Disruptive technology session_kiosked
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Kiosked is a platform that turns digital content like images, videos, and applications into interactive storefronts by overlaying them with customizable graphical kiosks connected to a dynamic product database. The kiosks are non-intrusive and location-aware, allowing users to buy products or get more information when an impulse is triggered by the content. Kiosked uses automatic metadata and keyword matching along with advanced analytics tools to help companies reach new customers and increase customer loyalty and sales.
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With the increase of new creative formats and rich media options, marketers are seeing the potential of online and mobile marketing as an efficient and cost effective tool for building brands. On 25 July, attendees learned how to use the key digital elements to build your brand online.
Technology in Retail
Technological advancements have elevated consumers’ expectations for the in-store shopping experience. The future of retail is about choice, consistency and customization. Consumers’ want the ability to choose how, when and where they shop, and retailers need to be prepared to meet those preferences. Outdoor retailers can leverage the support of in-store technologies to not only meet customers’ expectations, but create inventory transparency, reduce inventory overhead costs, provide a wider selection of products, and most importantly, gather customer data to better adapt to their shopping behaviors. Analysts agree that retailers who adopt trending technologies for business development are the most likely to grow their revenue and market share.
Factors to consider when designing your in-store technology platform:
•Look at how consumers are using mobile devices in-store to determine which technology will be most effective (focus on simplifying and assisting in their shopping experience).
•Start small with one product (i.e. mobile app or an iPad display) and then add on elements to reduce risk.
•Be flexible, watch and analyze – in-store technologies have website-like analytics to track user behavior (traffic, visits, click-throughs) and understand whether it’s effective.
•Create a unified supply chain strategy where orders can be placed and fulfilled through any channel before launching a mobile POS platform.
•Focus on providing a consistent and seamless experience by aligning Online and in-store efforts.
The following is a sample of how retailers have used advanced technologies to provide enhancements to the in-store shopping experience.
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
The document discusses emerging technology trends in communication, applications, location, personalization, context, retail, wearables, APIs, and their organizational impacts. Key points include: Michael Jackson performed as a hologram at the Billboard Music Awards; driverless vehicles will soon be licensed in California; beacons and biometrics will enable personalized, proximity-based retail; and wearables like Google Glass could transform experiences like travel, security, and social sharing. Organizations must prepare for an integrated, customer-focused approach driven by data, APIs, and contextual experiences across physical and digital worlds.
In The Loop Media_Nashvill Presentation
A digital display caddy is a bar or table-top caddy that incorporates an ultra high resolution digital display powered by a cloud-based network. It displays ads, promotions, news and charges phones for customers. The digital display has an 8-inch screen and supports still images and video. Content is easily managed and updated in real-time through the cloud-based network. The digital caddy sits directly in front of patrons to continuously display clear digital content and advertisements.
Digitalize Customer Experience - Anna Testa CISCO per IULM-Milano Digital Week
Digitalize Customer Experience - Anna Testa CISCO per IULM-Milano Digital WeekMaster IULM Data Management & Business Analytics
Presentazione di Anna Testa (su come usare i dati per sviluppare le aziende) di Cisco tenuta presso l'Università IULM in occasione della Milano Digital WeekAderra Presentation 2012
Aderra Media Technologies transforms USB drives and micro SD cards into interactive digital platforms. They build dashboards presenting rich media content to users that can be updated regularly. This allows brands to maintain ongoing digital communications with customers through a single physical touchpoint. The Aderra Key provides both physical and digital engagement, combining the emotional appeal of a tangible object with continually refreshed online content. Analytics also allow user behavior and campaign effectiveness to be measured. Case studies demonstrate cost savings and increased engagement through Aderra's interactive USB solutions.
Aderra Presentation 2012
Aderra Media Technologies transforms USB drives and micro SD cards into interactive digital platforms. They build dashboards presenting rich media content to users that can be updated regularly. This allows brands to maintain ongoing digital communications with customers through a single physical point of contact. The Aderra Key provides both physical and digital engagement by combining the appeal of a tangible product with continually updated online content that can be accessed anywhere. Analytics also allow user behavior and campaign effectiveness to be tracked.
The digital media challenge turning content consumers into subscribers
Learn about the challenges and opportunities for media organisations looking to grow their reader revenue.
The New Digital Ecosystem - understanding digital today
A little peek into the current digital ecosystem and explanation of how Booz Digital can create value in your organization
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
Dell Technologies Retail Solutions Overview
The document discusses how digital technologies can enable retailers to drive growth, enhance customer experience, and address changes in consumer shopping habits. It outlines several digital outcomes retailers can achieve, including customer centricity, margin improvement and revenue growth, cost reduction, and security and protection. It then provides examples of how Dell Technologies has helped retailers leverage specific digital solutions like smart analytics, smart applications, lean innovation, virtual reality, robotics, and an agile workforce to realize these outcomes.
