The document discusses the rise of large technology companies (mega-systems) like Apple, Amazon, Google, and Facebook that have expanded beyond their original platforms. These companies now dominate retail through their various product and service offerings. As more aspects of life become digitized, these mega-systems are able to gather vast amounts of consumer data through connected devices and use this "big data" to further optimize their businesses and personalize users' experiences. Their dominance is challenging traditional retailers and pushing the retail industry towards new business models.
Mobile technology is disrupting retail by influencing consumer purchasing behavior. Location-based services and mobile payments are emerging, with 70% of smartphone owners using their devices to research products and services nearby and make purchases within an hour. Retailers are learning to design mobile-optimized experiences from early adopters like Nike and Burberry. The future of retail involves frictionless mobile payment systems, location profiling of customers for contextual offers, and mobile-enabled social connectivity within brand ecosystems. Mobile is transforming how consumers discover, learn about, and purchase products anytime, anywhere.
A keynote presentation about data privacy and policy, and the ways leading retailers use data and advanced analytics to humanize and personalize consumer experiences of their brand.
2013 Reviewed - A Year In Trends by Future FoundationForesight Factory
Trends and insight specialists Future Foundation take a look back at its consumer trends predictions over the last year. What made the grade? What has changed? How does our data stack up? And what might be the biggest trends for 2014?
Training held at the European Communication School (ECS) in London on 20 May 2019.
ECS London: https://ecole-ecs.com/londres
Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Big Data and Mobile Commerce - Privacy and Data ProtectionKenneth Ho
This document discusses big data and mobile commerce. It provides examples of how companies like Capital One, T-Mobile, and Free People use big data to optimize business processes and customer experiences. Mobile commerce is growing rapidly, with over $79 billion in transactions in 2016 alone. Using big data in mobile commerce allows companies to better understand customer behavior, increase loyalty, and improve the customer experience through personalized offers and payments. However, privacy and data security are major concerns, as data collection often occurs without user consent, and high-profile data breaches have compromised millions of customer records. Regulations are being implemented to increase transparency and protect users.
Personalization ads are creepy: A vision through e commerce industryLauraPiamba1
The competitive market in the e-commerce industry has been increasing around the past years, using the latest technologies to recollect data and with it make unique user experience and reach out to their customers with personalized data and direct marketing.
The level of OVER-personalization of ads use to be originated by AI-Powered, that still needs the human-sense, turning out be to the creepy space for the consumers.
Mobile technology is disrupting retail by influencing consumer purchasing behavior. Location-based services and mobile payments are emerging, with 70% of smartphone owners using their devices to research products and services nearby and make purchases within an hour. Retailers are learning to design mobile-optimized experiences from early adopters like Nike and Burberry. The future of retail involves frictionless mobile payment systems, location profiling of customers for contextual offers, and mobile-enabled social connectivity within brand ecosystems. Mobile is transforming how consumers discover, learn about, and purchase products anytime, anywhere.
A keynote presentation about data privacy and policy, and the ways leading retailers use data and advanced analytics to humanize and personalize consumer experiences of their brand.
2013 Reviewed - A Year In Trends by Future FoundationForesight Factory
Trends and insight specialists Future Foundation take a look back at its consumer trends predictions over the last year. What made the grade? What has changed? How does our data stack up? And what might be the biggest trends for 2014?
Training held at the European Communication School (ECS) in London on 20 May 2019.
ECS London: https://ecole-ecs.com/londres
Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
Big Data and Mobile Commerce - Privacy and Data ProtectionKenneth Ho
This document discusses big data and mobile commerce. It provides examples of how companies like Capital One, T-Mobile, and Free People use big data to optimize business processes and customer experiences. Mobile commerce is growing rapidly, with over $79 billion in transactions in 2016 alone. Using big data in mobile commerce allows companies to better understand customer behavior, increase loyalty, and improve the customer experience through personalized offers and payments. However, privacy and data security are major concerns, as data collection often occurs without user consent, and high-profile data breaches have compromised millions of customer records. Regulations are being implemented to increase transparency and protect users.
Personalization ads are creepy: A vision through e commerce industryLauraPiamba1
The competitive market in the e-commerce industry has been increasing around the past years, using the latest technologies to recollect data and with it make unique user experience and reach out to their customers with personalized data and direct marketing.
The level of OVER-personalization of ads use to be originated by AI-Powered, that still needs the human-sense, turning out be to the creepy space for the consumers.
1. The document discusses the opportunities and backlash surrounding the use of data in marketing. It notes that while data allows for highly personalized ads, excessive targeted advertising can feel "creepy" and lead consumers to use ad blocking.
2. It also covers how big data and programmatic advertising enable an infinite number of creative responses but addressing this requires both large-scale testing and small, qualitative research.
3. The document advocates developing a "play ethic" for using data where experiments serve both commercial and social good goals through balancing opportunities with addressing privacy concerns.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
Digital Marketing & Artificial Intelligence - Zenith 2016MobileMoxie
Cindy Krum speaks about Digital Marketing, Artificial Intelligence, Learning Algorithms and API's at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
-Exponential Growth of Technology
-Learning AI/Bots
-Application Programming Interface
-Automating Marketing
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
The document discusses the rise of data and information proliferation. It notes that more data is now generated by individuals than in all of human history prior to 2008. Both businesses and individuals are able to collect more data about consumers and themselves through various means. This data can provide insights but also creates privacy concerns. As data increases, the ability to extract meaningful insights from it will become more important for businesses to succeed. Individuals are also able to quantify more aspects of their own lives, but risk sharing too much private information.
