The document describes a presentation by Team Vini Vidi Vici from XLRI Jamshedpur for a case study contest. The presentation covers Scape, a proposed location-based social networking platform. Scape would allow users to check-in to locations, view friends' locations, earn virtual currency, and access additional features. The presentation outlines Scape's business model, product offerings, phases of rollout, and viral marketing strategies. It also describes how Scape could generate revenue.
Marketing Mobile Applications - MMA Webinar - iCrossingiCrossing
iCrossing's Mobile VP, Rachel Pasqua, guided attendees through the phases of the mobile app lifecycle including the essential pre-launch content planning and development phases and the essential post-launch combination of Bought, Earned and Owned media that ensures optimal app store search visibility and downloads. The webinar was held on December 1, 2011 in partnership with the Mobile Marketing Association (MMA).
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
Marketing Mobile Applications - MMA Webinar - iCrossingiCrossing
iCrossing's Mobile VP, Rachel Pasqua, guided attendees through the phases of the mobile app lifecycle including the essential pre-launch content planning and development phases and the essential post-launch combination of Bought, Earned and Owned media that ensures optimal app store search visibility and downloads. The webinar was held on December 1, 2011 in partnership with the Mobile Marketing Association (MMA).
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
This report helps analyze and disseminate information on global emerging cities. The report focuses on the demand and supply of talent both lateral and inexperienced/ freshers, availability of cost-effective infrastructure and other factors that make it a feasible and attractive option for organizations looking to expand and grow in this region and remain competitive.
The objective of this research is to conduct in-depth talent pool and location analysis of respected emerging city across identified technology functions which can provide a detailed view of this emerging location and opportunities for growth.
Regional context study for Raipur, studying the climate, location attributes, geological attributes, hydro-geological attributes etc for formation of housing strategies and options.
Ppt on Bhilai talking about its location, social image, SWOT analysis, population density trend and growth of town.
Hope it helps,
Do write your suggestions
the major theories of industrial location were developed by the economists. some of them which we consider pioneering and useful in understanding the locational behaviour of firm are explained here.
Two major theories namely :(1) Weber's Theory. (2) The market area theory of Tord Palander.
This is a template that MBA or undergraduate business students can use for case study presentations for class or case competitions. It's bare bones, meant to explain the flow of information and suggest some frameworks to use to discuss the problem in a case.
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
HighBlood is a swipe-dating app with the option to verify your income, education and profession through image capture of certified documents such as tax returns.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
This report helps analyze and disseminate information on global emerging cities. The report focuses on the demand and supply of talent both lateral and inexperienced/ freshers, availability of cost-effective infrastructure and other factors that make it a feasible and attractive option for organizations looking to expand and grow in this region and remain competitive.
The objective of this research is to conduct in-depth talent pool and location analysis of respected emerging city across identified technology functions which can provide a detailed view of this emerging location and opportunities for growth.
Regional context study for Raipur, studying the climate, location attributes, geological attributes, hydro-geological attributes etc for formation of housing strategies and options.
Ppt on Bhilai talking about its location, social image, SWOT analysis, population density trend and growth of town.
Hope it helps,
Do write your suggestions
the major theories of industrial location were developed by the economists. some of them which we consider pioneering and useful in understanding the locational behaviour of firm are explained here.
Two major theories namely :(1) Weber's Theory. (2) The market area theory of Tord Palander.
This is a template that MBA or undergraduate business students can use for case study presentations for class or case competitions. It's bare bones, meant to explain the flow of information and suggest some frameworks to use to discuss the problem in a case.
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
2 Digital Media Achievements at HCL
7 Digital Trends
12 Common Digital Media Ailments
What makes a successful digital strategy
Lets look at some successful examples
HighBlood is a swipe-dating app with the option to verify your income, education and profession through image capture of certified documents such as tax returns.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
Learn how to leverage location-based marketing effectively from Shoutlet's 2012 webinar on location-based marketing. We cover:
- What information and social data can be reaped from check-ins
- How marketers can convert this data into sales
- Tips to encourage users to check-in
- The future of location-based marketing
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
In the fast-paced and ever-evolving landscape of the digital era, opportunities for generating endless internet profits abound. The internet has transformed the way we live, work, and do business, opening up new avenues for entrepreneurs and businesses to thrive. This article explores the strategies, tools, and mindset required to tap into the vast potential of the online world and achieve sustained financial success.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Directi Case Study Contest 2010- XLRI ViniVidiVici
1. Team Name : Vini Vidi Vici
XLRI, Jamshedpur
Neha Gupta
Rishabh Chindalia
Sandeep Singh
Vikram Singh Rathore
Case Study Contest
2. PPT Flow
Slide 2 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
3. Social Networking Sites
Slide 3 Team Vini Vidi Vici, XLRI Jamshedpur
Why Social Networking?
