Digital publishing company YUDU Media has followed up its previous iPad trends and statistics report with a new whitepaper, which examines relevant new information that has emerged since the first iPad report. The whitepaper dissects the vast quantity of iPad research, and compiles it in sections examining trends in apps, publishing, eCommerce and advertising, amongst others. In addition, ‘Apple iPad: Trends and Statistics 2’provides new information on trends and statistics identified in the first iPad report.
Apple iPad Trends & Statistics 3 November 2011YUDU Media
In this third trends and statistics document, we will look at Apple’s current and projected position in the market and display that although Apple is set to face increasingly stiff competition; all signs suggest that the device will continue its tablet dominance for the foreseeable future
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Apple iPad Trends & Statistics 3 November 2011YUDU Media
In this third trends and statistics document, we will look at Apple’s current and projected position in the market and display that although Apple is set to face increasingly stiff competition; all signs suggest that the device will continue its tablet dominance for the foreseeable future
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
iPhone 6 and what's behind the larger screensJoe Morris
Highlights of the new smartphones, their capabilities and the features and functions these devices offer. Ancillary discussions of security and mobile commercialization (mobile payments, ecommerce, marketing and app discovery) / particular focus on solving the problems of mobile payments, app store discovery, security in general, and mobile marketing.
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
iPhone 6 and what's behind the larger screensJoe Morris
Highlights of the new smartphones, their capabilities and the features and functions these devices offer. Ancillary discussions of security and mobile commercialization (mobile payments, ecommerce, marketing and app discovery) / particular focus on solving the problems of mobile payments, app store discovery, security in general, and mobile marketing.
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Top 10 Interesting Mobile Apps Statistics You Should KnowClaritus Consulting
If you’re a mobile application developer and are looking to get inside the mind of today’s mobile app users, Claritus is certainly the place to do it. Here are 20 of the most interesting stats we found when it comes to mobile application development. Check out this Presentation that we have made for better understandings.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
STARTUPS
Startups are our passion. We are your design and development partner, and your accelerator. Our teams in New York, Chicago, and London will work with you to build beautiful, incredible products quickly and cost-efficiently. We got into this business because we love startups. We won't put our name on just anything, though - we only work on ideas we believe in.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
Tablet + e-Reader Trends and Usage AnalysisLevelwing
More than 78 million Americans own a tablet and more than 59 million Americans own an e-reader. Whether you are a retailer or manufacturer of these consumer electronics, a marketer looking to understand how to reach your customers via this technology, or simply interested in learning more about the growth of these products, view this presentation for a wealth of information. Visit our other industry + trend analyses: http://ow.ly/kEg1u
Similar to The Apple iPad: Trends & Statistics 2 (20)
The YUDU report draws on analysis of real digital publishing statistics taken across the spectrum of 80 YUDU customer’s iPad and iPhone Apps (and content within the Apps). It focuses on live iPad App usage, offering rare insight into the habits of consumers downloading and using Branded Reader Apps for the iPad and iPhone.
YUDU iPad and iPhone apps for the travel industry - PresentationYUDU Media
Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.
As readers' habits evolve, digital editions are making serious inroads into mainstream culture, encouraged by the growth in eReaders like Amazon's Kindle and Apple's new iPad. The major challenge now facing publishers is how to monetize digital editions and generate additional revenue, above and beyond the cost savings digital editions already demonstrate. This whitepaper looks at seven key ways of making digital editions pay.
As readers' habits evolve, digital editions are making serious inroads into mainstream culture, encouraged by the growth in eReaders like Amazon's Kindle and Apple's new iPad. The major challenge now facing publishers is how to monetize digital editions and generate additional revenue, above and beyond the cost savings digital editions already demonstrate. This whitepaper looks at seven key ways of making digital editions pay.
