The document outlines SAP's strategy for 2011, focusing on enhancing business analytics through innovation, social media, and real-time data access. It emphasizes the significance of in-memory computing for process optimization and strategic workforce planning to improve organizational efficiency. Additionally, it highlights the diverse applications of business analytics across various industries and SAP's extensive partner ecosystem.

1. ACHIEVE REMARKABLE RESULTS2010 SAP AG. All rights reserved. / Page 1RUNVision Strategic Direction for 2011Building Momentum NOWBOLDERRUNBusiness Analytics at SAPSMARTERRedefining Business AnalyticsThe Game Changers RUNBETTERAnalytics at Work

2. The Economy Is Predicated on Innovation Social MediaCLOUDACCESSMOBILE ACCESSIN-MEMORYThe U.S. economy is predicated on Innovation. It has always been the life blood of this country.”Wall Street Journal “

3. Primary Research Blind Study Consisting of 100 Role-Specific InterviewsNew DelhiChicago / New YorkMunich / BerlinAccess to all relevant information, no matter where it exists

4. Transparency is critical across lines of business

5. 360° risk-aware, flexible and inter-departmental planning solution

6. Deeper and function-specific analytics

7. Performance monitoring a key element of process improvement“The ASKs PatternrecognitionPush buttonCollaborate SMS alertsEverything needs to be Real Real TimeUnifiedplanning for our subsidiariesConstantmonitoringManage various compliancemandatesUnderstandsocial media dataImprovecustomer satisfaction”Forecastingand capacity allocation24/7 protectionProcess optimization to reduce costPredict competitive moves

8. BUSINESS INTELLIGENCEPROFITABLITYLOB & IndustrySTRATEGYBUSINESSANALYTICSBUSINESS ANALYTICSDATA WAREHOUSEPREDICTIVERISK MANAGEMENTLOB ANALYTIC APPLICATIONSPERFORMANCE MANAGEMENTADVANCED ANALYTICSCompliance monitoringINFORMATION MANAGEMENT

9. SENTIMENTANALYSISWhat are they talking about?How Do They Feel?

10. 2010 SAP AG. All rights reserved. / Page 8Where Is Business Analytics Headed for SAP?DATAEXPLOSIONMY INTELLIGENT LENS that recommends,guides, and actsIT-CENTRICTOOLSBUSINESS-CENTRIC WORKPLACEpurpose-built to anticipate, perform, actONE WAY“MY WAY”with your team, network, marketplace

11. MY WORKMY NETWORKMY MARKETPLACE

12. Business AnalyticsMost Complete Offering to Deliver VisionData Sources/WarehousesAnalytic CapabilitiesWorkplaceAccessIndustry & LOB Analytic ApplicationsSAPServices and Best PracticesIndustry & LOB Analytical ApplicationsMobileOther Application/ Data SourcesPerformance ManagementPerformance ManagementBrowsersRisk and Compliance ManagementRisk and Compliance ManagementSocial Media ContentOn Demand ServicesUnstructured ContentBusiness IntelligenceBusiness IntelligenceMS OfficeOLAP Servers, DATA Warehouses & MartsEnterprise Information ManagementData FoundationEnterprise Portals

13. Our Strategy PEOPLEINNOVATIONEXPERTISEECOSYSTEM 2010 SAP AG. All rights reserved. / Page 12People2010 SAP AG. All rights reserved. / Page 13InnovationThe Foundation for Remarkable ResultsCLOUD/ON DEMANDSOCIALMOBILITYIN-MEMORY

14. REAL-TIMEIn-Memory ComputingEvent InsightSAP ERPREAL TIMEHANAREAL TIME

15. WHAT IF YOU COULDdrastically reduce costs by having real-time price information from different vendors included in the creation of a purchase order?answer within split seconds where medications of a bad batch are stored in a heterogeneous supply chain?simulate the effects, during a meeting, of short campaigns in active pharmaceutical ingredients’ (APIs) production on overall supply chain costs?The Power of In-Memory Computing 2010 SAP AG. All rights reserved. / Page 16SAP HANA in Action at a CPG Company77 minutes356x154,000fastercustomers1.8M1,000rows of data70,000B2B customerscollection notices13 secondsStandard SystemIn-Memory System

16. Strategic Workforce Planning For In MemoryAlign Workforce to Business Goals…Strategic Workforce Planning includes the set of processes, people and tools to ensure that organizations always have:the right peoplewith the right skillsin the right jobat the right momentin the right quantityin the right placeat the right priceto execute the business strategyStrategic Workforce Planning is the business process for ensuring that an organization has suitable access to talent to achieve future business success

17. THE 1st SAP HANA APPLICATIONStrategic Workforce PlanningVersion for in-memory computing

18. How It WorksStrategic Workforce PlanningHTML ClientMS OfficeAdd-inNew Applications & New ExeriencesIn-memory Computing PlatformWhy HANA?Huge amounts of data Complex, interdependent calculationsDynamic and real-timeSemantics, Models, …SAP In-memory Computing EngineBusiness Function Library

19. INDUSTRY & LOBExpertise: SAP BusinessObjects Analytic Applications, Embedded Analytics

20. Industry and Line of BusinessAnalytic and Embedded Applications*LINE OF BUSINESS*INDUSTRY*Data Sources/WarehousesAnalytic CapabilitiesWorkplaceAccessOPERATIONSSales & Operations Planning

21. Global Trade Services

22. Supply Chain Performance

23. Spend Performance

24. Data Enrichment & Classification

25. Manufacturing & Supply Chain AnalyticsFINANCEStrategy Management