Swap ideas
Post comments/updates
Participate in activities/events
Chit chat
Breaking news
Schedule a date
Follow election results
Serious research
4. Social Networking Sites – India Perspective
Slide 4 Team Vini Vidi Vici, XLRI Jamshedpur
There has been tremendous growth of social networking sites in India
Few of the factors that are contributing to this growth are –
Rise of per capita income
Youth bulge (large chunk of the population lies between 18 – 23 years age bracket)
Rise of mobile phones usage
5. Location Based Social Networking (LBSN)
Slide 5 Team Vini Vidi Vici, XLRI Jamshedpur
If the connection to the home is the
‘last mile’, location based services are
the ‘final inch’
Allow users to ‘check-in’ through a
smart phone application
Visitors earns points & rewards like a
discount
Users provide reviews and tips
Users learn about the spots popular in
their social circle
Learn what co-workers/friends are
doing
6. What are they ?
Slide 6 Team Vini Vidi Vici, XLRI Jamshedpur
7. What’s in it for you ?
Slide 7 Team Vini Vidi Vici, XLRI Jamshedpur
With GPS capability, target consumers
with a higher degree of receptivity with
mobile advertising.
Coupons and special deals can be better
positioned to consumers.
Rather than segmenting by
demographics, behavioural
segmentation allows for the right
message to get to the right consumers
on a real-time basis.
Build word-of-mouth and brand
advocacy by allowing users to post
reviews, comments and testimonials
while interacting with the product at any
given moment.
ABI Research Report states that -
Location Based Social Networking to generate
$3.3 billion by 2013
Most of the networks make money from
licensing and revenue sharing with network
providers or handset manufacturers
8. How do they do it ?
Slide 8 Team Vini Vidi Vici, XLRI Jamshedpur
Foursquare
Mobile website & iPhone, Blackberry, Android and
Symbian application
Plazes
Partnership with Nokia after Blackberry & iPhone
Gypsii
Deals with Garmin & Samsung
Loopt
Partnership with various US mobile carriers
City Sense
Actual mobile application available only on Blackberry
MobiLuck
Symbian & Windows mobile Smart phone users
9. How would you grow in India ?
Slide 9 Team Vini Vidi Vici, XLRI Jamshedpur
Smart Smartphones
The rise of smartphones that allow Internet access, and participation in social networking sites, grew
significantly in recent years
Mobile Internet Users
BCG Report 2010 states that India will reach 237 million mobile internet users by 2015
Social Networking Sites
There has been tremendous growth of social networking sites in India
10. PPT Flow
Slide 10 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
11. Target Segments
Slide 11 Team Vini Vidi Vici, XLRI Jamshedpur
THE IMPULSIVES
Age Group : 15 – 18 years (School Goers)
Interest : Gaming
Schwartz Values : Achievement, Stimulation, Personification
McClelland Needs : Need for Affiliation
THE SELF-INDULGENTS
Age Group : 18 – 23 years (College Goers)
Interest : Friendship, Dating, Connectedness
Schwartz Values : Hedonism, Self-Direction
McClelland Needs : Need for Affiliation and Power
With decreasing fertility rate in India, Influence of teenagers in family
decision making is increasing. Their pockets are getting deeper too.
Social networking sites like Facebook is primarily used by
College students, need for connectivity is highest. Their
receptiveness for innovative platforms is high too.
12. Target Segments
THE SOCIABLES
Age Group : 20 – 30 years (Deal Seekers)
Interest : Knowledge, Sharing, High Social Involvement,
Frequent Shopping, Leisure Travelling
Schwartz Values : Social Recognition, Convenience
McClelland Needs : Need for Power
THE DEPENDABLES
Age Group : 25 – 40 years (Office Goers)
Interest : Time Management, Business Travellers
Schwartz Values : Security, Social Recognition
McClelland Needs : Need for Affiliation and Power
With the rise in double income family in Indian Urban
populace, the spending power of this segment is very high
This segment has the customers whose rapid naturalisation with our
Location Based Social Network (LSBN) would promote our B2B
money making business. They are stable and long terms members too.
