in different sizes like 250ml,500ml and
1 liter packet with effective prices(25, 50 and 100)
• Fruitwin made with natural flavors and fruitwin available
in bottles and tetra packaging to customers

24. MARKET
SEGMENTATION