A market plan outlines a firm's strategy to achieve its marketing goals. It includes the role of research and a disclaimer stating this presentation was created by Raminder Singh of Thapar University during an internship under Professor Mathur of IIM Lucknow.

2. A market plan summarizes the firm’s
plan of action to reach it’s marketing
objective.

3. Comprises of:

5. Role of research

9. Disclaimer:
This presentation was created by
RAMINDER SINGH, Thapar University
during an internship by Prof. Mathur, IIM
Lucknow.
http://www.iiminternship.com/