Slide 12 Team Vini Vidi Vici, XLRI Jamshedpur
13. PPT Flow
Slide 13 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
14. Directi LBSN – Scape
Slide 14 Team Vini Vidi Vici, XLRI Jamshedpur
Scape
An escape
A feeling of freedom
Our services stands for
being free but connected
Symbol stands for being affixed while on move
15. PPT Flow
Slide 15 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
16. Scape Business Model
Slide 16 Team Vini Vidi Vici, XLRI Jamshedpur
Scape
Scape is a LBSN website & mobile application software & requires the facility of GPS &
internet on the smartphones
Inbuilt feature for the new compatible handsets to be manufactured
Freely downloadable for the existing compatible handsets
Phase 1 - Launch
Application developed only for Symbian OS run mobile handsets: Nokia, LG, Samsung,
Sony Ericsson
Revenue sharing model with the above handset manufacturers
Phase 2 - Expand
Application later developed for other platforms: iPhone, Android and Blackberry
Revenue sharing model with the above handset manufacturers
17. PPT Flow
Slide 17 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
18. Dashboard
• User Front end Page
• All functionalities and
Application to be
accessed through this.
Community Page
• It is a user/business
created scape page for a
particular place, ex
Restaurants, Shops etc.
• Can be accessed by users
and businesses through
Dashboard and Business
Board respectively
Business Board
• This is a front end for
business.
• They can provide
input to relevant
community page(s)
and can avail other
paid services.
Slide 18 Team Vini Vidi Vici, XLRI Jamshedpur
Scape
Scape – User Interfaces Types
19. Scapes – Scape’s Virtual Money
Slide 19 Team Vini Vidi Vici, XLRI Jamshedpur
Scapes is the virtual Currency on Scape Network
Users could earn it through different means like creating and joining Community pages,
traffic feeds and reviews
Users also earn Scapes through a Scape Earning Program: ‘Checking-in’ the locations and
updating his status for the same
Certain threshold number of scapes leads to consumers enjoying rewards and discounts
Scape
20. S c a p e
The Taj Mahal Hotel, Mumbai
Try the new Wasabi at the Sushi
Bar.. Happy Hours from 3pm –
6pm… Avail now!!
Order for Cheese Corn Roll at
Masala Kraft (not in menu) ..
Taj Mahal
Neha
Reviews 61 FriendsPhotos
Follow
Scribble …
Community Page
User created scape page for a particular place
such as Restaurants, Hotels etc.
Scape users can become member of a community
page by subscribing to it and earn Scapes (virtual
money)
The board is collection of scribbles by community
members
61 friends indicate that 61 of your friends have
subscribed to this page
Members can write reviews about the place which
make them eligible for more Scapes (virtual money)
Members can also upload photos and videos on the
community page
By going to users can find out whether they can
earn Scapes by visiting and pin-up(ing) there location
at these places
Board
Slide 20 Team Vini Vidi Vici, XLRI Jamshedpur
21. S c a p e
Fab India, Greater Kailash – I, Delhi
Analytics
Community
Page Update
Onsite
Users
Scape day on 10/10/10 (10th
Oct, 2010).
Click Here for more details
Scape launches SMS services for
onsite users with Airtel.
Click Here for more details
Scape
Scape
Business Board
Deals – These are the B2B offers from Scape
Free Services
Community Page (CP) Update – Businesses have
an option to go to their CP where they can scribble
latest offers for consumers, connect with CP
subscriber, update photos and videos on CP too.
Paid Services for businesses
Scapes (virtual money) Status - If business
provide certain Scapes to users when they visit their
premises and pinup their location then through this
tab businesses can check the current Scape balance of
all users
Onsite Users - Through this feature Scape will get a
list of all the subscriber of its CP who are close to its
location. Then it can initiate a one to one
communication with them (scape - messaging)
Analytics - This feature will supply market analytics
data (demographics, visit frequency etc.) of all
subscribers
Deals
Slide 21 Team Vini Vidi Vici, XLRI Jamshedpur
22. S c a p e
Neha Gupta
@ Marine Drive, Mumbai
Cool Breeze and a walk with
friends.. Awesome..
@ Gucci, Connaught Place
Ooooohhh… Great Collection..