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[Slides] Customer Experience in the Internet of Things by Altimeter Group
[Slides] Customer Experience in the Internet of Things by Altimeter Group
IAB How to Build Brands Online event - Video - Nick Higgins, Innovid
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tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
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Digitalize Customer Experience - Anna Testa CISCO per IULM-Milano Digital Week
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The digital media challenge turning content consumers into subscribers
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The New Digital Ecosystem - understanding digital today
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UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013
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Javelin Group is a consulting firm that helps retailers plan and implement omni-channel strategies, including international expansion. They have expertise in strategy, operations, and technology transformation. International expansion is a strategic priority for retailers seeking growth opportunities. Javelin Group assists retailers in all stages of expanding internationally, from strategic market selection to optimizing existing performance in new markets. Key considerations for retailers evaluating international expansion include each market's ecommerce growth and penetration, regulations, infrastructure, and the strategic fit of the retailer's brand. Javelin Group uses a scorecard approach to systematically assess markets' attractiveness based on these factors to help retailers determine the best opportunities and approach.
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Personalisation and merchandising session
1. The document discusses how personalization and data-driven techniques can improve marketing and conversions for ecommerce businesses. It emphasizes choosing the right technologies, skills, data collection, acting on insights, and testing to optimize personalization over time.
2. Case studies show how personalization such as location-based messaging increased conversions by 13% for one company and encouraging email signups boosted another company's conversions by 33%.
3. The conclusion emphasizes that personalization is key as the world moves back to a more personalized web, and businesses should sign up to stay informed on new personalization research.
Disruptive technology session_dressipi
This document describes a personalized style advice service that uses data and algorithms to provide customized outfit and styling recommendations to customers. It aims to solve problems of too much choice, lack of confidence, and not enough time by creating a "personal shopper in your life." Customers are analyzed and given recommendations on styles, sizes, and outfits suited to their shape, occupation, and preferences. The service has been successful in reducing return rates and increasing engagement and purchases. It works by analyzing garment details and creating "fashion fingerprints" for customers to deliver daily, weekly, and themed recommendations.
Creating a borderless fashion brand
The document discusses a panel discussion on creating a borderless fashion brand. The panel will feature the founder and director of Soleberry Advisory as well as the eCommerce and marketing director of Long Tall Sally, the eCommerce director of LK Bennett, and the CEO and founder of Isabella Oliver. The panelists will discuss what is happening in their home markets, abroad, and what makes it easier now than ever to create a borderless fashion brand.
Big data psychology
1) Big Data Psychology aims to use digital footprints like social media activity and purchases to develop detailed psychological profiles of individuals and groups.
2) Validation studies have shown these digital profiles can accurately predict traits like intelligence, political views, and personality with only Facebook likes as input.
3) Applications include targeted personalized marketing by understanding psychological characteristics of customers and audiences at both individual and group levels. However, there are also risks around digital privacy, manipulation, and "creepy" targeting.
The impact of seasonality on consumer behaviour
The document discusses how seasonality and various factors impact consumer behavior and purchasing trends. It shows that consumer device usage and buying patterns vary significantly depending on the day of the week and time of day. Holiday spending behaviors like Christmas are also detailed, such as consumers taking more time to research toy purchases. Additionally, the summary discusses how unpredictable elements like weather can influence conversion rates in certain product categories like camping equipment.
Understanding a generation of digital natives
The document discusses seven characteristics of digital natives:
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2) Entrepreneurs - Rather than waiting, young people are increasingly making their own ideas happen.
3) Advice seekers - Young people now turn to technology for emotional guidance and as a confidant.
4) Nostalgics - Physical, tangible things that speak to the past hold increasing value in a digital world.
5) Flashers - Content is shared in bite-sized, quick, and disposable formats focused on the moment.
6) Endorsers - People will celebrate and spread good quality content,
The Tomorrow Store
The document discusses the rise of large technology companies (mega-systems) like Apple, Amazon, Google, and Facebook that have expanded beyond their original platforms. These companies now dominate retail through their various product and service offerings. As more aspects of life become digitized, these mega-systems are able to gather vast amounts of consumer data through connected devices and use this "big data" to further optimize their businesses and personalize users' experiences. Their dominance is challenging traditional retailers and pushing the retail industry towards new business models.
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- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Disruptive technology session_kiosked
- 1. ANYTHING YOU SEE CAN BE YOURS.
- 2. We’re not chasing eyeballs. The goal is to create connections with our customers and earn their loyalty by serving them. The better the service, the stronger the connection. Stefan Olander VP, Digital Sport, Nike - Velocity: The Seven New Laws for a World Gone Digital
- 3. MAKING CONTENT COUNT TURN IT SMART! Kiosked turns any images, videos and applications into interactive and viral storefronts. •Kiosks are non-intrusive, highly customizable graphical overlays on digital content connected to a dynamic database of products, that are always location aware •Kiosked has automatic contextual metadata and keyword matching algorithms and advanced tools •Through Kiosks you reach new customers, who can buy, want and get more information when the impulse is born
- 4. INTUITIVE INTERFACE FOR CONTENT ENRICHMENT AND ADVANCED ANALYTICS Over 3 million Nike products available in the Kiosked database
- 5. CONNECTING WITH CONSUMERS IN IMAGES Kiosked content increases site dwell times by 12%* * Source – Kiosked/Sanoma Research
- 7. CONNECTING WITH CONSUMERS IN YOUTUBE AND ANY OTHER VIDEO PLATFORMS
- 8. CONNECTING WITH CONSUMERS IN SOCIAL MEDIA
- 9. OPTIMIZED FOR NONINTRUSIVE MOBILE AND TABLET EXPERIENCE
- 10. ARE YOU READY?