How To Select A Digital E Publisher SupplierYUDU Media
With so many professional ePublishing suppliers to choose from, how do you know which one to select? We’ve pubilshed a free whitepaper that highlights the eight key questions you need to ask to give you a clear indication of the size, scope and experience of your prospective supplier, as well as quality of their technology.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
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- How to streamline operations with automated policy checks on container images
1. The Apple iPad
Trends and Statistics 2
February 2011
Brought to you by web & iPad publishing specialists
2. Apple iPad - Trends & Statistics 2
“We are ring on all cylinders and we’ve got some exciting things in
the pipeline” “
“
Steve Jobs, Apple CEO
Since our rst iPad trends report, published in October 2010, the device has
continued to break boundaries. As Apple’s most successful product in its rst year
on sale, it would not be an exaggeration to say that the iPad has revolutionised the
personal computer market and the technology industry as a whole.
Its immersive, enjoyable and personal take on the mobile computing experience
has proven extremely attractive to consumers and developers alike. The impact
of this innovative approach to mobile media computing has been re ected in its
unparalleled success in the market.
In just under a year on sale, upwards of 14.8million iPad’s have been sold around the
world, with 7.3 million being sold in the 2010 Christmas quarter alone.
In this Q2 report we highlight further evidence of trends identi ed in the
previous quarter’s report and discuss even more trends and statistics that
have emerged since.
1
3. Quarter one trends update
Since our report on the rst quarter of iPad
results, further studies and research has been
carried out which support and, in some cases,
exceed previous gures.
Below are some brief updates where more up
to date statistics were available.
• iPad is fast becoming the most popular mobile device
Morgan Stanley analyst Katy Huberty projected 16 million iPads would be sold in
the rst 12 months alone. In fact, approximately 14.8 million were sold in the rst
nine months on sale. These gures, released by Apple, suggest iPad sales will in fact
exceed her predictions.
Previously, a Yahoo survey stated 35-44 year olds made up the greatest proportion
of iPad owners, but according to a Neilsen Company report conducted in December
2010, 25-34 year olds now make up the core ownership of iPads.
At the time of the last publication, it was only known that consumer awareness of
the iPad was ‘very high’. Adage have since reported in January 2011 that 90 percent
consumer awareness amongst people surveyed. The same studies also found 21% of
18-34 year olds intended to buy an iPad.
2
4. • iPad is changing the rules of digital publishing
Despite the unprecedented initial magazine app sales reported in the quarter
one report, the extremely high launch sales of a number of high pro le
eMagazines somewhat distorted their rate of adoption on the iPad as a whole.
More recent studies have shown that these gures have dropped after the initial
issues. Mashable.com has reported that sales performance of eMagazines on
the iPad roughly correlates with the title’s performance on the news stand, which
show a higher initial sales for launch.
• iPad is becoming a major gaming platform
According to gures published by the app store analytics company Distimo,
Gaming apps maintain the highest proportion of apps for the iPad, however they
do not account for quite such a high proportion of all apps. In our previous report
we highlighted the gures of April 2010, which showed that around 30 percent of
all apps for the iPad were games. In contrast to this, gaming apps now represent
only 23 percent of all iPad apps.
• iPad is creating a netbook sales drop
The decline of Netbook sales reported in the Q1 ndings appears set to continue
in 2011. Acer’s sales manager has stated that this year “tablet launches will begin
a gradual replacement of Acer’s small laptop-style netback computers, in line with
market demands”.
3
5. • iPad apps are bringing in more revenue for developers
and publishers
While there is no direct update to the research from Distimo, which reported the
average iPad app costs $4.67, they have released an encouraging report which
states that: “paid downloads increased almost 30% more than free downloads in
the top 300 in December 2010 compared to June 2010”.
• iPad internet usage is at a par with traditional PC’s
Further supporting our ndings in our Q1 report, in December 2010, Chitika,
an online adverting network, reported that 0.83 percent of internet usage was
generated through the iPad. It reported that it is currently on a par with all Linux
product’s internet share.