Itinerary
Sandeep
Pin Ups
Paridhi
Treks
FriendsHotSpots
Dashboard
Itinerary
Will have user and their friends updates on the
network
Tabs
Pinups – register your current location and
share it with your friends
Hotspots – best places to be
Friends – enlist your friends closest to you
Treks – Photo log of you latest explorations
Details of each functionality are covered later
Slide 22 Team Vini Vidi Vici, XLRI Jamshedpur
23. S c a p e
Pin Up
Pin UpTreks
FriendsItinerary
Neha Gupta
Dashboard – Product Offerings
Pin Up
This would be one of the basic feature of Scape.
When ever you are at some location and you feel to tell
your friends about that or earn some Scapes money you
need to Pin Up yourself to that location
It will also prompt you to update your Twitter, Facebook
account, Myspace etc. accounts
Slide 23 Team Vini Vidi Vici, XLRI Jamshedpur
Your Current Location – East of Kailash, Delhi
Pin Up
Follow Up
Auto Detected
Current Location
24. S c a p e
Hotspots
Levis , Phase – II, Def Col
Pin UpsTreks
FriendsItinerary
Benetton, Def Col
Nizam’s , Arjun Marg, Def
Col
Mc Donalds, Lajpat Nagar
Stone (Lounge and Bar),
Lajpat Nagar - II
Neha Gupta
Dashboard – Product Offerings
Hotspots
Tells about all the places (Restaurants, clubs, shops etc.)
situated nearby
The display shall entail the users that have liked the
community page of that place
Link to community page (displayed by blue arrow on the
screen)
Slide 24 Team Vini Vidi Vici, XLRI Jamshedpur
25. S c a p e
Friends
Paridhi Bhuwania, Mochas
Pin UpsTreks
FriendsItinerary
Rosy Oberoi, Mc Donalds
Rishabh Chindalia, Nizam’s
Vikram Singh Rathore, Stone
Sandeep Singh, Levis
Neha Gupta
Dashboard – Product Offerings
Friends
Enlists all the friends who are closest (register) to your
current location
The order of display is based on recency of the pinup by
your friend
Leave a message on your friend’s dashboard or can send
them an offer to chat
Slide 25 Team Vini Vidi Vici, XLRI Jamshedpur
26. Treks
Photo log - Take pictures and upload to your
photo log
Travel Challenge - Design your own travel
challenge for your friends
Pin-up your self to few places and upload
pictures of those places
Create travel challenges with the set of
pictures of places which the users visited in
his last trip (intra/Inter city) and had
pinned up
The travel challenge would be posted on
your friends’ Itinerary
Earn Scapes (virtual money) for designing
trek challenges and completing challenges
made by his friends
Virtual Money have been covered in detail later
Dashboard – Product Offerings
WTC, Mumbai Gateway of IndiaMarine Drive
Photo Log
Sandeep
Singh
Travel Challenge
Treks
Slide 26 Team Vini Vidi Vici, XLRI Jamshedpur
27. Neighborhood Search
This is modification of Google search
For example, if a user enter
“restaurants” in the search bar, the
search results will display relevant
restaurants based on the proximity to
current location of the user. The
current location will also be shown in
the results.
Dashboard – Product Offerings
Sandeep
Singh
Neighborhood Search
Auto Detected
Current Location
Le
Cafe
Star Grand
Villa
Storm
Restro Bar
Yo! China
Restaurants
Results
Slide 27 Team Vini Vidi Vici, XLRI Jamshedpur
28. Hitch – Dating Service
It is an application for friendship/dating
someone you don’t know
Share profiles with this application
When you are in places like concerts/
stadiums/discotheques and you switch on
this application, software will match your
profile with that of the other users of this
application who are closest to you and
have logged into the application at that
moment
You will see name and dashboard links of
your match
Message/chat to decide meeting location
etc.
Dashboard – Product Offerings
Slide 28 Team Vini Vidi Vici, XLRI Jamshedpur
Step 1 – Update your location
Step 2 – See who is nearby
Step 3 – Meet Up !
29. S c a p e
Neha Gupta
Really Bad Traffic!!!!! Avoid the
route.. Speed 10kmph!!
Traffic Feeds
Neha
Pin UpsTreks
FriendsHotSpots
Dashboard – Product Offerings
Slide 29 Team Vini Vidi Vici, XLRI Jamshedpur
Traffic Feeds
If you are on the road and you log on to this application,
you can upload traffic feeds
Other users who close to that area and using this
application would be able to see your traffic feed
Once people liked your update, you will earn Scapes
This would help them to take an alternative route in case
of heavy traffic congestion.