The document discusses the exponential growth of data and information from both individuals and businesses. It notes that more data was generated in 2009 alone than in all of human history prior. This data proliferation has implications for both consumers and businesses. Consumers are increasingly self-quantifying daily activities and sharing personal information online, creating large amounts of personal data exhaust. Meanwhile, businesses have more data than ever about customers but face the challenge of extracting meaningful insights from it. The ability to understand and leverage this new wealth of data will separate successful businesses from the rest. However, both consumers and businesses also need to carefully manage all this information to balance benefits with growing privacy and transparency concerns.
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMOMeio & Mensagem
Painel apresentado por Tim Mahlman - President of Publisher Platforms, OATH – EUA - no Evento ProXXIma 2018.
Cada vez mais as companhias de telecom apostam no mundo do conteúdo como uma importante fonte de receitas. Isso não é novo, mas a tendência é que esse movimento se aprofunde, impactando a forma como os conteúdos são distribuídos e consumidos em todo o mundo. E como as marcas podem tirar proveito disso.
The document provides an overview of Mindshare's Point of View (POV) articles from 2015-2016. It includes summaries of key industry topics from each month as well as trends to watch in 2016, such as immediacy of services, rise of artificial intelligence, intimacy of technology, and programmatic advertising proliferation. The POV articles analyze significant events and implications in digital media and marketing.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
Web architects the influence of the internet on wholesalers and retailersWebArchitects
This document discusses the RightClick software company and its founder Jeroen van der Geest. It provides details about RightClick such as its location in
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
How digital technologies are disrupting business today and for the future. A look at the history of industry, digital business models and responses that businesses should have prepared.
**My additional research and summary of the European Centre of Technology lessons in Digital Marketing**
Big data analytics involves analyzing large, diverse data sets to uncover hidden patterns and insights. Hadoop is a key big data platform, and was important in IBM's Watson winning Jeopardy. Machine learning algorithms like classification, regression, and clustering can be applied to big data in both supervised and unsupervised ways. Analytics of consumer data will provide a competitive advantage. The Obama 2012 campaign effectively used data analytics to target voters. Cloud computing allows applications to be run across many connected computers simultaneously.
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The document discusses the evolution of digital marketing and its impact on privacy. It describes how digital marketing began in the 1990s with early internet advertising and search engines. Social media, e-commerce, and streaming platforms later became important for digital marketing. Big data analytics and behavioral analytics then shaped digital marketing by helping companies target advertisements. The rise of smartphones further changed digital marketing by enabling more data collection. While digital marketing has advanced through these technologies, the extensive data collection has raised privacy concerns regarding how user information is used.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
The document provides a regularly updated collection of interesting and important tech and VC news items. It summarizes several recent news stories, including:
- Growing calls for tools to detect, understand, and defend against AI as advances make it possible to generate indistinguishable digital media and AI impacts more decisions. There is an opportunity for startups in "explainable AI".
- Questions around whether Facebook can be "fixed" given that its advertising model creates users as the product. Changes may undermine the business model.
- The Economist argues that tech monopolies ultimately stifle innovation and consumers. Proposed solutions include greater scrutiny of mergers and enforcing consumer ownership of data.
- Despite Amazon and Alib
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
Transforming the Library through GamificationBohyun Kim
ALA TechSource Workshop on May 6, 2014.
(https://www.alastore.ala.org/detail.aspx?ID=11387)
Understanding Gamification - http://journals.ala.org/ltr/issue/view/502
1. The document discusses the opportunities and backlash surrounding the use of data in marketing. It notes that while data allows for highly personalized ads, excessive targeted advertising can feel "creepy" and lead consumers to use ad blocking.
2. It also covers how big data and programmatic advertising enable an infinite number of creative responses but addressing this requires both large-scale testing and small, qualitative research.
3. The document advocates developing a "play ethic" for using data where experiments serve both commercial and social good goals through balancing opportunities with addressing privacy concerns.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
Digital Marketing & Artificial Intelligence - Zenith 2016MobileMoxie
Cindy Krum speaks about Digital Marketing, Artificial Intelligence, Learning Algorithms and API's at Zenith in Duluth in 2016. Topics in this presentation include, but are not limited to:
-Exponential Growth of Technology
-Learning AI/Bots
-Application Programming Interface
-Automating Marketing
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
The document discusses the rise of data and information proliferation. It notes that more data is now generated by individuals than in all of human history prior to 2008. Both businesses and individuals are able to collect more data about consumers and themselves through various means. This data can provide insights but also creates privacy concerns. As data increases, the ability to extract meaningful insights from it will become more important for businesses to succeed. Individuals are also able to quantify more aspects of their own lives, but risk sharing too much private information.
The document discusses the exponential growth of data and information from both individuals and businesses. It notes that more data was generated in 2009 alone than in all of human history prior. This data proliferation has implications for both consumers and businesses. Consumers are increasingly self-quantifying daily activities and sharing personal information online, creating large amounts of personal data exhaust. Meanwhile, businesses have more data than ever about customers but face the challenge of extracting meaningful insights from it. The ability to understand and leverage this new wealth of data will separate successful businesses from the rest. However, both consumers and businesses also need to carefully manage all this information to balance benefits with growing privacy and transparency concerns.
