The document discusses how The Conroy Group helps clients harness information and customer data to gain competitive advantages. It summarizes that The Conroy Group [1] provides strategic consultancy, data mining capabilities, and hands-on help to implement data intelligence into operations, [2] works across information management from strategy to implementation, and [3] combines company data with external sources to help clients understand trends.

1. Who we are and what we do
January 2012

2. Information remains the organisation’s biggest untapped
asset
 Customers are leaving more footprints than ever before – From Facebook and
Twitter to location tracking, customers are sharing more relevant information than
ever before…competitive advantage is becoming about who harnesses this new
information best
 Too much company information – Lots of metrics are tracked by organisations but
which are the important ones and how do you influence them?
 Journey tracking – Customers are showing dissatisfaction all the time by their
actions…but this isn’t always picked up by companies because they don’t track each
individual’s chain of interactions with them to spot the cause and effect
 Target Focus - Organisations rarely identify and galvanise effort behind the 4 or 5
KPIs that contribute most to profit
 Differentiated customer treatments – Few organisations understand who their high
value customers are and have strategies to maximise them
 Systematic testing – Organisations often aren’t rigorous and tenacious in testing
new ideas in market to achieve constant improvement
We help our clients to make the most of their information assets
by getting these areas right
2

3. The Conroy Group is a business
improvement company that
delivers large financial benefits for
our clients via the innovative
creation and deployment of data-
led intelligence
3

4. The Conroy Group marries:
… strategic consultancy; with
… deep data mining capability; and
… practical hands on help to deploy
data intelligence into operations
…thereby turning envisaged benefits into real bottom line profit
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5. We help businesses with all aspects of information
management from strategy creation to implementation
into operational processes
Operational Processes
 Identify profit drivers where data offers greatest opportunity
Strategy
 Co-create strategies; business case preparation  Operational readiness
 Design change programmes and governance structures assessments
 Data sourcing and technical infrastructure reviews  Customer journey mapping
 Test and learn plan design
 KPI identification and reporting suite design & build
Analysis
 Data mining, modelling & segmentation  Campaign Management
(planning and post campaign
 Decision management reporting)
 Interim management of data insight teams
 Differentiated customer
treatments
 Data sourcing, extracting and cleansing ready for analysis
 Process re-design
 Rapid insight from data to support strategy creation
Data
 Interim reporting and insight services  Benefits tracking
 Specify data solutions for in-house build
By operating across the spectrum from strategy to
implementation, we take joint responsibility for benefit
realisation alongside our clients
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6. Our skills allow us to operate in a number of different
functional areas for our clients
Sales and Marketing
• Marketing • Targeting for value • Customer journey
effectiveness studies mapping
• Sales channel
• Online news and optimisation • ‘At risk’ modelling
social media analysis • KPI dashboards
• Sales uplift modelling • Winback targeting
• Market segmentation • Customer Lifetime
Value
Loyalty & • Subscriber
Marketing Sales
Retention acquisition cost
• Operational
Reporting
• Rapid Insight
• Engineer efficiency • Agent performance
• Stock management analysis • Dynamic content • Campaign design and
serving decision reporting
• Service visit root cause • Process
Operations
analysis support
improvement
• Text analytics for • Sales funnel Management
complaints/call • ‘Next best action’ improvement Information
handling decision making
Supply Chain Call Centre Online
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7. Our approach is a very important part of what makes us
different
• Rapid insight from raw data sources in just 4-6 weeks
• Short investment and payback cycles; combine immediate tactical activities
with building capabilities that are strategically important
• Regular hands on governance; constant steering from senior stakeholders
• Early in-market testing to guide the shape of the data solution and how
benefits will be best realised
• Constantly designing for skills and capability to come in-house; we plan
handover to in-house teams as quickly and efficiently as possible
Beyond strategy creation and implementation, we also offer a suite
of data services that combine company data with public information
(e.g. social media, trend data) to help our clients remain on the
pulse of how consumer opinion is influencing their own results
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8. We know how to take a client’s data and turn it into
multi-million £ improvement programmes working both
inside organisations and as consultants
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