Your Current Location – Defence Colony, Delhi
@From – Divya Marg @To – Moolchand
2 Users Liked your update
Congratulations, 50 Scapes Earned !!
Heavy Traffic!!
Update on Scape
Your Friends after seeing
the traffic feed, will
choose different route
30. Social Animal
Indicate that you will attend a proposed get-
together, or suggest a venue for a proposed get-
together etc.
Your plan will get added to application database
The system will connect you with friends-of-
friends who have also expressed an interest in
attending similar get-togethers
Once a group of friends-of-friends have decided
to attend a get together, they might get a surprise
group deal offer from the venue
Dashboard – Product Offerings
Slide 30 Team Vini Vidi Vici, XLRI Jamshedpur
31. PPT Flow
Slide 31 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
32. Scape – Phases Rollout
Slide 32 Team Vini Vidi Vici, XLRI Jamshedpur
Phase 0
(Prelaunch)
Phase 1
Phase 2
PREPARE
Value Creation
Content Building
Partnerships
Buzz Marketing
LAUNCH
Gamification
Loyalty program
Increase visibility
Identify avenues
to Monetize
Direct Marketing
EXPAND
Expand to more
cities
Collaborate with
businesses
Build Brand
Loyalty
Enrich database
33. Phase 0 – Value Creation
Slide 33 Team Vini Vidi Vici, XLRI Jamshedpur
Content
The 1:9:90 rule says that 90% of all users are
consumers, 9% of all users are curators and only
1% of the users are creators
Collaboration
Idea that social media facilitates the aggregation
of small individual actions into meaningful
collective results
Community
Idea that social media facilitates sustained
collaboration around a shared idea, over time and
often across space
Cumulative Value
Idea that the social web enables us to not only
aggregate individual actions, but also run
sophisticated algorithms on them and extract
meaning from them
34. Phase 0 – Content Building
Slide 34 Team Vini Vidi Vici, XLRI Jamshedpur
Seeding Social Network (Content Building)
We would make community pages of many famous places
of target cities
We would also Build content for Community Pages, Traffic
feeds, Hotspots, Social Animal(upcoming events) etc.
Partnership
We would use free sources like Wikipedia to add relevant
information on Community Page
Partner with online repositories and information
websites
Examples
Indiatimes.com (Bennett - Coleman) : News &
upcoming event data
Placesonline.com : Specification about places in
each of the cities, we are targeting in Phase 1
Timescity.com : List of restaurant, bars and pubs
in 5 of our target cities
35. Phase 0 – Content Building
Slide 35 Team Vini Vidi Vici, XLRI Jamshedpur
Partnership contd…
Symbiotic Model - Using their database while providing them user
generated traffic (their link would be shared) (acting as affiliate directory
for them)
Purchase Model - We could get into purchase contract with above
website to let us use their content for certain period until we generate
enough user generated data
Downside
Could be an expensive affair (A very good pitch for Scape would
be required to make people understand this new concept)
36. Phase 0 – Pre - Launch Business Partnership
Slide 36 Team Vini Vidi Vici, XLRI Jamshedpur
What
One of the Basic feature of user engagement with brands and places is the
Scape Earning Program.
We would get into Pilot Partnership with businesses for the scape earning
program
Examples - Café Coffee Day, McDonalds, KFC, Pantaloons, Westside,
Lifestyle
Why
Target Consumers frequent above places
Business like Café Coffee Day and modern apparel retail is based on increasing
footfalls, and Scape earning program does that
Strategy
We can offer Pilot Programs to businesses for short time period like three to
six months
Downside:
Revenue earned from such Partnership would less in initial months because
established brands would have higher bargaining power
37. Phase 0 – Targeting Innovators
Slide 37 Team Vini Vidi Vici, XLRI Jamshedpur
Target Innovators
Opinion leaders on whose opinion further adoption
of Scape depends
Advantages
Most will be flattered since we sought their opinion
ahead of time (Viral Marketing Opportunity)
Reviews and mentions by influencers on their blogs
would help create buzz – and buzz creates traffic
Disadvantages
Any flaw that fails to please any influencer could
lead to generation of negative buzz.
Who are these Innovators
Social Media Activist : http://www.gauravonomics.com ?