• iPad is becoming adopted for commercial applications
It was previously reported that 50 percent of the Fortune 100 were using iPads for
commercial use. Far more impressive gures announced by Apple now state that
over 80 percent of the Fortune 500 are currently deploying or piloting the iPad.
4
6. 1 Apple’s App Store continues to
dominate the app store market
“Many are wondering if the app frenzy we have been witnessing is
just a fashion, and, like many others, it shall pass. We do not think so.”
Stephanie Baghdassarian, “
“
Gartner Research
In the past 12 months, application downloads from Apple’s App Store have
skyrocketed. Figures published by Apple state that seven billion apps were
downloaded from the store in 2010 alone, with the achievement crowned by the ten
billionth download in January this year.
“The App Store has surpassed our wildest dreams”
“
Philip Schiller, Senior vice president of worldwide
“
product marketing, Apple Inc
Such rapid growth of Apple’s app market in 2010 can in no small part be attributed
to the iPad’s popularity during the same period. According to research carried out
by The Neilsen Company, 91 percent of iPad owners have downloaded at least one
application for their device, with 63 percent of those downloading a paid application.
5
7. Source: The Nielsen Company
The iPad’s popularity has no doubt been a factor in Apple’s continued dominance
of the app market. Gartner research found that 9 out of 10 app downloads of an
estimated 8.2 billion were from Apple’s app store.
It is therefore no surprise that the same research company are forecasting App sales
of $15 billion in 2011 - a gure that is nearly triple the $5.2 billion Apple made from
the App store in 2010.
“We estimate that Apple’s App Store… will remain the single best-
selling across our forecast period”
“
Carolina Milanesi, Vice President,
“
Gartner Research
6
8. 2 Revenue generated from in-app
purchase is increasing
“Apple will be the number one platform for a long time from a developer
perspective, they have gotten so many things right….And paid content
just doesn’t work on Android.”
“
Peter Vesterbacka, Developer,
“
Angry Birds
While upfront payments for purchasing an app were the primary source of revenue
for iPad apps in 2010, research by the analytics company Distimo has identi ed an
increasing trend towards revenue generation via in-app purchases. They found that
in December 2010:
In-app purchases on free apps accounted for 15 percent of total
app revenue on the iPad. This gure was up from 7 percent in June
2010.
In-app purchases on paid apps accounted for 14 percent of total
app revenue. This gure was up from 5 percent in June 2010.
Distimo observed that developers were making a shift to free applications with
in-app purchasing as it allowed them to create revenue whilst harnessing the high
download rate of free applications.
This shift of both consumers and developers alike represents disappointing news
for the Android Market, where in-app purchasing remains unsupported. It may go
some way to explaining why Google’s Group Manager for the Android platform Eric
Chu, recently told a conference he was “not happy” with app generated revenue on
the platform.
7
9. Revenue Share By Monetization Type (US)
100% 100%
88% 71% 64% 51%
75% 75%
50% 50%
15%
5%
34%
14%
25% 25%
15% 7%
5%
7%
0% 0%
June 2010 Dec 2010 June 2010 Dec 2010
Revenue Share Paid Applications
Revenue Share Paid Applications Within App Purchases
Revenue Share Free Applications Within App Purchases
Source: Distimo
With Apple’s in-app purchase system, many newspaper and magazine apps
let iPad users buy individual editions or subscriptions from within the app.
Articles published by the Wall Street Journal and Forbes in February 2011,
reported that Apple are now enforcing the rule which states all in-app
purchases need to be made via the Apple payment system- a move which
could be detrimental to many publishers and developers who avoided doing
this in the iPad’s first quarter.
8
10. 3 Advertising on the iPad is more
e ective than print
“Advertising in digital magazines can more e ectively engage readers
and create stronger purchase intention than similar static ads in print.”
“
Dave Dickson, Product Marketing Manager,
“
Adobe
Research carried out examining the e ect of iPad advertising in 2010 has largely
found that ads viewed on the iPad are more e ective than both print advertising and
advertising on other digital platforms.
