Market Research Report : Online Group Buying Market in India 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The online group buying market in India is steadily growing due to increasing purchases on the internet becoming more acceptable to a large array of consumers. Increase in Internet usage coupled with the rise in discretionary spending among the middle class will translate into a large profitable market. New and existing players have been capitalizing on the opportunity by adopting various business models towards edging out their competitors. The market has also attracted investments from private equity players who realize the potential in this market.
The report provides a brief overview of the online group buying market and highlights the various business models adopted by players. This is followed by an analysis of the drivers which explains growth factors such as proliferation of internet and extensive use by young population, growing middle-class and increasing discretionary spending, increasing popularity of social networking websites in India and marketing & lead generation platform for local service providers. The key challenges identified include poor online payment gateways and rigid consumer perception. The major trends analyzed include introduction of innovative payment options, launch of a group buying tracker portal, deals offered in high value segments, group buying moves to television and entry into international markets. It also includes information regarding the major PE investments in the market.
The competition section offers an overview of the competitive landscape in the market and includes the performance of players based on the traction they have received daily. A snapshot of the players in the market includes information regarding their coverage, offerings, expansion plans, financials and traffic providing an insight into the existing scenario.
The social media analysis provides an insight into the services offered by the top 3 players based on market perception. The information regarding these players has been collated via a study of the top social media platforms in order to indicate consumer sentiments towards the brand.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
China Internet Market 2012 - Extended VersionLangeManes
The Most Up-To-Date Insights To Help Understand The World’s Most Important Market
#Extended Version
for our Executive Version please click here:
http://de.slideshare.net/LangeManes/chinas-internet-market-exec-summary-2012
EBRIKS Connexion is an end to end digital marketing solution for Indian SME and MSME.The product aims at taking the Indian SME and MSMEs the global consumer by leveraging on internet marketing strategies
Rise of the Business User: Enterprise IT and the effect of consumerization - ...MaRS Discovery District
From Skype to the iPad to Google Docs, business users are introducing consumer-driven technology into the workplace and enterprise IT is struggling to stay ahead of the curve. Will the onslaught of consumerization drive groundswell innovation, or will it lead to a security meltdown?
http://www.marsdd.com/events/details/rise-of-the-business-user-enterprise-it-and-the-effect-of-consumerization/
Market Research Report : Online Group Buying Market in India 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The online group buying market in India is steadily growing due to increasing purchases on the internet becoming more acceptable to a large array of consumers. Increase in Internet usage coupled with the rise in discretionary spending among the middle class will translate into a large profitable market. New and existing players have been capitalizing on the opportunity by adopting various business models towards edging out their competitors. The market has also attracted investments from private equity players who realize the potential in this market.
The report provides a brief overview of the online group buying market and highlights the various business models adopted by players. This is followed by an analysis of the drivers which explains growth factors such as proliferation of internet and extensive use by young population, growing middle-class and increasing discretionary spending, increasing popularity of social networking websites in India and marketing & lead generation platform for local service providers. The key challenges identified include poor online payment gateways and rigid consumer perception. The major trends analyzed include introduction of innovative payment options, launch of a group buying tracker portal, deals offered in high value segments, group buying moves to television and entry into international markets. It also includes information regarding the major PE investments in the market.
The competition section offers an overview of the competitive landscape in the market and includes the performance of players based on the traction they have received daily. A snapshot of the players in the market includes information regarding their coverage, offerings, expansion plans, financials and traffic providing an insight into the existing scenario.
The social media analysis provides an insight into the services offered by the top 3 players based on market perception. The information regarding these players has been collated via a study of the top social media platforms in order to indicate consumer sentiments towards the brand.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
China Internet Market 2012 - Extended VersionLangeManes
The Most Up-To-Date Insights To Help Understand The World’s Most Important Market
#Extended Version
for our Executive Version please click here:
http://de.slideshare.net/LangeManes/chinas-internet-market-exec-summary-2012
EBRIKS Connexion is an end to end digital marketing solution for Indian SME and MSME.The product aims at taking the Indian SME and MSMEs the global consumer by leveraging on internet marketing strategies
Rise of the Business User: Enterprise IT and the effect of consumerization - ...MaRS Discovery District
From Skype to the iPad to Google Docs, business users are introducing consumer-driven technology into the workplace and enterprise IT is struggling to stay ahead of the curve. Will the onslaught of consumerization drive groundswell innovation, or will it lead to a security meltdown?
http://www.marsdd.com/events/details/rise-of-the-business-user-enterprise-it-and-the-effect-of-consumerization/
Market Research Report : Mobile Commerce Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption acrossIndia, in the coming years.