Strategic Social Media Solutions: http://www.blogworks.in/ ,
Social Media Opinion leaders: http://ritubpant.com
Youth centric blogs: http://youthcurry.blogspot.com/ ,
http://trivialmatters.blogspot.com/ ,
http://www.jammag.com/Youth
38. Slide 38 Team Vini Vidi Vici, XLRI Jamshedpur
North Region
Delhi (NCR) | Chandigarh | Ludhiana | Jalandhar
All the cities scores very high on per
capita income and are educational
hubs
Punjab cities have Internationally
minded Indians
Scape will target Impulsives and Self
Indulgents
West Region
Mumbai | Pune
Mumbai is the financial capital while
Pune is the cultural hub.
Scape will target Self Indulgents and
Sociables
South Region
Bangalore | Hyderabad
Both the cities are IT hub.
Scape will target Sociables and
Dependables
Phase 1 – Launch Cities
39. Slide 39 Team Vini Vidi Vici, XLRI Jamshedpur
Phase 1 – Promotion through Gamification
What
“ Integration of game mechanics or game dynamics into community
with Scape application in order to drive consumer engagement”
How
Universities Activation Programs
Example – Delhi University Scape Hunt
We would go to different universities in our target cities and
would organise scape enabled treasure hunts in which we would
hide some clues at different locations in the campus and users
would Pinup there location in Scape once they reach that spot .
(Treks Product Offering can be used)
Advantage - Promote Direct adoption in TG
City Activation Programs
Example – Pune Scape Hunt 2011
Treasure Hunt which would be organised in entire city and all
scape users would be allowed to register and participate in it.
Advantage - Mass Adoption
40. Slide 40 Team Vini Vidi Vici, XLRI Jamshedpur
Phase 1 – Increasing Visibility
Search Engine Optimization
“80% sites are discovered through search engines and about 60% first-
time visitors are results of a search”
Team should work upon Search engine optimization, so that Scape
gets best ranking in SERPs (search engine result pages)
Paid Search Advertising
The site should bid for popular keyword related to Scape’s product
offering like Restaurant, Earn, Free, Dating, Traffic, New,
Foursqaure, Places etc.
Contextual Advertising
Special Focus on blogs serving Youth and technocrats on Blogger
and Wordpress using AdSense
41. Slide 41 Team Vini Vidi Vici, XLRI Jamshedpur
Phase 1 – Loyalty Program
Scapes (Virtual Money) Earning Program
We would Colloborate with Businesses in Scapes Earning Program
(SEP)
When users would visit a business’s premises which has subscribed
to SEP, and pinup his/her location, the user would earn certain
Scapes
When the number of these Scapes would surpass a threshold, user
can avail few free service or product from user.
Advantage
User incentivisation to use scape
Businesses would get more footfalls
Will generate buzz and viral marketing
42. Slide 42 Team Vini Vidi Vici, XLRI Jamshedpur
Phase 1 – Direct Marketing and Strategic Tie-Ups
Direct Marketing
Outdoor Advertisement in front of Restaurants, Stores, Clubs,
Universities etc.
Scape Facts in Metro/bus station
Strategic Media Tie-ups
With newspapers and lifestyle magazine for promoting the concept
of Scape and its advantages
Online Websites
Featuring on different Tech and Social media Critiques
website to get coverage and favourable reviews
Pinup for exciting
offer
Scape
43. Slide 43 Team Vini Vidi Vici, XLRI Jamshedpur
Phase 1 – Social Media Optimization
Social Media Optimization
Other Peoples’ Social (OPS) – Being on Facebook and twitter,
having a Page, promoting stories about users, and new upcoming
Incentives
Examples -
Aggregating content from Scape and placing it on your
Facebook and Orkut pages will give potential visitors a sense
of what is on our platform.
Many influential bloggers use Twitter to alert their readers
about new content – we can too.
