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Nokia X: opportunities for developers
- 1. AdityaAlur, Sr. Manager,Sell-in marketing, Nokia Jure Sustersic, Cross-platform marketing, Nokia
- 2. FOCUSING ON THEGLOBAL GROWTH IN LOW COST SMARTPHONES 175M +22% 0 300 600 900 1200 1500 1800 2100 2012 2017 PREMIUM(>US$300) HIGH(US$191-299) MID(US$100-190) ENTRY(US$36-99) ULTRA-LOW(<US$35) DELTA HANDSET VOLUME FORECAST Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic Forecast Brand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment. NPSScore Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013 29% BRAND LEVEL NPS CONSUMERS LOVE NOKIA 88% AWARENESS 50% CONSIDERATION 32% PREFERENCE 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2012 2017 VIDEO BROWSING MUSIC GAMES& APPLICATIONS MESSAGING PERSONALIZATION ALERTS HANDSET DATA TRAFFIC BY SERVICE (PETABYTES) HANDSET DATA TRAFFIC WILL GROW BY 260% BETWEEN 2012 - 2017
- 4. WITHTERRIFICApp Momentum A CONTINUEDAND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO 8X increase in paid app revenue post billing integration. 200K+ store available in 50 languages and 191 markets. 120K+ new registered developers. MOREDEVELOPERS MOREAPPS MOREREVENUE OPERATOR BILLING 175% increase in monthly paid app revenue volume. $
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- 6. INTRODUCING THE NEW NOKIA X FAMILY NOK IA X NOK IA X+NOK IA XL
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- 8. ACCESS THE WORLDOF ANDROID APPS
- 9. UNIQUE NOKIA EXPERIENCES+ EXCLUSIVE BENEFITS ON MICROSOFT SERVICES
- 10. 97% POSITIVE SENTIMENT FORFASTLANE FROM CONSUMERS BEST APPS VIA FASTLANE
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- 15. NOKIA X €89 NOK IAX+ €99 NOK IA XL €109
- 16. App Distribution, Monetization& Promotion Jure Sustersic
- 17. Nokia Store Anativeexperienceoptimised toserve data-challenged markets 17 FOR CONSUMERS: Simplified discovery experience. Locally relevant and curated content. FOR DEVELOPERS: Easy to setup, publish and manage. Fast content processing and advanced transaction analytics.
- 18. Free to downloadand play dominates 18 102B app downloads $26B in app revenue 90% of apps are free Source: Gartner
- 19. The monetization challenge 19 3/5 OFTOPANDROIDDOWNLOAD* COUNTRIESWEREGROWTHMARKETS (INDIA,RUSSIA,BRAZIL). 0/10 OFTHEGROWTHMARKETSMADEIT TOTHETOP10REVENUE COUNTRIES Source:App Annie * - download datafrom Google Play
- 20. The lack ofcredit cards excludes a huge audience 20 US KOREA VIETNAM INDIA INDONESIA POPULATION 317M 50M 89M 1200M 237M CREDIT CARDS 686M 96M 2M 24M 10M
- 21. Nokia Store Operatorbilling 21 61 163 Boost your revenues with one of the largest operator billing networks in the world. 10Xoperators countries increased revenue opportunity
- 22. Nokia In-App Payment Maximiserevenueswithfreemium. •Build long term revenue streams to your app with upgrades,in-game currency and more. • Easy,familiar and localized single-click payments using operator billing • See what works with advanced,fully integrated transaction analytics • True70/30 revenue share! 22
- 23. Nokia Try &Buy Offeringappsonatry-before-you-buy basisleadsto morerevenuethansimplepaiddownloads. • Build on the NokiaIn-App Payment infrastructure and experience • No need to changeyour code • Currently running aspilot. Interested? Contact tnb@nokia.com with your app detailsand reason! 23 COMINGSOON
- 24. 3rd party monetizationtools 24
- 25. Have fun. Earnrewards. Build new ideas.
- 26. Participate and accesspromotional campaigns. DVLUPfor NokiaX • Get exclusive accessto app challenges,news, events, partner opportunities and more • Earn pointsand redeem rewards, including promotional placementsin NokiaStore 26
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