The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
2017 SMB Cloud Summit: Investment Climate for Small Business SaaS – Temperatu...Localogy
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Why We Automate: Observations from billions of customer interactionsMediaPost
From machine learning to natural language processing to artificial intelligence, brands can invest in an open space of technologies and scale marketing efforts like never before. Yet while automation enables marketers to move faster, think bigger, and dive deeper, we should take a moment to remember the why and the who. Vicky Ge shares her observations on innovations in automation, marketing at scale, and the human on the other side of the inbox.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
With all the talk about predictive, a new question is emerging - can you identify prospects who are in-market but not on your site? Is intent data a good source of net new leads?
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns.
With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets.
With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another wasted expenditure instead of a highly advanced resource. This is not the time or place to jump into processes without considering goals, so marketers need to take the time to contemplate the ideal outcomes and plan accordingly.
To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale.
Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to:
- Leverage analytics to determine the right mix of campaigns
- Turn marketing insights into engagement
- Learn best practices to deliver the most valuable marketing campaigns
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
A Linkedin B2B Marketing User Guide explains how to build your B2B marketing fundamentals on LinkedIn in 2020 including an explanation of building a quality profile that people notice, the pros and cons of differing subscribers accounts utilising recommendations and how these collective elements contribute to your LI profile status.
Why We Automate: Observations from billions of customer interactionsMediaPost
From machine learning to natural language processing to artificial intelligence, brands can invest in an open space of technologies and scale marketing efforts like never before. Yet while automation enables marketers to move faster, think bigger, and dive deeper, we should take a moment to remember the why and the who. Vicky Ge shares her observations on innovations in automation, marketing at scale, and the human on the other side of the inbox.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
With all the talk about predictive, a new question is emerging - can you identify prospects who are in-market but not on your site? Is intent data a good source of net new leads?
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
6 reasons why you need data driven marketingRedspire Ltd
In a world where information doubles each quarter, smart marketers use data. This SlideShare explores 6 reasons modern marketers can use to justify a data strategy.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Today, it’s big data, machine learning, and artificial intelligence (AI) that have taken the spotlight as the new tools of highly effective marketing teams. The results are highly personalized, real-time consumer “experiences” that are significantly lower in cost than traditional high-expenditure campaigns.
With these tools, every single interaction a prospect or consumer has with a product, whether through a website, email, or social interaction, is tracked and recorded for future optimization. Machine learning algorithms can collect this data in real time, and immediately personalize experiences unique to each visitor, eliminating the need for static profiles based on outdated or grouped data sets.
With this newfound wealth of data, and efficient processes in place, marketing teams can focus on identifying strategies to effectively use this technology to optimize operations and output. Without a well-planned strategy, machine learning can simply become a cog inside a big machine, and AI can become just another wasted expenditure instead of a highly advanced resource. This is not the time or place to jump into processes without considering goals, so marketers need to take the time to contemplate the ideal outcomes and plan accordingly.
To succeed in the Engagement Economy, marketers will need to recalibrate to deliver value, not volume, for their customers - listening, learning and leveraging customer insights to drive personalized experiences at scale.
Join guest Forrester Research Senior Analyst, Allison Snow, and Marketo’s Director of Product Marketing, Adrienne Whitten, to learn how to:
- Leverage analytics to determine the right mix of campaigns
- Turn marketing insights into engagement
- Learn best practices to deliver the most valuable marketing campaigns
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
A Linkedin B2B Marketing User Guide explains how to build your B2B marketing fundamentals on LinkedIn in 2020 including an explanation of building a quality profile that people notice, the pros and cons of differing subscribers accounts utilising recommendations and how these collective elements contribute to your LI profile status.
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
Intro to Social Media for Auto Dealership Business Managers May 2011Kathi Kruse
Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.
