1) Editorial design involves diagramming and composing publications like books, magazines, newspapers, and commercial supplements. It requires balancing text, images, typography, and other elements.
2) Understanding the target audience and competition is important for determining layout and content. Publications come in different formats and styles depending on their purpose and readership.
3) Maquetación refers to composing the page layout through a grid system to achieve aesthetic balance across elements and ensure legibility. The base grid guides placement of graphic elements.