Life on the Web: The Web as a Social Place   For Ex Libris Association  (November 5 2007) Gwen Harris
Students Today A Vision of Students Today . Created by Michael Wesch, Digital Ethnography, Kansas State University “ a short video summarizing some of the most important characteristics of students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime. “ http:// www.youtube.com/watch?v =dGCJ46vyR9o
 
Five digital natives
My Small Survey 5 2 1 3 4 2 40% Write a Blog 100% Shop 20% Play Online Games 60% Get Music / Podcasts 80% Watch Video 40% Facebook
Agenda Internet – Stage 2 well under way especially for digital natives. Social networking - Facebook Twittering Virtual worlds Social media – videos and photos Reading news and blogs – sharing opinion
OCLC Report 2007  International study on online social spaces, including social networking attitudes and habits of both end users and librarians.
Being Social Searching for information, banking/investing, purchasing items, e-mailing and instant messaging are now standard online activities conducted by more than half of the total general public surveyed.  Life online is moving beyond browsing and searching to interacting, creating, collaborating and community.
Canadian Usage of Web
Social Networking The practice of using a social network to establish and enhance relationships based on some common ground—shared interests, related skills, or a common geographic location—is as old as human societies, but social networking has flourished due to the ease of connecting on the Web.
PEW: Social Networking and Teens 55% of online teens (12 – 17) use a social networking site. Especially girls – reinforce friendships Boys make new friends and do some flirting Stay in touch with friends, make plans,  85% use MySpace, and 7% Facebook 50% visit at least once a day
Communicating Post to a friend’s page or wall – open communication Send private message (ie email) Post comments to friend’s blog or photos Send bulletin or group message Wink, poke, give e-props or e-gifts (less used)
Facebook Tour
Facebook  TD Bank has a Facebook page – Money Lounge Ryerson and University of Alberta libraries let students search the library catalog thru Facebook Ernst & Young - recruiting Politicians – all the national political party leaders in Canada
Social Networking Growing MySpace has 114 million members Facebook has 50 million. 250,000 register every day. Over 40% of Facebook members are over 25 years old. Over 35 fastest growing. Facebook is available on Blackberry Datamonitor projects 230 million active SN members by end of 2007
Older Demographic Eons.com , a sort of MySpace for grown-ups. Eons is full of ads chasing boomer purchasing power. Online groups include investing, bookaholics, boomer music, and one geared for the single boomer called simply, "Hot Tub." Another site,  boomergirl.com  and made for "Boomer Babes," offers advice for elder care, financial planning, and girlfriend getaways.
Appeal Less for older people to do: “Students define themselves through membership in many social networks in the real and virtual worlds, including classroom, dorms, extracurricular activities and hobbies. “There are fewer of those for adults,” Ms. Ellison said, who “will not be as interested in sharing their love of R.E.M.” “
But Some Get Value Family Friends Groups – hobbies, church, community, volunteer Games - scrabble
Twitter - microblogging
Twitter PatrickD Patrick Danowski  http://twitter.com/PatrickD Also http://plazes.com/users/27401
 
 
Microbloggers More often male, younger and more affluent than average.  Six percent of online US adults use Twitter at least monthly or more frequently.  Twitter users are, on average, 78% male and 31 years old, and they draw an annual income of $78,000.  Heavily into social computing
Virtual Worlds A  virtual world  is a  computer -based  simulated environment  intended for its users to inhabit and interact via  avatars . This habitation usually is represented in the form of two or three-dimensional graphical representations of humanoids (or other graphical or text-based avatars).  [Source: Wikipedia]
Second Life - FLickr
Introduction to Second Life Second Life Introduction – explanation for people in the business world not yet familiar with virtual worlds or Second Life. http://www.youtube.com/watch?v=b72CvvMuD6Q   [4.13 min]
Second Life 3D multi-user online digital world Avatars Buildings Commerce - money Info Island - libraries  Schools, universities Underworld and vandalism
Second Life Figures Members: 1.3 million over 15 years old (March 2007) 16% 207,000 USA 16% 209,000 Germany 61% 777,000 Europe
 