Social selling is creating change. A recent survey showed 73% of sales people using social media as part of their sales process outperformed their sales peers (Barbara Giamanco & Jim Keenan Survey). Global thought leader in customer-centric business management, CustomerThink, has stated that a warm referral increases the odds of a sales success 2x-4x.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
1. Helping You Build Relationships, Not Prospect Lists
I N V E S T O R P R E S E N TAT I O N
1
2. In an effort to grow your business or get more sales, etc, you
head off to another networking event 2
3. There you spend the next 2-3 hours shaking hands and collecting
business cards, hoping that someone will want to buy your stuff. 3
4. When you get back to the office you take that stack of business
cards and stick it with the stacks from previous events. 4
5. Maybe you send out some connection requests on LinkedIn
as well. 5
6. And when the next event rolls around, you start the cycle over again.
Unfortunately, too many people think this cycle done over and over
is what “networking” is all about.
6
9. Building a Strong Network
Involves Some KEY ACTIVITIES
• Storing their contact info
• Learning more about them
• Organizing them into groups
• Remembering to stay in touch
• Recording your activities
• Finding ways to help them
• Sending referrals
• Making good introductions
A technology solution is needed that helps people accomplish
all of these actions efficiently. 9
10. CARD SCANNING APP
For digitizing contacts
SPREADSHEET
For organizing contacts & keeping notes on them
EMAIL
For sending referrals and making introductions
PHONE CALENDAR
For reminders to stay in touch
What Do People Use Now?
10
11. …AND
TO TIE IT ALL TOGETHER.
=
• INACTION
• WASTED TIME AND EFFORT
• MISSED OPPORTUNITIES
11
12. The Solution
The ALL-IN-ONE
toolset for turning
networking contacts
into STRONG
RELATIONSHIPS
(Currently available only on the Apple App Store)
12
27. Target Market
Professionals & entrepreneurs who
regularly engage in business networking
in order to further their career or grow
their business.
They often engage in online networking
as well as attend networking events and/or
join networking groups, chambers, etc.
LinkedIn is the best quantifiable representation
of the Business Networking Market at the
moment.
LinkedIn currently has over
467,000,000 Users
We estimate, based on job functions of LinkedIn
users, that at least 1/3 of them fall into our
Target Market:
155,666,666 people
If we accomplish only a 1% penetration into
that market, that’s
1,556,666
LincSphere Users
Total Addressable Market
29
29. Competitive Advantage
FEATURES
Follow-Up Reminders YES YES YES YES
Gives you follow-up ideas and the
ability to record them and track
metrics
YES NO NO NO
Ability to Make Introductions YES YES NO NO
Ability to do double-opt-in
Introductions
YES NO NO NO
Ability to Send Referrals YES NO YES NO
Geographical View of Your Network YES NO NO NO
Use camera to Scan Business Cards YES NO NO NO
Visual Analytics and Graphs YES YES NO YES
31
30. Christopher Owens
Founder/CEO
Fahad Zia
CTO
Our Team
Expert in business networking best practices – He delivers
lectures as well as writes and advises others on how to
network effectively.
• Owner of a website design company for the past 8
years, successfully managing a team of 10
• Full Stack Developer
• Has completed multi-tiered applications as well
as enterprise solutions
• Project manager and technical manager for
various projects, including an email/push notification
system built for Barnes and Noble.
32
31. The Business Model
USER
DOWNLOADS
APP
UP TO 50 CONTACTS
FREE
USER UPGRADES
TO PROFESSIONAL
ACCOUNT
UNLIMITED CONTACTS
$5/month
OR
$50/year
Possibilities for other in-app
purchases, like contact
“enhancements” using third party
services to fill in missing contact
and other info into the app.
B2B
There are also opportunities for
selling a branded version of an app
into large organizations that have
independent salesforces, like
insurance companies and MLM
organizations as well as
professional networking
organizations.
Our FULL Business Model Canvas is here: http://bit.ly/ls-canvas 33
32. YEAR PAYING USERS SALES
EXPENSES
(includes app store taking 30%)
Year 1 Post Funding 10K 500K $750K
Year 2 50K $2.5MM $1.5MM
Year 3 175K $8.75MM $5MM
Year 4 400K $20MM $8MM
Year 5 850K $42.5MM $16MM
Financial Projections
36
33. Traction & Interest
iPhone App Beta ran from April-July 2016. App is now live on the app store.