TELECOM, MAS PODE ME CHAMAR DE PUBLISHER MESMOMeio & Mensagem
Painel apresentado por Tim Mahlman - President of Publisher Platforms, OATH – EUA - no Evento ProXXIma 2018.
Cada vez mais as companhias de telecom apostam no mundo do conteúdo como uma importante fonte de receitas. Isso não é novo, mas a tendência é que esse movimento se aprofunde, impactando a forma como os conteúdos são distribuídos e consumidos em todo o mundo. E como as marcas podem tirar proveito disso.
The document provides an overview of Mindshare's Point of View (POV) articles from 2015-2016. It includes summaries of key industry topics from each month as well as trends to watch in 2016, such as immediacy of services, rise of artificial intelligence, intimacy of technology, and programmatic advertising proliferation. The POV articles analyze significant events and implications in digital media and marketing.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
Web architects the influence of the internet on wholesalers and retailersWebArchitects
This document discusses the RightClick software company and its founder Jeroen van der Geest. It provides details about RightClick such as its location in
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
How digital technologies are disrupting business today and for the future. A look at the history of industry, digital business models and responses that businesses should have prepared.
**My additional research and summary of the European Centre of Technology lessons in Digital Marketing**
Big data analytics involves analyzing large, diverse data sets to uncover hidden patterns and insights. Hadoop is a key big data platform, and was important in IBM's Watson winning Jeopardy. Machine learning algorithms like classification, regression, and clustering can be applied to big data in both supervised and unsupervised ways. Analytics of consumer data will provide a competitive advantage. The Obama 2012 campaign effectively used data analytics to target voters. Cloud computing allows applications to be run across many connected computers simultaneously.
Evolution of Digital Marketing and its Impact on Privacyijtsrd
The document discusses the evolution of digital marketing and its impact on privacy. It describes how digital marketing began in the 1990s with early internet advertising and search engines. Social media, e-commerce, and streaming platforms later became important for digital marketing. Big data analytics and behavioral analytics then shaped digital marketing by helping companies target advertisements. The rise of smartphones further changed digital marketing by enabling more data collection. While digital marketing has advanced through these technologies, the extensive data collection has raised privacy concerns regarding how user information is used.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
The document provides a regularly updated collection of interesting and important tech and VC news items. It summarizes several recent news stories, including:
- Growing calls for tools to detect, understand, and defend against AI as advances make it possible to generate indistinguishable digital media and AI impacts more decisions. There is an opportunity for startups in "explainable AI".
- Questions around whether Facebook can be "fixed" given that its advertising model creates users as the product. Changes may undermine the business model.
- The Economist argues that tech monopolies ultimately stifle innovation and consumers. Proposed solutions include greater scrutiny of mergers and enforcing consumer ownership of data.
- Despite Amazon and Alib
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
Transforming the Library through GamificationBohyun Kim
ALA TechSource Workshop on May 6, 2014.
(https://www.alastore.ala.org/detail.aspx?ID=11387)
Understanding Gamification - http://journals.ala.org/ltr/issue/view/502
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
This document analyzes consumer behavior towards the Google brand. It describes attitudes towards the brand on the market, noting that while Google is generally seen as a trusted brand, concerns about privacy and its increasingly commercial nature are growing. The document also discusses differences in attitudes between groups of consumers, some being more loyal to Google than others. It aims to provide strategies for Google to improve attitudes and perceptions towards its brand.
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
The document discusses a WPP event about the Internet of Things (IoT). It provides summaries of presentations by various speakers at the event about implications and opportunities of IoT for businesses and consumers. Key points discussed include how IoT will change retail, consumer expectations, privacy concerns, opportunities for data-driven personalization, and implications for jobs as things become smarter.
This document provides a summary of trends in various industries from September 2017. It discusses trends in travel, retail, food, health, communication/media, personalization, and technology. Specific topics covered include Amazon buying Whole Foods, the development of mood-enhancing foods, personalized health plans and investing apps, and new innovations in retail, sanitation, and transportation. The document encourages thinking about how these trends could impact various industries and business models in the future.
10 trends to watch for 2014: Trends 6 to 10Tracey Keys
Last month, we started our coverage of the 10 Trends to Watch for 2014 by introducing the notion of a “Moore’s Law of Change.” In a world of accelerating and radical changes there will continue to be significant opportunities for leaders, organizations and individuals that approach change with an open mind, an informed point of view and a readiness to take action today to prepare for the future.
So where should leaders look today for these changes? In our forthcoming Global Trends Report 2014, The Fieldbook, we highlight 10 trends that business leaders need to focus on today. In this December 2013 briefing we highlight our last five trends for 2014 - trends 6 to 10.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
We tend to imagine internet as a place of communication between people: humans post, comment, share, poke themselves. But in 1999 Kevin Ashton indicated new trend: Internet of Things (IoT).
1. The ecommerce industry is experiencing strong double-digit growth globally, driven by increased online shopping on mobile devices and social media platforms.
2. Emerging digital trends in 2023 include the rise of social commerce, new payment methods like digital wallets and cryptocurrencies, the development of web3 technologies, and expanded use of artificial intelligence in areas like personalized advertising and virtual product try-ons.
3. Key takeaways are that social media is revolutionizing online shopping, digital and biometric payments will pave the way for a cashless economy, and artificial intelligence will become ubiquitous in driving innovation across ecommerce and marketing.
