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Yeditepe University ACHILLES WALK “Be different”
The Achilles Team
Who we are? Achilles Walk, dedicated to fulfill the dreams of all buyers by providing them hundreds of models of shoes that they can easily create their own style everyday with affordable prices. Achilles Walk knows that every person is very special and has to be represented by different models of shoes. That is the reason of being for our business, which provide consistently attractive returns to the owners, shareholders and the market of the business.
The Dream of Achilles Walk Our dream is to be the one of the best known and prestigious athletic shoe brands on the planet by providing at least one pair of shoe for every single person all around the world.
Strategy Map Become Industry Cost Leader Maximize Asset Utilization Increase The Profitability Increase The Net Revenues Increase The Amount Value per Customer Maximize the stock prices FINANCIAL Provide Low Cost and Moderate Quality Products Increase Customer Confidence With Using Reliable Celebrities Increase The Market Share Both In Branded and Private Labels CUSTOMER Upgrade The Facility Capacity Optimize The Use of Assets Decrease The Operation Costs Increase the Portion of Internet Sales Manage The Risks Decrease The Defect Rates INTERNAL Invest Six Sigma and Best Leaning Programs Establish Learning Organization Culture Increase The Employee Productivity Implement Plant Upgrades LEARNING& GROWTH
Balanced Scorecard Typical Objectives Perspectives Typical Measures FINANCIAL ,[object Object]
 Maximize the asset utilization
 Increase the profitability
 Increase the growth
 Increase the amount value per customer
 Maximize the stock price
 Increase the bank loan credibility
 Percentages in the market
 Cash flows
 Unit cost prices
 Capacity management optimization
 ROE
 Revenue increase
 Market price and quality rates
 20% net profitability in year 20
 Capacity utilization minimum %110 levelsCUSTOMER ,[object Object]
 Increase customer confidence with using reliable celebrity appeal
 Stabilize the S/Q ratings and increased style for satisfying the overall customer profile
 Increase the market share

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