In a study carried out by Alex Wang, Ph.D. of the University of Connecticut,
consumers were asked to gauge their reactions to di erent types of advertising. The
study found that the interactive ads on the iPad were consistently better received
than static print advertising. The test subjects were required to assign a rating (with 9
being the strongest), to a variety of di erent criteria. The results of this study can be
seen below.
9
11. The ndings of this study are supported by research carried out by The Neilsen
Company, which found that iPad users were far more receptive to advertising than
users of other devices and that users were more likely to make a purchase as a result
of an advert on the iPad compared to any other device.
iPad users are far more receptive to advertising
Receptivity to Advertising
49%
I am more likely to look at ads if they have
40%
an interesting video
39%
46%
I enjoy ads that have interactive features 26%
27%
40%
I am more likely to click on ads that are
25%
simple text ads
25%
39%
Ads on my connected device are new
20%
and interesting
19%
Apple iPad
I like to see what ads can do on a
37% Apple iPhone
23%
connected device All Connected
19%
Device Owners
iPad owners are more likely to make a purchase after viewing an ad
Response to Advertising
36%
I made a purchase on the internet via PC
27%
24%
I made a purchase at a store
10%
I made a purchase over the telephone 12%
7%
I made a purchase directly through my 8%
connected device 5%
I searched for more information 18%
18%
I clicked on an ad to view the full 22%
advertisement or product o ering 20%
10%
Used or requested a coupon through an ad
13%
Apple iPad
Discussed a product or service that I saw 7%
advertised , with a friend or family
All Devices
9%
Source: The Neilsen Company
10
12. 4 The iPad is increasingly being
used for eCommerce
“Many retailers report that already half of what they consider to be
mobile tra c is coming through tablet devices.” “
“
Forrester Research
A recent study by price comparison website Kelkoo has found that eCommerce sales
now represent more than 10 percent of total retail sales in the UK. It is no wonder
therefore that retail businesses are making ever increasing e orts to maximise
their online sales. In order to do this though, it is essential for retailers adapt to the
evolving technological landscape, and cater for increasingly popular devices such as
the iPad.
Using speci cally tailored apps, a number of companies have found that the
iPad can be an exceptional tool for generating revenue from eCommerce.
Its vivid, tactile approach to online shopping is one that retailers are now
beginning to exploit.
“The iPad is the rst mobile device where eCommerce really ourishes” “
“
Munjal Shah, Head of commerce sales, Google
In the past year eBay have reported that shoppers using an iPad spend on average
50 percent more than PC users, with unique visitors to the site who make a purchase
spending on average $85 per week.
11
13. “Our iPad app is actually easier to use than our Web site.”
“
Han Yuan, Director of engineering,
“
platform business solutions and mobile at eBay inc.
As well as eBay, a number of retailers are hugely bene ting from the shopping
experience o ered on the device. Wine.com achieved over 8000 unique downloads
of their iPad app in the rst two months it was available. While Wet Seal, a retailer of
teenage girls apparel, has stated that whilst promoting back-to-school clothing, they
had close to 1 million out t views via the iPad app alone.
Forrester has examined the mobile tra c driven to its own retail site. It found that
45.5 percent of tra c driven from mobile devices was from the iPad.
Typical Mobile Tra c Report from Forrester Retail Site
iPad
iPhone
iPod touch
Droid
Blackberry Tour
Blackberry Onyx
Samsung Moment
Other Mobile
Source: Forrester
12
14. 5 iPad is becoming one of the most
popular eBook reading devices
While 2010 will undoubtedly be remembered for the unprecedented success of the
iPad, it will also be considered the year eBooks (digital books) achieved success on
a major scale. Global sales of the eBook rose by approximately 400 percent and
achieved nearly $1 billion sales in the process.