Technology has changed drastically in the last 4 years, but how will consumers spend the World Cup online and what does this mean for online retailers?
We launched a survey to support our position on the NSA and PRISM project. We sent the survey to 300 IT professionals discussing the effects of the scandal in terms of how IT managers and CIOs are changing their minds about where to store their data. The results are amazing!
Dr Martens is considering expanding its e-commerce operations to new international markets. The key challenges are deciding which countries to enter, determining the best ways to ship products to customers, and operating the international websites cost-effectively. Data on visitor numbers and conversion rates from existing markets helps identify promising countries like France, Australia/New Zealand, and others. The document discusses options for shipping products, managing inventory across different warehouse systems, tailoring product lines and marketing to local customer preferences and trends, and estimating staffing needs to support expanded international operations.
Javelin Group is a consulting firm that helps retailers plan and implement omni-channel strategies, including international expansion. They have expertise in strategy, operations, and technology transformation. International expansion is a strategic priority for retailers seeking growth opportunities. Javelin Group assists retailers in all stages of expanding internationally, from strategic market selection to optimizing existing performance in new markets. Key considerations for retailers evaluating international expansion include each market's ecommerce growth and penetration, regulations, infrastructure, and the strategic fit of the retailer's brand. Javelin Group uses a scorecard approach to systematically assess markets' attractiveness based on these factors to help retailers determine the best opportunities and approach.
Accelerating global sales growth_LovehoneyCogeco Peer 1
The document discusses expanding a business into new territories like the US market. It warns that the US is an expensive market but provides tips for startups such as doing PR locally which is cheap, keeping customers by localizing efforts, having a physical presence on the ground, and providing discounts to attract customers with a promotional code.
PEER 1 Hosting, a leading provider of managed hosting and cloud computing services, today announced plans to open a new office in London, England. The new office, located in the Canary Wharf financial district, will allow PEER 1 to better serve its growing customer base in Europe with local sales, support and engineering resources. With data centers already located in North America, Europe and Asia, the new London office complements PEER 1's global infrastructure and enables the company to provide a more localized experience to customers throughout the UK and Europe.
Personalisation and merchandising sessionCogeco Peer 1
1. The document discusses how personalization and data-driven techniques can improve marketing and conversions for ecommerce businesses. It emphasizes choosing the right technologies, skills, data collection, acting on insights, and testing to optimize personalization over time.
2. Case studies show how personalization such as location-based messaging increased conversions by 13% for one company and encouraging email signups boosted another company's conversions by 33%.
3. The conclusion emphasizes that personalization is key as the world moves back to a more personalized web, and businesses should sign up to stay informed on new personalization research.
Kiosked is a platform that turns digital content like images, videos, and applications into interactive storefronts by overlaying them with customizable graphical kiosks connected to a dynamic product database. The kiosks are non-intrusive and location-aware, allowing users to buy products or get more information when an impulse is triggered by the content. Kiosked uses automatic metadata and keyword matching along with advanced analytics tools to help companies reach new customers and increase customer loyalty and sales.
This document describes a personalized style advice service that uses data and algorithms to provide customized outfit and styling recommendations to customers. It aims to solve problems of too much choice, lack of confidence, and not enough time by creating a "personal shopper in your life." Customers are analyzed and given recommendations on styles, sizes, and outfits suited to their shape, occupation, and preferences. The service has been successful in reducing return rates and increasing engagement and purchases. It works by analyzing garment details and creating "fashion fingerprints" for customers to deliver daily, weekly, and themed recommendations.
The document discusses a panel discussion on creating a borderless fashion brand. The panel will feature the founder and director of Soleberry Advisory as well as the eCommerce and marketing director of Long Tall Sally, the eCommerce director of LK Bennett, and the CEO and founder of Isabella Oliver. The panelists will discuss what is happening in their home markets, abroad, and what makes it easier now than ever to create a borderless fashion brand.
1) Big Data Psychology aims to use digital footprints like social media activity and purchases to develop detailed psychological profiles of individuals and groups.
2) Validation studies have shown these digital profiles can accurately predict traits like intelligence, political views, and personality with only Facebook likes as input.
3) Applications include targeted personalized marketing by understanding psychological characteristics of customers and audiences at both individual and group levels. However, there are also risks around digital privacy, manipulation, and "creepy" targeting.
The impact of seasonality on consumer behaviour Cogeco Peer 1
The document discusses how seasonality and various factors impact consumer behavior and purchasing trends. It shows that consumer device usage and buying patterns vary significantly depending on the day of the week and time of day. Holiday spending behaviors like Christmas are also detailed, such as consumers taking more time to research toy purchases. Additionally, the summary discusses how unpredictable elements like weather can influence conversion rates in certain product categories like camping equipment.
Understanding a generation of digital nativesCogeco Peer 1
The document discusses seven characteristics of digital natives:
1) Makers - Creators who want to interpret the world in their own way using new tools.
2) Entrepreneurs - Rather than waiting, young people are increasingly making their own ideas happen.
3) Advice seekers - Young people now turn to technology for emotional guidance and as a confidant.
4) Nostalgics - Physical, tangible things that speak to the past hold increasing value in a digital world.
5) Flashers - Content is shared in bite-sized, quick, and disposable formats focused on the moment.