Infoisland
Virtual Hangouts Barbie Girls, Gaia, Neo-pets Pre-teens Red Light Center “ Adult” Active World, Second Life General – 3D CyWorld, Habbo Hotel Teenagers Club Penquin, Webkinz Children
Future for Virtual Worlds Gartner Group: Over 80% of Internet users will use an avatar to interact with the web by 2012. Forbes: 80% of users will participate in a virtual world by 2011  IBM proposes  universal avatar
Social Media Video – YouTube, Yahoo Video Photos – Flickr, Picasa (Google) Maps – combine with video and photos
Online Video 57% of US Internet users have watched videos online and most share what they find. 65,000 new videos are uploaded everyday 50% of viewers are outside the US
Online Consumption of Video
Viewing Online Video – Why? “ So, what prompts my nephews, niece, colleagues, and me to go to MySpace and YouTube to view grainy, unprofessional, uploaded videos and audios recorded on camera phones and camcorders versus searching the music label or movie studio Web sites for the originals? The answer lies in the ease and convenience of MySpace and YouTube. “
What do people watch?
Viewers are not alone 57% of online video viewers have watched with other people – mainly friends. Young adults are the most social online video viewers; three out of four video consumers (73%) ages 18-29 say they have watched with others.
Examples of Videos StonewallStudios   Vistorys Bird Lovers only Rescue A Day In The Life Of An MC Escher Drawing (Short Film)   Technology, Entertainment, Design --  TED – Ideas worth spreading   Les  T ệ tes   à  Claques  (Canada’s top francophone destination on the web)
Photos “Thanks to cheap and easy-to-use recording devices — digital cameras, camcorders, camera phones — today's kids are the most documented  generation  ever, as parents, relatives and friends capture forever the first, second and hundredth smile.”
Online photo sharing Social networking: MySpace, Facebook Photo sites: Flickr, Picasa Web, Snapfish, others. Tag the photos. Maps with photos (mashups):  Panoramio
TO Mapster – a mashup
Reading News and Blogs You don’t just read. You vote. You email. You share, save, post and tag. You comment You comment on other people’s comments.
At Digg
Globe and Mail
Toronto Star
Find Me My website –  Websearchguide.ca My blog about web searching –  Internet News
This Presentation www.websearchguide.ca/ exlibris/exlibris.htm Best viewed in Internet Explorer browser