Advantages
Faster and Cheap way to disseminate marketing information
Generates Referrals and Buzz (Viral Marketing)
44. Slide 44 Team Vini Vidi Vici, XLRI Jamshedpur
North Region
Lucknow | Kanpur | Jaipur
Upcoming cities having high per capita
income
Educational hubs
West Region
Indore| Ahemdabad
Upcoming cities of India
Ahmedabad is a textile hub having
high per capita income
South Region
Chennai
One of the metropolitans that was left
in the 1st phase of Scape Launch
High poitential city having a large
youth segment
Phase 2 – Launch Cities for Expansion
East Region
Kolkata
Metropolitan city of India having high
youth bulge
45. Phase 2: Scape Expansion Plans
Slide 45
Team Vini Vidi Vici
XLRI Jamshedpur
Scape Merchandize
To initiate Top of the mind Brand Recall
Increase visibility to generate WOM
Would be made available at all possible
business partners of Scape
Expansion Strategy
The marketing activates of phase 1 would be continued in phase 2
Scape will launch in few other metros and Tier-1 cities which has been shown before
Adequate changes would be made after getting the feedback. A newer version of Scape
will be launched in all the cities including the newer cities
46. PPT Flow
Slide 46 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
47. Scape Viral Marketing Plan
Slide 47
Team Vini Vidi Vici
XLRI Jamshedpur
Marketing
Step
How?
Time line
Targeting
Innovators
Positive
Reviews
from Digital
Activists
Phase 0
Gamification
University and
City-wide
publicity,
YouTube
Videos, Prizes
Annual Event
Scapes
earning
Program
Publicizing
in
Newspaper
and online
media
Perennial
Online
Marketing
Presence on
Social Media,
Search Engine
Optimization
etc. Top of
the mind
recall
Perennial
(Phase 1
onwards)
Strategic
Media Tie-ups
& Direct
Marketing
Increase
visibility
across medias
about new
features and
modification
Need Based
Merchandise
brand building,
increase
recognition
Perennial
48. PPT Flow
Slide 48 Team Vini Vidi Vici, XLRI Jamshedpur
1 • Industry Overview with Indian Perspective
2 • Target Segments
3 • Directi’s LBSN – Scape
4 • Scape Business Model
5 • Scape Product Offering
6 • Scape Phases Rollout
7 • Scape Viral Marketing
8 • Moolah Maker
49. Moolah Makers - Scapes
Slide 49
Team Vini Vidi Vici
XLRI Jamshedpur
Scape Earning Program
Collaboration between companies and Scape
Users, after having earned certain number of
Scapes specific to the company, win virtual badges
and real life discounts and promotional offers
from the company
Company is incentivized by incurring a larger
number of footfalls, greater visibility & loyalty
50. Moolah Makers – On Site Users
Slide 50
Team Vini Vidi Vici
XLRI Jamshedpur
Paid facility to the companies
Scape messages to users who liked your community pages
Messages sent when the user is in the vicinity
Messages entail promotional offers & schemes
51. Moolah Makers – Analytics
Slide 51
Team Vini Vidi Vici
XLRI Jamshedpur
Partners-in-action
Enterprisers, consults, marketers and retailers like
Café Coffee Day, KFC, Westside, Pantaloons,
etc.
The feature captures, analyses and illustrates real
time data on shopper’s buying behaviour
Metrics
Most recent visitors
Most frequent visitors
The time of day people check in
Histogram of check-ins per day
Gender breakdown of customers
Break-through for companies looking to deliver
personalized and locally relevant content &
cross-sell products - Help companies in
promotion, selling ads, opening new location
52. Moolah Makers – Advertisements
Slide 52
Team Vini Vidi Vici
XLRI Jamshedpur
Model
Pay per click advertisements
Advertisement bar at the side of the screen
Location based contextual advertisements
Highlights
Promotional offers & schemes, discounts,
latest updates and collections
53. Moolah Makers – Neighborhood Search
Slide 53
Team Vini Vidi Vici
XLRI Jamshedpur
Users search for a particular entity in a
specific location
Entities include - Restaurants, Pubs,
Discos, Retail, Apartments & Real
Estate properties
Collaboration with various players of
each entity to get them listed
Priority/order in the list to be based
on a profit sharing model
54. Moolah Makers – Social Animal
Slide 54
Team Vini Vidi Vici
XLRI Jamshedpur
Featured page entailing the location
specific events, conferences, seminars
and concerts
Strategic collaboration with the Media
and Event Management companies: 360
degrees, Wizcraft, Percept D Mark,
DNA Networks, Cox & Kings
Users update their status abut attending
the events on the above-said ‘Events’
page
Influence friends to join
55. Moolah Makers – Merchandizing
Slide 55
Team Vini Vidi Vici
XLRI Jamshedpur
Sell badges & T-shirts of the most famous
icons and logos for the obsessive users
56. S c a p e
Vini Vidi Vici
Pin UpsTreks
FriendsHotSpots
Thank You !!
Slide 56 Team Vini Vidi Vici, XLRI Jamshedpur
Happy
Scaping !!