6) Endorsers - People will celebrate and spread good quality content,
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
3. The Tomorrow Store : The Dawn of the Mega-systems
‘Technology and platform shifts mean we will
transform how we sell, market and innovate
in the next five years. There will be lots of room
for everyone’
Daniel Burrus, futurist
Friday, June 7, 2013
4. The Tomorrow Store : The Dawn of the Mega-systems
The Dawn of the
Mega-systems
Apple, Amazon, Alibaba,
Weibo, Google and Facebook
are no longer simply trading
platforms. They are the megasystems or mega-malls
of tomorrow.
As life becomes more digital,
we are fuelling the rise of these
all-encompassing companies
– and heralding the dawn of
a new era
Data.anatomy by Ryoji Ikeda for Honda Civic,
Kraftwerk, Berlin
Friday, June 7, 2013
5. The Tomorrow Store : The Dawn of the Mega-systems
Amazon’s 2012 revenue
was $61bn (€46.2bn,
£40bn) thanks to sales
across 40 product
categories including media,
technology, wine, cars,
fashion, beauty and luxury
Google’s 2012 revenue
exceeded $50bn (€37.9bn,
£32.8bn) across its search,
advertising, YouTube,
Blogger, Android and
email platforms
Google data centre interior, US
Friday, June 7, 2013
6. The Tomorrow Store : The Dawn of the Mega-systems
Apple is now the most
valuable company in history
thanks to its synched-up
hardware and software
Facebook ranked as the top
web destination in the US
in December 2012. The
network made $4.3bn
(€3.3bn, £2.8bn) from
advertising in 2012 across
fashion, luxury, technology,
travel, food and film
Big data tunnel art from Big Data conference, UK
Friday, June 7, 2013
7. The Tomorrow Store : The Dawn of the Mega-systems
Strange days indeed, when
companies selling weightless
products alongside solid ones
now dominate retail as brands
such as HMV, Comet, Borders,
Jessops and Billabong have
learned to their cost.
‘When the mega-systems shift
strategy, it can really affect any
company that relies on them’
Greg Sterling, Sterling
Marketing Intelligence
Data.scan [No 1–9] by Ryoji Ikeda for MU,
the Netherlands
Friday, June 7, 2013
8. The Tomorrow Store : The Dawn of the Mega-systems
Strange days indeed, when
companies selling weightless
products alongside solid ones
now dominate retail as brands
such as HMV, Comet, Borders,
Jessops and Billabong have
learned to their cost.
‘When the mega-systems shift
strategy, it can really affect any
company that relies on them’
Greg Sterling, Sterling
Marketing Intelligence
Data.scan [No 1–9] by Ryoji Ikeda for MU,
the Netherlands
Friday, June 7, 2013
9. The Tomorrow Store : The Dawn of the Mega-systems
Convenience culture
Computing speeds are up
200,000-fold since 1980.
We now buy media in
seconds. Amazon and eBay
offer same-day delivery
Google Now lets shoppers
check local store inventories
in real time
eBay mobile uses software
that enables users to close
a sale within two minutes
Twheel by Fluid Interaction, Finland
Friday, June 7, 2013
10. The Tomorrow Store : The Dawn of the Mega-systems
The gilded cage?
‘Google and Apple did not
focus on the technology but
on the business model.’
Dr David Cleevely, founding director,
the Centre for Science and Policy at
Cambridge University
Their business model takes
the form of ‘gilded cages’
that lock users in by limiting
the transferability of products,
while wrapping them in a social
web that eases their access to
friends, families and statusdriven fanbases
AKT Motorcycle Facebook House ad by Rep/Grey
Friday, June 7, 2013
11. The Tomorrow Store : The Dawn of the Mega-systems
The new Netorati
Mega-systems also benefit
from the network effect.
This is why Twitter can build
500m monthly users and
generate revenues of $350m
(€267.8m, £234.1m) in 2012
in only six years.
Arcadia credits much of its
£33.8m ($51.5m, €39.1m)
profit rise in 2012 to
Topshop’s social media
presence, specifically its
750,000 Facebook fans
A Million Times by Humans Since 1982
Friday, June 7, 2013
12. The Tomorrow Store : The Dawn of the Mega-systems
The Age of Everyware
Connected devices are
gathering and transmitting
data all the time.
By 2020 there will be 50bn
connected devices
Source: Cisco
As information on consumer
behaviour streams in from
connected devices the megasystems – and the brands they
collaborate with – are doing all
they can to mine it
The Lifelogging clip-on camera by Memento takes
two photos per minute, recording the wearer’s life
Friday, June 7, 2013
13. The Tomorrow Store : The Dawn of the Mega-systems
The Age of Everyware
Connected devices are
gathering and transmitting
data all the time.
By 2020 there will be 50bn
connected devices
Source: Cisco
As information on consumer
behaviour streams in from
connected devices the megasystems – and the brands they
collaborate with – are doing all
they can to mine it
The Lifelogging clip-on camera by Memento takes
two photos per minute, recording the wearer’s life
Friday, June 7, 2013
14. The Tomorrow Store : The Dawn of the Mega-systems
The dawn of big data
Mega-systems are best at
making sense of big data.
Once organised, data sets
represent consumer profiles.
Companies use these to
connect with consumers in
a more rounded way and to
resonate with people’s lives.
Facebook Graph Search and
Google Local combine social
networking with search
Small Arms and Ammunition – Imports & Exports
data visualisation by Google Chrome Experiments
Friday, June 7, 2013
15. The Tomorrow Store : The Dawn of the Mega-systems
The dawn of big data
Mega-systems are best at
making sense of big data.
