Achilles Walk aims to become a leading athletic shoe brand by offering a diverse range of affordable shoe models for everyone. The company's strategy focuses on maximizing asset utilization, increasing profitability, and expanding market share through reliable celebrity endorsements and enhancing operational efficiency. By 2020, Achilles Walk envisions significant growth in revenue, profit, and market presence, achieving high rankings in global competitive scores.

1. Yeditepe UniversityACHILLES WALK“Be different”

2. The Achilles Team

3. Who we are?Achilles Walk, dedicated to fulfill the dreams of all buyers by providing them hundreds of models of shoes that they can easily create their own style everyday with affordable prices. Achilles Walk knows that every person is very special and has to be represented by different models of shoes.That is the reason of being for our business, which provide consistently attractive returns to the owners, shareholders and the market of the business.

4. The Dream of Achilles WalkOur dream is to be the one of the best known and prestigious athletic shoe brands on the planet by providing at least one pair of shoe for every single person all around the world.

5. Strategy MapBecome Industry Cost LeaderMaximize Asset UtilizationIncrease The ProfitabilityIncrease The Net RevenuesIncrease The Amount Value per CustomerMaximize the stock pricesFINANCIALProvide Low Cost and Moderate Quality ProductsIncrease Customer Confidence With Using Reliable CelebritiesIncrease The Market Share Both In Branded and Private LabelsCUSTOMERUpgrade The Facility CapacityOptimize The Use of AssetsDecrease The Operation CostsIncrease the Portion of Internet SalesManage The RisksDecrease The Defect RatesINTERNALInvest Six Sigma and Best Leaning ProgramsEstablish Learning Organization CultureIncrease The Employee ProductivityImplement PlantUpgradesLEARNING&GROWTH

6. Balanced ScorecardTypical ObjectivesPerspectivesTypical MeasuresFINANCIAL Become industry cost leader

7. Maximize the asset utilization

8. Increase the profitability

9. Increase the growth

10. Increase the amount value per customer

11. Maximize the stock price

12. Increase the bank loan credibility

13. Percentages in the market

14. Cash flows

15. Unit cost prices

16. Capacity management optimization

17. ROE

18. Revenue increase

19. Market price and quality rates

20. 20% net profitability in year 20

21. Capacity utilization minimum %110 levelsCUSTOMERProvide low cost and moderate quality products

22. Increase customer confidence with using reliable celebrity appeal

23. Stabilize the S/Q ratings and increased style for satisfying the overall customer profile

24. Increase the market share