BSG Online Strategy Game Presentation; How to win in the game? How we become the winner of the industry?

1. Yeditepe University ACHILLES WALK “Be different”

2. The Achilles Team

3. Who we are? Achilles Walk, dedicated to fulfill the dreams of all buyers by providing them hundreds of models of shoes that they can easily create their own style everyday with affordable prices. Achilles Walk knows that every person is very special and has to be represented by different models of shoes. That is the reason of being for our business, which provide consistently attractive returns to the owners, shareholders and the market of the business.

4. The Dream of Achilles Walk Our dream is to be the one of the best known and prestigious athletic shoe brands on the planet by providing at least one pair of shoe for every single person all around the world.

5. Strategy Map Become Industry Cost Leader Maximize Asset Utilization Increase The Profitability Increase The Net Revenues Increase The Amount Value per Customer Maximize the stock prices FINANCIAL Provide Low Cost and Moderate Quality Products Increase Customer Confidence With Using Reliable Celebrities Increase The Market Share Both In Branded and Private Labels CUSTOMER Upgrade The Facility Capacity Optimize The Use of Assets Decrease The Operation Costs Increase the Portion of Internet Sales Manage The Risks Decrease The Defect Rates INTERNAL Invest Six Sigma and Best Leaning Programs Establish Learning Organization Culture Increase The Employee Productivity Implement Plant Upgrades LEARNING& GROWTH

7. Maximize the asset utilization

8. Increase the profitability

9. Increase the growth

10. Increase the amount value per customer

11. Maximize the stock price

12. Increase the bank loan credibility

13. Percentages in the market

14. Cash flows

15. Unit cost prices

16. Capacity management optimization

17. ROE

18. Revenue increase

19. Market price and quality rates

20. 20% net profitability in year 20

22. Increase customer confidence with using reliable celebrity appeal

23. Stabilize the S/Q ratings and increased style for satisfying the overall customer profile

24. Increase the market share

25. Using customer partnership

26. 20% market share in year 20

27. 6 star/500 models

28. Percentage of sales of 500 type of shoe

29. Number of corporate, retailer efforts

30. Satisfaction rate of customer

32. Reduce the defect rate less than %4

33. 'Having B plans and recovery plans

34. Cost of wastes and rework

35. Gains from trade tariffs

36. Upgrading internet sales min%16 in year20

37. Change in risk rating

38. Engineering efficiency

40. optimize the use of assets

41. Decrease the operation costs

42. Increase the internet sales

43. Invest work force diversity program

44. Manage Risks

45. Manufacturing excellence(in new opening plants)

46. Increase design productivity

47. Reducing defects

48. Percentage of employees trained in quality management

49. Providing competitive incentive pays

50. Six sigma expenditures at least

51. Implementing 5th discipline

52. Time compare to that of competitors

54. Establish Learning Organization Culture

55. Increase The Employee Productivity

56. Implement Plant Upgrades

58. Transformation Of Achilles Walk YEAR 20 EPS:$29.92 ROE:33.3% Stock Price:$628.98 Credit Rating:A+ Image Rating:80 Net Revenue:$1,134,684,000 Net Profit:$296,785,000 Ending Cash:$648,146,000 Pairs Sold:18 million pairs/annual

59. Performance Charts

60. Performance Charts

61. Performance Charts

62. Performance Charts

63. Performance Charts

64. Competitor Analysis YEAR 20 GAME TO DATE SCOREBOARD

65. Competitor Analysis

66. Competitor Analysis Achilles vs Imperial Net Profit Analysis Achilles vs Imperial ROE Analysis

68. Decreasing the operating expense

69. Implementing necessary factory upgrade

70. Spending money at best practice’s

71. Optimum selling price

72. Detailed competitive analysis and forecasts their movements

73. Having worst case scenarios and B plans

75. Allocation of Marketing expenses

76. Using celebrity appeal

78. Low S/Q ratings

79. Long lead times

80. Selling stock before waiting to reach the maximum point

82. Be more flexible and take more risks

83. Invest more to plant capacity

84. Buy more stocks at the begging of the game

85. Trying to be more effective in Private Label Market

86. BSG-Online Oscars / Award Winning YEAR 18 Achilles Walk is ranked in the BSG Global Top 50 Ranked 50th in Global Top 50 Stock Price YEAR 19 Achilles Walk is ranked in the BSG Global Top 25 Ranked 23th in Global Top 25 Game-To-Date Score Ranked 25th in Global Top 25 ROE Score Ranked 14th in Global Top 25 Stock Price Ranked 15th in Global Top 25 Earnings Per Share

87. BSG-Online Oscars / Award Winning YEAR 20 Achilles Walk is ranked in the BSG Global Top 25 Ranked 10th in Global Top 25 Game-To-Date Score Ranked 6th in Global Top 25 ROE Score Ranked 2th in Global Top 25 Stock Price Ranked 2th in Global Top 25 Earnings Per Share

88. Check Out The Video Advertisement Watch Online Yahoo Video:Achilles Walk Advert http://video.yahoo.com/watch/8587849/23140679