Once organised, data sets
represent consumer profiles.
Companies use these to
connect with consumers in
a more rounded way and to
resonate with people’s lives.
Facebook Graph Search and
Google Local combine social
networking with search
Small Arms and Ammunition – Imports & Exports
data visualisation by Google Chrome Experiments
Friday, June 7, 2013
16. The Tomorrow Store : The Dawn of the Mega-systems
The dawn of big data
Mega-systems are best at
making sense of big data.
Once organised, data sets
represent consumer profiles.
Companies use these to
connect with consumers in
a more rounded way and to
resonate with people’s lives.
Facebook Graph Search and
Google Local combine social
networking with search
Small Arms and Ammunition – Imports & Exports
data visualisation by Google Chrome Experiments
Friday, June 7, 2013
17. The Tomorrow Store : The Dawn of the Mega-systems
The dawn of big data
Mega-systems are best at
making sense of big data.
Once organised, data sets
represent consumer profiles.
Companies use these to
connect with consumers in
a more rounded way and to
resonate with people’s lives.
Facebook Graph Search and
Google Local combine social
networking with search
Small Arms and Ammunition – Imports & Exports
data visualisation by Google Chrome Experiments
Friday, June 7, 2013
18. The Tomorrow Store : The Dawn of the Mega-systems
The dawn of big data
Mega-systems are best at
making sense of big data.
Once organised, data sets
represent consumer profiles.
Companies use these to
connect with consumers in
a more rounded way and to
resonate with people’s lives.
Facebook Graph Search and
Google Local combine social
networking with search
Small Arms and Ammunition – Imports & Exports
data visualisation by Google Chrome Experiments
Friday, June 7, 2013
19. The Tomorrow Store : The Dawn of the Mega-systems
Mega-mall tactics
Against these drivers, and the
push of the mega-systems into
our daily lives, we are noting a
new paradigm in retail, social
commerce and ‘blurredsector’ selling:
Showrooming
Gated retail
Walled rewards
In system-privileges
All are reactions to, or protests
against, the ubiquity of the
mega-systems
Equinix SY3 data centre, Sydney
Friday, June 7, 2013
20. The Tomorrow Store : The Dawn of the Mega-systems
Mega-mall tactics
Against these drivers, and the
push of the mega-systems into
our daily lives, we are noting a
new paradigm in retail, social
commerce and ‘blurredsector’ selling:
Showrooming
Gated retail
Walled rewards
In system-privileges
All are reactions to, or protests
against, the ubiquity of the
mega-systems
Equinix SY3 data centre, Sydney
Friday, June 7, 2013
21. The Tomorrow Store : The Dawn of the Mega-systems
Showrooming
People still like to visit bricksand-mortar (BAM) stores but
now want to search online for
the best deal first. This has led
to the rise of showrooming.
‘People now carry a global
showroom in their pocket.’
Carrie Bienkowski, head of buyer
experience, eBay
The Amazon app lets
consumers compare prices
online while in-store
Homes Up is a Chinese store solely for showrooming
Friday, June 7, 2013
22. The Tomorrow Store : The Dawn of the Mega-systems
Showrooming
People still like to visit bricksand-mortar (BAM) stores but
now want to search online for
the best deal first. This has led
to the rise of showrooming.
‘People now carry a global
showroom in their pocket.’
Carrie Bienkowski, head of buyer
experience, eBay
The Amazon app lets
consumers compare prices
online while in-store
Homes Up is a Chinese store solely for showrooming
Friday, June 7, 2013
23. The Tomorrow Store : The Dawn of the Mega-systems
Showrooming
People still like to visit bricksand-mortar (BAM) stores but
now want to search online for
the best deal first. This has led
to the rise of showrooming.
‘People now carry a global
showroom in their pocket.’
Carrie Bienkowski, head of buyer
experience, eBay
The Amazon app lets
consumers compare prices
online while in-store
Homes Up is a Chinese store solely for showrooming
Friday, June 7, 2013
24. The Tomorrow Store : The Dawn of the Mega-systems
Anti-Amazonians
In protest against Amazon’s
app, BAM stores are fighting
back with targeted antiAmazon tactics.
Best Buy has developed bar
codes that are incompatible
with Amazon’s app
Target and Walmart have
banned sales of Amazon’s
Kindle in their stores
56 Broken Kindle Screens by Sebastian Schmieg
and Silvio Lorusso
Friday, June 7, 2013
25. The Tomorrow Store : The Dawn of the Mega-systems
Gated retail
But not all retailers are against
mega-systems. Some are
using the walled-garden
model to offer membersonly style benefits.
Soldsie enables Facebook
sales using its Comment tool
YSL Beauty and Lacoste
released Facebook-only
limited editions
Mercedes-Benz sold a
limited-edition model of the
Smart car via Sina Weibo
YSL Devoted to Fans #1 cosmetics
Friday, June 7, 2013
26. The Tomorrow Store : The Dawn of the Mega-systems
Walled rewards
The new targeting means
consumers can be given
tailored rewards.
