The document discusses expanding a business into new territories like the US market. It warns that the US is an expensive market but provides tips for startups such as doing PR locally which is cheap, keeping customers by localizing efforts, having a physical presence on the ground, and providing discounts to attract customers with a promotional code.

1. NEW TERRITORIES
September 2013
@mattycurry from @lovehoney

2. WARNING!
(but not too rude for 11:15am on a Wednesday)

12. THE US
IS EXPENSIVE!

21. • Do stuff a start up would do
• You want more than orders
•
•
If you get customers – KEEP
THEM
Localise your PR – it’s cheap
• Have feet on the ground
• www.lovehoney.co.uk/offers/
• CODE: FUTURES