A case for business analytics learning


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Industry researchers at Gartner announced in April 2012 that the worldwide business intelligence, analytics, and performance management software market surpassed the US$12 Billion level in 2011, a 16.4% increase over the previous year. This statistic is among many pointing to the need for both groups to apply what management guru Peter Senge proclaimed decades ago in The Fifth Discipline: the need for a learning organization. This presentation focuses on three learning areas for anyone in the business analytics profession. First, we analysts need to learn what the markets and industries are saying today. We discuss recent trends which show how analytics will shape the future. Second, we need to learn what group learning options are available. From industry conferences (such as the PASS BA Conference, and virtual PASS sessions) to free MOOCs (massive open online courses), we have more options available to improve our knowledge. Finally, we need to learn what leadership roles our groups can have. We can leverage social networks (including PASS) and social media -- both individually and as organizations -- to communicate passion.

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A case for business analytics learning

  1. 1. A Case for BusinessAnalytics LearningMark Tabladillo, Ph.D. (MVP, MCAD .NET, MCITP, MCT)February 12, 2013
  2. 2. WelcomeLaunch Meeting of the PASS Business Analytics Virtual ChapterWebsite: http://bavc.sqlpass.org/Leadership: Melissa Demsak @sqldiva
  3. 3. About MarkTabTraining and Consulting with Ph.D. – Industrial Engineering,http://marktab.com Georgia TechData Mining Resources and Blog at Training and consultinghttp://marktab.net internationally across many industries – SAS and Microsoft Contributed to peer-reviewed research and legislation Mentoring doctoral dissertations at the accredited University of Phoenix Presenter
  4. 4. MotivationGartner announced in April 2012 that the worldwide business intelligence, analytics,and performance management software market surpassed the US$12 Billion level in2011The increase was 16.4 percent over 2010
  5. 5. Evidence (Gartner, 2012)Company 2011 Revenue 2011 Market Share (%) 2010 Revenue 2010 Market Share (%) 2010-2011 Growth (%)SAP 2,883.50 23.6 2,413.10 23 19.5Oracle 1,913.50 15.6 1,645.80 15.7 16.3SAS Institute 1,542.80 12.6 1,386.50 13.2 11.3IBM 1,477.60 12.1 1,222.00 11.6 20.9Microsoft 1,059.90 8.7 913.7 8.7 16.0Other Vendors 3,363.80 27.5 2,931.10 27.9 14.8Total 12,241.00 100 10,512.20 100 16.4
  6. 6. ResponsePeter Senge, author of The Fifth Discipline, recommends a learning organizationbased on case research of successful organizationsIdeally, we learn together as groups within organizationsMinimally, we can learn individuallyAlways: we can find other people who want to learn and teach too
  7. 7. QuestionsWhat is business analytics?What are markets and industries saying today (as of February 2013)?What group learning options are available for business analytics?What leadership roles can individuals and groups have?
  8. 8. Business AnalyticsDefinitions and Expectations
  9. 9. DefinitionsBusiness Intelligence Business Analytics• Using consistent metrics to measure • Using continuous iterative exploration past performance and guide future and investigation (scientific method planning (therefore both descriptive implied) for insight on past and predictive) performance and guide future planning• Based on data and statistical methods (therefore both descriptive and predictive) • Based on data and statistical methods Derived from Wikipedia article on Business analytics (retrieved February 2013)
  10. 10. ApplicationsBusiness Intelligence Business Analytics• Querying • Statistical and quantitative analysis• Reporting • Exploratory and predictive modeling• OLAP (Online Analytic Processing)• Alerts Derived from Wikipedia article on Business analytics (retrieved February 2013)
  11. 11. Source: Beller and BarnettBusiness Intelligence Business Analytics• Oriented to standard and consistent metrics and • Oriented toward ad-hoc analysis of past performance analysis • Focused on interactive and investigative analysis by• Focused on dashboards and pre-defined reports end users• Primarily answers predefined questions • Used to derive new insights and understanding• Provides end users indirect raw data access through • Explore the unknown and discover new patterns cubes, reports, and summarized data • Relies on low-level data to provide visibility to• Exception based reporting unexpected activity Retrieved from http://www.docstoc.com/docs/7486045/Next- Generation-Business-Analytics-Presentation, February 2013
  12. 12. Commentary by MarkTabBusiness Analytics (Beller and Barnett) Business Analytics (MarkTab)• Oriented toward ad-hoc analysis of past performance • Oriented toward data-driven analysis of past• Focused on interactive and investigative analysis by performance end users • Focused on interactive and investigative analysis by• Used to derive new insights and understanding end users• Explore the unknown and discover new patterns • Used to derive new insights and understanding• Relies on low-level data to provide visibility to • Explore the unknown and discover new patterns unexpected activity • Relies on low-level data to provide visibility to models of unexpected activityRetrieved from First produced for the PASShttp://www.docstoc.com/docs/7486045/Ne Virtual Business Analytics group,xt-Generation-Business-Analytics- February 2013Presentation, February 2013