260+ users have accounts currently (This is as of 1 Jul 2017)
Acquisition primarily from word of mouth. No broad promotional campaign has been done thus far.
OTHER INTEREST
• One networking organization in Philly with 300 members, wants to include subscription to our app
in their membership.
• A team of two LinkedIn coaches with a list of 6000 they advise, wants to have
all of them use our app when also available on Android and web.
• Senior members of Stream Energy have expressed interest in adopting our app.
• Owner of a local networking organization with 30 chapters is interested in a branded version of
the app for her organization.
34
34. Go to Market Strategy
STRATEGY DEAL SIZE SALES CYCLE OFFERRING
B2B
Connect with regional leaders in the organization and get
them on board. Then introductions to higher-ups.
Professional Networking Organizations
(BNI, LeTip, etc.)
$25K - $150K+
Depending on #
of members
3-6 months
Productivity improvements
for members and better
analytics for the
organization
B2B
Get higher-producing salesmen, and regional sales
managers using the product first, then intros higher up
Companies with independent sales forces
(insurance & MLM companies, etc)
$250K – $750K+
Depending on # of
members
6-9 months
Better lead development for
salespeople through
networking, plus analytics
for sales managers
B2C
Affiliate Program
20% recurring commission
(Influencers & Opinion Leaders in sales and networking)
$5/month or
$50/year per user
Direct to
consumer for
free plan signup
– then upgrade
Opportunities to be
matched with other
networkers with NO SPAM
– and better networking
productivity.
B2C
Promoting our “Matching” feature through LinkedIn-style viral
invitations by users
(Active networkers) 34
35. Use of FundingMilestones
We are raising $ 500,000
to accomplish over the next 12 months…
1. Completion of website interface that
connects to the mobile apps. (3 months after funding)
2. Completion of Android app (5 months after funding)
3. Making initial key hires.
4. Acquire our first 10,000 paying users (12 months after
funding)
Category Amount %
Human Resources $235K 47%
Operational/Development $100K 20%
Professional/Legal $20K 4%
Facilities $25K 5%
Marketing $120K 24%
37
36. PHASEI
Current CRM-
like feature-set
Finish building web
interface and build
Android app.
PHASEII
Matching
Functionality
Features an
algorithm to
connect LS users
that are a good
networking match
PHASEIII
Networking
Event
Functionality
Making it easier to
find and connect
with who you want
at a networking
event.
Now and the Future
Aggregate user
data on networking
activities potentially
saleable
37. Exit Strategy
Our objective is an eventual acquisition.
Some likely acquirers would be
OR
LinkedIn would want LincSphere because it fills a missing gap in the business
networking market and LinkedIn would want to expand its dominance by
addressing other aspects of the space. Plus if LincSphere were deeply
integrated with LinkedIn, it would considerably increase LincSphere’s value. And
Microsoft itself has been acquiring many productivity apps in the last year or so.
Salesforce would want LincSphere because it would bring Salesforce into
The business networking contact management space and open up a new
batch of customers. Plus they would not only be selling their CRM system to
a company, but could sell LincSphere to each of the salespeople for managing
their personal networks.
37
38. Contact (609) 504-1049
Christopher Owens | CEO
chris@lincsphere.com
twitter.com/LincSphere
linkedin.com/in/chrisjowens/
www.lincsphere.com
38
Editor's Notes
Just need logo, tag line, name and website address on this slide.
Just list three top key features of LincSphere that sets you apart from the competition.
You need to punch this up – it’s too bland and doesn’t highlight your skills and how they will contribute to the success of the company. Eliminate “Hubbard Management Technology” all together because no one will really know what that is. Investors want to see what it is about you that will make this opportunity a success – quantify it with numbers, list how good networking management has increased your sales and how you can leverage your current network to acquire users. Any awards for business networking? For the lead developer, you need to highlight projects he has successfully developed with specific examples to show he has the skills to do the job. Has he lead any projects?
Gain by end of second year = $300K
You need to add a couple of slides to cover what is your go to market strategy, and where you are now ($ invested/soft launch), where to you want to be and how much you need to get there. Simple one row three column table or three bullets would suffice for the “where are you now” slide.