4. Conclusions and
Recommendations
• Amazon India is most visited E-commerce site way above two its competitors, but at the
same time the ads about the products should be more focused with their return and
refund policies which is still a big issue with company.
Overall, Flipkart’s social media strategy is good but needs minor alterations
• They should try and be more regular on Facebook in terms of posting content,
• They can post more tweets other than the usual sales tweets,
• Needs to put up more innovative and exclusive content on Youtube.