Life on the Web: The Web as a Social Place

  • 1.
    Life on theWeb: The Web as a Social Place For Ex Libris Association (November 5 2007) Gwen Harris
  • 2.
    Students Today AVision of Students Today . Created by Michael Wesch, Digital Ethnography, Kansas State University “ a short video summarizing some of the most important characteristics of students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime. “ http:// www.youtube.com/watch?v =dGCJ46vyR9o
  • 3.
  • 4.
  • 5.
    My Small Survey5 2 1 3 4 2 40% Write a Blog 100% Shop 20% Play Online Games 60% Get Music / Podcasts 80% Watch Video 40% Facebook
  • 6.
    Agenda Internet –Stage 2 well under way especially for digital natives. Social networking - Facebook Twittering Virtual worlds Social media – videos and photos Reading news and blogs – sharing opinion
  • 7.
    OCLC Report 2007 International study on online social spaces, including social networking attitudes and habits of both end users and librarians.
  • 8.
    Being Social Searchingfor information, banking/investing, purchasing items, e-mailing and instant messaging are now standard online activities conducted by more than half of the total general public surveyed. Life online is moving beyond browsing and searching to interacting, creating, collaborating and community.
  • 9.
  • 10.
    Social Networking Thepractice of using a social network to establish and enhance relationships based on some common ground—shared interests, related skills, or a common geographic location—is as old as human societies, but social networking has flourished due to the ease of connecting on the Web.
  • 11.
    PEW: Social Networkingand Teens 55% of online teens (12 – 17) use a social networking site. Especially girls – reinforce friendships Boys make new friends and do some flirting Stay in touch with friends, make plans, 85% use MySpace, and 7% Facebook 50% visit at least once a day
  • 12.
    Communicating Post toa friend’s page or wall – open communication Send private message (ie email) Post comments to friend’s blog or photos Send bulletin or group message Wink, poke, give e-props or e-gifts (less used)
  • 13.
  • 14.
    Facebook TDBank has a Facebook page – Money Lounge Ryerson and University of Alberta libraries let students search the library catalog thru Facebook Ernst & Young - recruiting Politicians – all the national political party leaders in Canada
  • 15.
    Social Networking GrowingMySpace has 114 million members Facebook has 50 million. 250,000 register every day. Over 40% of Facebook members are over 25 years old. Over 35 fastest growing. Facebook is available on Blackberry Datamonitor projects 230 million active SN members by end of 2007
  • 16.
    Older Demographic Eons.com, a sort of MySpace for grown-ups. Eons is full of ads chasing boomer purchasing power. Online groups include investing, bookaholics, boomer music, and one geared for the single boomer called simply, "Hot Tub." Another site, boomergirl.com and made for "Boomer Babes," offers advice for elder care, financial planning, and girlfriend getaways.
  • 17.
    Appeal Less forolder people to do: “Students define themselves through membership in many social networks in the real and virtual worlds, including classroom, dorms, extracurricular activities and hobbies. “There are fewer of those for adults,” Ms. Ellison said, who “will not be as interested in sharing their love of R.E.M.” “
  • 18.
    But Some GetValue Family Friends Groups – hobbies, church, community, volunteer Games - scrabble
  • 19.
  • 20.
    Twitter PatrickD PatrickDanowski http://twitter.com/PatrickD Also http://plazes.com/users/27401
  • 21.
  • 22.
  • 23.
    Microbloggers More oftenmale, younger and more affluent than average. Six percent of online US adults use Twitter at least monthly or more frequently. Twitter users are, on average, 78% male and 31 years old, and they draw an annual income of $78,000. Heavily into social computing
  • 24.
    Virtual Worlds A virtual world is a computer -based simulated environment intended for its users to inhabit and interact via avatars . This habitation usually is represented in the form of two or three-dimensional graphical representations of humanoids (or other graphical or text-based avatars). [Source: Wikipedia]
  • 25.
  • 26.
    Introduction to SecondLife Second Life Introduction – explanation for people in the business world not yet familiar with virtual worlds or Second Life. http://www.youtube.com/watch?v=b72CvvMuD6Q [4.13 min]
  • 27.
    Second Life 3Dmulti-user online digital world Avatars Buildings Commerce - money Info Island - libraries Schools, universities Underworld and vandalism
  • 28.
    Second Life FiguresMembers: 1.3 million over 15 years old (March 2007) 16% 207,000 USA 16% 209,000 Germany 61% 777,000 Europe
  • 29.
  • 30.
  • 31.
    Virtual Hangouts BarbieGirls, Gaia, Neo-pets Pre-teens Red Light Center “ Adult” Active World, Second Life General – 3D CyWorld, Habbo Hotel Teenagers Club Penquin, Webkinz Children
  • 32.
    Future for VirtualWorlds Gartner Group: Over 80% of Internet users will use an avatar to interact with the web by 2012. Forbes: 80% of users will participate in a virtual world by 2011 IBM proposes universal avatar
  • 33.
    Social Media Video– YouTube, Yahoo Video Photos – Flickr, Picasa (Google) Maps – combine with video and photos
  • 34.
    Online Video 57%of US Internet users have watched videos online and most share what they find. 65,000 new videos are uploaded everyday 50% of viewers are outside the US
  • 35.
  • 36.
    Viewing Online Video– Why? “ So, what prompts my nephews, niece, colleagues, and me to go to MySpace and YouTube to view grainy, unprofessional, uploaded videos and audios recorded on camera phones and camcorders versus searching the music label or movie studio Web sites for the originals? The answer lies in the ease and convenience of MySpace and YouTube. “
  • 37.
  • 38.
    Viewers are notalone 57% of online video viewers have watched with other people – mainly friends. Young adults are the most social online video viewers; three out of four video consumers (73%) ages 18-29 say they have watched with others.
  • 39.
    Examples of VideosStonewallStudios Vistorys Bird Lovers only Rescue A Day In The Life Of An MC Escher Drawing (Short Film) Technology, Entertainment, Design -- TED – Ideas worth spreading Les T ệ tes à Claques (Canada’s top francophone destination on the web)
  • 40.
    Photos “Thanks tocheap and easy-to-use recording devices — digital cameras, camcorders, camera phones — today's kids are the most documented generation ever, as parents, relatives and friends capture forever the first, second and hundredth smile.”
  • 41.
    Online photo sharingSocial networking: MySpace, Facebook Photo sites: Flickr, Picasa Web, Snapfish, others. Tag the photos. Maps with photos (mashups): Panoramio
  • 42.
  • 43.
    Reading News andBlogs You don’t just read. You vote. You email. You share, save, post and tag. You comment You comment on other people’s comments.
  • 44.
  • 45.
  • 46.
  • 47.
    Find Me Mywebsite – Websearchguide.ca My blog about web searching – Internet News
  • 48.
    This Presentation www.websearchguide.ca/exlibris/exlibris.htm Best viewed in Internet Explorer browser