  13. 13. Answering QuestionsBusiness Intelligence Business Analytics Business Analytics (MarkTab)What happened? Why did it happen? What happens together?When? Will it happen again? What is the probability of happening again?Who? What will happen if we change x? What will likely happen if we changeHow many? What else does the data tell us that x? never thought to ask? What else does the data tell us that we never thought to ask?Retrieved from First produced for the PASShttp://searchbusinessanalytics.techtarget.com/definition/busine Virtual Business Analytics group,ss-analytics-BA, February 2013 February 2013
  14. 14. TakeawayDon’t be surprised when people havedifferent definitions of and expectations forbusiness analytics
  15. 15. Business AnalyticsTrendsFebruary 2013
  16. 16. More Gartner DataSubsegment 2011 Revenue 2011 Market Share (%) 2010 Revenue 2010 Market Share (%) 2010-2011 Growth (%) Analytic Applications and Performance Management 1,938.60 15.8 1,652.60 15.7 17.3 BI Platform 7,793.40 63.6 6,703.30 63.7 16.3 CPM Suites 2,509.00 20.5 2,156.30 20.5 16.4Total 12,241.00 100 10,512.20 100 16.4Full information at http://www.gartner.com/resId=1969315
  17. 17. Trends for 2010 (Bardoliwalla)The undeniable arrival of the era of big data will lead to further proliferation in datamanagement alternativesAdvanced visualization will continue to increase in depth and relevance to broaderaudiencesOpen source offerings will continue to make in-roads against on-premise offeringsExcel will continue to provide the dominant paradigm for end-user BI consumption Retrieved from http://www.enterpriseirregulars.com/5706/the- top-10-trends-for-2010-in-analytics-business-intelligence-and- performance-management/, February 2013
  18. 18. Trends for 2012 (Goodwin)Businesses will be more open with their data (because government is)Privacy and ethics will become an area for debateNew business models will emerge Retrieved from http://www.computerweekly.com/news/2240113980/4-key- trends-in-business-analytics-in-2012, February 2013
  19. 19. Trends for 2013 (Rodriguez andSchiffman: Tableau)Self-reliance is the new self-serviceIn 2013, we expect to see the maturation of cloud BI (Business Intelligence)Mobile BI (Business Intelligence) goes mainstream Retrieved from http://www.fyisolutions.com/blog/top- advanced-business-analytics-trends-for-2013/, February 2013
  20. 20. TakeawayLearn enough about the vocabulary (andchanging definitions and expectations) to turntrends into actionable decisions
  21. 21. Business AnalyticsLearning OptionsFebruary 2013
  22. 22. Free OptionsNews feedsTwitterSearch enginesVideo (YouTube, Vimeo, iTunesU)Vendor WebsitesBooksNetworking
  23. 23. MOOC (Massive open online course)Structured Learning: Coursera, Udacity, edXMy Coursera Journey: http://marktab.net/datamining/2012/08/20/join-marktab-coursera-fall-2012/Coursera Udacity edX2.5 million users 400,000 users MIT and HarvardNatural Language Processing Artificial Intelligence for Robotics Introduction to StatisticsSocial Network Analysis Introduction to Artificial Artificial IntelligencePassion Driven Statistics Intelligence Introduction to Statistics
  24. 24. Even Free is AnalyzedThe founders of Coursera are data mining and machine learning expertsThey are gathering data on how people learnMy Coursera Journey: http://marktab.net/datamining/2012/08/20/join-marktab-coursera-fall-2012/See the Daphne Koller video delivered at TED
  25. 25. PASS Business Analytics Conference http://passbaconference.com/
  26. 26. PASS Business Analytics ConferenceBusiness Intelligence Business Analytics• Integration Services • Data Mining• Analysis Services • Predictive Analytics • Multidimensional • Text Mining • Tabular • Recommender Systems• Reporting Services• PowerPivot• Power View
  27. 27. PASS Business Analytics Conference Categories• Data Analytics and Visualization• Advanced Analytics and Insights• Information Delivery and Collaboration• Big Data Innovations and Integration• Strategy and Architecture Retrieved from http://passbaconference.com/Sessions.aspx, February 2013
  28. 28. TrainingOnlineOnsite
  29. 29. PASS Business Analytics Virtual Chapter http://bavc.sqlpass.org/
  30. 30. TakeawayParticipating in unstructured and structurededucation allows us to learn business analyticstrends, their meaning, and potentialapplications
  31. 31. Business AnalyticsLeadershipFebruary 2013
  32. 32. AssumptionBusiness intelligence and business analytics (including datamining) have a primary goal of informing actionable decisions
  33. 33. MarkTab Decision Cycle GO Synthesis Analysis (art) (science) Science needs science fiction -- MarkTab
  34. 34. MarkTab Decision Cycle GO Synthesis Analysis (art) (science)
  35. 35. Lessons of the MarkTab Decision Cycle Marketing and Analysts need to learn business leaders more about how need to learn leadership and how analytics management affect informs decisions decisionsWhen we know what other team members do, our teams become more effective
  36. 36. “Management is Prediction” W. Edwards Deming, Ph.D.
  37. 37. XKCD: Shopping Teams
  38. 38. XKCD: Shopping Teams
  39. 39. XKCD: Shopping Teams
  40. 40. How can we exercise leadership?Network: Echo successful decision cycles through external or internal social mediaShare: Present at business analytics eventsBefriend: Collaborate with colleagues outside your organization
  41. 41. TakeawaysLearning together as a team is ideal (PeterSenge)Your best business partner is different fromyou
  42. 42. ConclusionMarket trends predict how business analytics will affect the worldLearning options include both free and paid options, and oftensponsored by large technical communitiesWe exercise business analytics leadership through learning together
  43. 43. ResourcesData Mining Resources and blog http://marktab.netData Mining Training and Consulting (especially Microsoft and SAS)http://marktab.comPASS Business Analytics Virtual Chapter http://bavc.sqlpass.org/PASS Business Analytics Conference http://passbaconference.com/