ASOS offered Facebook fans
an exclusive sale that resulted
in a 67% spend increase
Sports network AEG’s AXS
Invite service lets ticket
buyers save seats for friends
Malaysia Airlines’ MHbuddy
app enables passengers to
share itineraries with friends
ASOS Facebook Summer Sale 2012
Friday, June 7, 2013
27. The Tomorrow Store : The Dawn of the Mega-systems
In-system privileges
American Express’s pay-bytweet enables customers to
pay for goods within Twitter
Google Local runs events
that bring social networking
into the real world for Google
Plus members and Google
Hangout offers access to
exclusive events
Google Hangout Live at Topshop Unique
autumn/winter 2013
Friday, June 7, 2013
28. The Tomorrow Store : The Dawn of the Mega-systems
Return of the retailers
Stores are fighting back
against online mega-malls with
free returns, payment booths,
drive-through customer service
centres and local pick-up sites.
Shoprunner works with
retailers to offer price-match,
free shipping and free returns
Analogue brands such as
Polaroid are bringing new
media in-store to extend
their lifespan
The Polaroid Fotobar at CES 2013 lets people
convert digital photos into high-quality prints in-store
Friday, June 7, 2013
29. The Tomorrow Store : The Dawn of the Mega-systems
Return of the retailers
Stores are fighting back
against online mega-malls with
free returns, payment booths,
drive-through customer service
centres and local pick-up sites.
Shoprunner works with
retailers to offer price-match,
free shipping and free returns
Analogue brands such as
Polaroid are bringing new
media in-store to extend
their lifespan
The Polaroid Fotobar at CES 2013 lets people
convert digital photos into high-quality prints in-store
Friday, June 7, 2013
30. The Tomorrow Store : The Dawn of the Mega-systems
Clicks and mortar
Online retailers, including
mega-systems, are realising
how important offline retail is
to the consumer experience.
Net-A-Porter created a popup Lagerfeld boutique and
is launching a print magazine
eBay has started hosting
physical pop-up shops
Google, despite denials, is
planning stand-alone stores
Net-A-Porter pop-up to launch Karl Lagerfeld
collection, New York
Friday, June 7, 2013
31. The Tomorrow Store : The Dawn of the Mega-systems
Clicks and mortar
Online retailers, including
mega-systems, are realising
how important offline retail is
to the consumer experience.
Net-A-Porter created a popup Lagerfeld boutique and
is launching a print magazine
eBay has started hosting
physical pop-up shops
Google, despite denials, is
planning stand-alone stores
Net-A-Porter pop-up to launch Karl Lagerfeld
collection, New York
Friday, June 7, 2013
32. The Tomorrow Store : The Dawn of the Mega-systems
‘Pure play online retailers need
to be flexible and think about
opening physical stores.’
Robert Gregory, global research
director, Planet Retail
Etsy’s first retail space
combined shopping with
convivial experiences
The Etsy retail space in Brooklyn, New York
Friday, June 7, 2013
33. The Tomorrow Store : The Dawn of the Mega-systems
‘Pure play online retailers need
to be flexible and think about
opening physical stores.’
Robert Gregory, global research
director, Planet Retail
Etsy’s first retail space
combined shopping with
convivial experiences
The Etsy retail space in Brooklyn, New York
Friday, June 7, 2013
34. The Tomorrow Store : The Dawn of the Mega-systems
Total retail
Established brands are also
piggy-backing on the megasystems’ multi-channel reach.
Topshop live-streamed its
catwalk show on Google and
leveraged social buzz through
its Be The Buyer app
Topshop’s multi-platform catwalk show with Google
Friday, June 7, 2013
35. These changes have likewise ushered in new behaviours
and payment methods among brands, businesses and
consumers
Google Wallet payment app
Friday, June 7, 2013
36. VR/QR culture
What happens online is changing
the way we shop for things in-store.
Retailer C&A Brazil created a link
between the digital and physical worlds with Facebookconnected coat hangers.
The hangers show how many likes
a garment has had and people in-store
can see how popular items are before
they buy them
C&A Fashion Likes, Brazil
Friday, June 7, 2013
37. Social selling
A microeconomy is springing from
new social platforms.
‘As social media becomes the biggest area
of online footfall it makes sense to fish where the fish are’
Paul Smith, managing director of Techlightenment
Fantasyshopper.com
Friday, June 7, 2013
41. M-banking
The ability to make instant payments
and changes to accounts on smartphones are changing
how we bank.
:
M-banking will attract 115m users in Europe and 86m
users in North America by 2015
Source: Berg Insight
Barclays’ Pingit app enables people to send money using
their mobiles. It has now been extended to the African
market
Pingit app by Barclays
Friday, June 7, 2013
42. M-commerce
The ability to make purchases through mobile phones is
putting the store into
the customer’s pocket.
:
Mobile payment transactions will increase to $600bn
worldwide by 2016,
up from $172bn this year
Source: Gartner
Nearly 300m smartphones, or one in five globally, will be
NFC-enabled by 2014
Source: Juniper Research
Card Case app by Square
Friday, June 7, 2013
43. The world of buying and selling will change dramatically
as a result of these impacts
Glamour Apothecary Wall, New York
Friday, June 7, 2013
45. New retail formats
Cashless payments will become the lynchpin of the
components that make up the stores of tomorrow.
‘We can use digital technology in many ways to enhance
retail. It’s a great opportunity, not a threat’
David Judge, co-founder, creative agency StartJudgeGill
PayTouch System by PayTouch
Friday, June 7, 2013
46. New retail formats
Cashless payments will become the lynchpin of the
components that make up the stores of tomorrow.