“Publishers need to take digital seriously, they must make it the new
default for publishing, preparing for a day in which physical book
publishing is an adjunct activity that supports the digital publishing
business” “
“
James McQuivey, Forrester Research
In a year in which Amazon announced eBooks outsold paperbacks on its website in
the nal quarter of sales, ChangeWave Research indicates that the iPad successfully
claimed much of the eReader market from its more established competitors.
Current eBook Reader Ownership
Nov 2010 Amazon Kindle
Which eBook Reader do you currently own? Apple iPad
80%
68%
62%
60%
47%
40%
20% 32%
16%
0%
Feb Aug Nov
‘10 ‘10 ‘10
Source: ChangeWave Research
13
15. The growth of the iPad as an eBook reader appears set to continue into the decade.
An online survey conducted by The Bookseller in October and November 2010
forecast that eBooks would eventually be read primarily on tablet devices. Nearly
one third (31.8%) of respondents forecast that the iPad or devices like it would be the
most commonly used eReader platforms by 2015.
A survey by ChangeWave Research of 2,800 consumers suggests that these
predictions are well founded, and if anything, conservative in their forecasts, given
the projected adoption rate of the iPad as an eReader.
Future e-Reader Buyers - Next 90 Days
Nov 2010
Which of the following eBook Readers will you most likely buy?
50%
68%
40%
33%
30%
18%
20%
10%
4%
1% 2%
0%
iPad Kindle Nook Sony Reader A Smart Phone Other/Don’t
(Apple) (Amazon) (Barnes & (Sony) with eBook Know/NA
Noble) Capability
Source: ChangeWave Research
14
16. 6
Consumers more likely to read
magazines & newspapers on iPad
than other devices
Since its introduction in April 2010, the iPad has established itself as the device of
choice for reading eMagazines and Newspapers in particular.
ChangeWave research found that iPad users are over three times more likely to read
magazine and newspaper content than owners of all other eReader devices.
% of e-Reader Owners Who Say They Read
Newspapers/Magazines on Their Devices Apple iPad e-Reader
May 2010 Owners
Apple iPad Owners vs. All Other e-Reader Owners
All Other e-Reader
60% Owners
50%
50%
40% 38%
30%
20% 14%
11%
10%
0%
Newspapers Magazines
Source: ChangeWave Research
The iPads dominance as a device used to read magazine and newspaper content is
even more impressive when compared to its main eReader market contender, the
Kindle. In a further study, ChangeWave Research found:
51 percent of iPad owners read newspapers on the device, while only
11 percent do on the Kindle.
36 percent of iPad owners read eMagazines on the device, while only 8
percent of Kindle owners do.
15
17. Conclusion
When examining the performance of the iPad in 2010, it is hard to conclude
that it has been anything other than an unmitigated success. It has surpassed
all sales expectations, driven record pro ts for Apple, and appears set to grow
at an unprecedented rate in 2011. It is also helping to generate revenue for
publishers, advertisers and retailers, in addition to being the consumer’s choice
of devices.
However, arguably the greatest impact of the iPad, is the shift it has engendered
in the technology industry as a whole. One must only look so far as the 100 or
more tablet devices debuted at the 2011 CES gadget show to appreciate the
transformative e ect the iPad has had on Apple’s competitors, hoping to take a slice
of the Apple pie.
For the iPad, the main issue of 2011 will therefore be in maintaining its market
lead, whilst making further in-roads in certain areas of the market. Publishing and
eCommerce look set to be industries in which the iPad will ourish in 2011, with
consumers and developers alike favouring the iPad above all other devices.
A number of commentators have shrewdly forecast 2011 as “the year of the
tablet”, however with rumours abounding about a possibly imminent iPad 2 release,
and speculation regarding the innovative features it may provide, all trends are
suggesting that 2011 may well in fact, be the year of the iPad 2.
“Something massive has happened…it’s called the iPad.”
“
Stephanie Baghdassarian,
“
Gartner Research
16
18. Request more info about YUDU’s iPad solution
YUDU Media
www.yudupro.com
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