‘We can use digital technology in many ways to enhance
retail. It’s a great opportunity, not a threat’
David Judge, co-founder, creative agency StartJudgeGill
PayTouch System by PayTouch
Friday, June 7, 2013
47. Online fashion retailer Net-A-Porter used an augmented
shopping window to merge online and offline.
Visitors to Vogue Fashion’s Night Out in 2011 could use
smartphones and iPads to view information on items in
the window and buy them
Net-A-Porter wall, London
Friday, June 7, 2013
48. Trader nation
Distinctions between retail and
wholesale vendors and buyers will merge,
as smartphones enable people to buy
and sell anywhere.
Design agency Fuseproject has created PayPal Here, a
system for electronic payments company PayPal that lets
small businesses accept real-world card payments
PayPal Here by Fuseproject
Friday, June 7, 2013
53. Generation M
A generation of people will emerge
who have never had, and will never have, access to a
landline phone or fixed-place computer. Their expectations
and attitudes will shape the market in the next 10 years.
‘Apps, payment systems and all content
will be developed foremost for mobile devices that we hold
in our hands’
Amber Case, cyborg anthropologist
Tesco Homeplus, South Korea
Friday, June 7, 2013
54. Co-commerce
Open sourcing means that customers
are the new R&D team. Social media
has turned customers into the new marketers. And now
with Co-commerce customers can be the new retailers.
Nuji is a social shopping network that
lets people curate their own shops online. Users earn
discounts from retail partners when they sell items
Nuji.com
Friday, June 7, 2013
55. Co-commerce
Open sourcing means that customers
are the new R&D team. Social media
has turned customers into the new marketers. And now
with Co-commerce customers can be the new retailers.
Nuji is a social shopping network that
lets people curate their own shops online. Users earn
discounts from retail partners when they sell items
Nuji.com
Friday, June 7, 2013
56. Co-commerce
Open sourcing means that customers
are the new R&D team. Social media
has turned customers into the new marketers. And now
with Co-commerce customers can be the new retailers.
Nuji is a social shopping network that
lets people curate their own shops online. Users earn
discounts from retail partners when they sell items
Nuji.com
Friday, June 7, 2013
57. These practices will usher in a new ecosystem of buying
and selling
Creative Factory customisation platform by Spies & Assassins for Puma
Friday, June 7, 2013
61. Face to place
Frictionless payments will evolve from mobile wallets to
technologies that recognise you as you walk into a store.
The Facedeals system recognises people
as they enter a store. It then offers them deals specific to
them
Facedeals facial recognition system by RedPepper, US
Friday, June 7, 2013
62. The Tomorrow Store : The Dawn of the Mega-systems
Phy-gital mega-systems
Despite retailers’ current
backlash against the megasystems, the latter will own
much of the infrastructure
of connected commerce as
it develops.
Total retail, as we call this, will
be synaesthetic and immersive,
and phy-gital shopping will
become seamless under
the mega-systems
Google office interiors, Moscow and Tel Aviv
Friday, June 7, 2013
63. The Tomorrow Store : The Dawn of the Mega-systems
Phy-gital mega-systems
Despite retailers’ current
backlash against the megasystems, the latter will own
much of the infrastructure
of connected commerce as
it develops.
Total retail, as we call this, will
be synaesthetic and immersive,
and phy-gital shopping will
become seamless under
the mega-systems
Google office interiors, Moscow and Tel Aviv
Friday, June 7, 2013
64. The Tomorrow Store : The Dawn of the Mega-systems
Branded lives
Through the Internet of Things,
mega-systems will further
penetrate our lives.
As home appliances, cars and
clothes become connected,
our surroundings will belong to
one or another walled garden.
We will live entirely through
tools synchronised with our
chosen eco-system enabling
us – and the mega-systems
that touch us – to understand
and exploit all deep data
Google and BERG’s connected products are the
forerunners to the Internet of Things
Friday, June 7, 2013
65. The Tomorrow Store : The Dawn of the Mega-systems
Branded lives
Through the Internet of Things,
mega-systems will further
penetrate our lives.
As home appliances, cars and
clothes become connected,
our surroundings will belong to
one or another walled garden.
We will live entirely through
tools synchronised with our
chosen eco-system enabling
us – and the mega-systems
that touch us – to understand
and exploit all deep data
Google and BERG’s connected products are the
forerunners to the Internet of Things
Friday, June 7, 2013
66. The Tomorrow Store : The Dawn of the Mega-systems
Predictive retail
Retailers will use data profiles
to know customers’ tastes
so closely that they will send
them products directly.
Payment will be taken
automatically via presynchronised accounts.
Deliveries will be timed to
fit each customer’s calendar,
accessible online via the omnisynchronised mega-systems
Smithfield Case uses individual preferences to
compile personalised fashion packages for men
in their 30s and 40s according to their lifestyle
Friday, June 7, 2013
67. The Tomorrow Store : The Dawn of the Mega-systems
Align your brand with the values and style of the mega-systems
Introduce limited editions that take advantage of walled gardens
Piggy-back onto the mega-systems to offer tailored rewards
Use dynamic and streamlined visualisation styles to demystify data
Bring the digital into physical retail outlets with live streaming and location-responsive apps
Integrate the mega-system aesthetic into your graphics and retail design
Consider creating apps that side-step the mega-systems
Design your products to connect with the mega-systems through the Internet of Things
Understand the smartphone as a mobile wallet, tracker and micro-retailer
Friday, June 7, 2013