Although mobile commerce market inIndiais in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiative taken by the government and financial organizations to reachIndia’s un-banked population can ensure tremendous growth in the latter segments. There are around 600,000 territories that require banking facilities but only around 89,000 bank branches are there in the country.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
Market Research Report : Online and Offline Classifieds Market in India 2011Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The Online and Offline Classifieds Market in India has been growing consistently and has huge potential to grow in the near future, especially the online segment which is growing at a faster pace. The online classifieds market was valued at INR 10.3 bn in 2010 while offline classifieds accounted for INR 12.4 bn. Increasing internet penetration and growth in online advertising will help the online segment to grow further and outperform offline classifieds by 2012.
The report begins with a market overview section that initially provides an introduction about classifieds, its types and segmentation. It goes on to provide an insight into the overall classifieds market, its market size and growth. The market size and growth of both online and offline classifieds have also been added individually. This is followed by the business and revenue model of both online and offline classifieds.
An analysis of the drivers explain the factors for growth of the industry including increasing internet penetration, cost effective advertisements, growth in online advertising, favourable demographics, growth in the services sector, growth in print media, vernacular presence and growing circulation and customer base. The key challenges of the market include language barrier, online payment mechanisms, low scope for advertisements and, low visibility and coverage. Key trends in the market have also been analyzed which includes emergence of mobile classifieds, value added services, new ventures in online space and emergence of local classifieds.
The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major online and offline players in the market. The recent private equity investments have also been covered. Key developments in this sector have also been highlighted.
Successful online selling - Strategies for Offline Brands and RetailersRajiv Prakash
This is a guide to setting up successful eCommerce businesses and to successful online retailing in India by offline brands and retailers. It covers the business case elements, omnichannel design, online retail model options, capabilities and elements of financial model.
Learnings, observations and notes from my 2011-12 journey with start-ups. Presentation made the X Media Labs, Sydney June 2012 event. This deck also covers thoughts on cross border corridors connecting start-ups and start-up collaboration opportunities between India and Australia.
Mecom Group's Digital Innovation and IT Sourcing StrategyCiklum Ukraine
Presentation by Torben Lundberg, CIO at Mecom Group, used at the World Publishing Expo 2012 in Frankfurt (on 30.10.2012).
Topics covered:
- Mecom's mobile framework,
- role in the e-commerce value chain / e-commerce model,
- social buying with Sweetdeal and
- sourcing of digital IT (outsourcing, nearshoring with Ciklum and cloud sourcing).
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of the Tribalization of Business Study measured the responses of more than 400 companies including Fortune 100 organizations which have created and maintain online communities today.
Explore India: market opportunities for technology companies - Jacob Risgaard...OWLAI
Because of India’s impressive economic growth in recent years, it is becoming more and more interesting for digital companies. There are great opportunities for European technology companies in both B2B and B2C.
But how do you enter the Indian market? What are the challenges and opportunities for your company?
Market Research Report : Mobile Commerce Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption acrossIndia, in the coming years.
Although mobile commerce market inIndiais in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiative taken by the government and financial organizations to reachIndia’s un-banked population can ensure tremendous growth in the latter segments. There are around 600,000 territories that require banking facilities but only around 89,000 bank branches are there in the country.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
Market Research Report : Online and Offline Classifieds Market in India 2011Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The Online and Offline Classifieds Market in India has been growing consistently and has huge potential to grow in the near future, especially the online segment which is growing at a faster pace. The online classifieds market was valued at INR 10.3 bn in 2010 while offline classifieds accounted for INR 12.4 bn. Increasing internet penetration and growth in online advertising will help the online segment to grow further and outperform offline classifieds by 2012.
The report begins with a market overview section that initially provides an introduction about classifieds, its types and segmentation. It goes on to provide an insight into the overall classifieds market, its market size and growth. The market size and growth of both online and offline classifieds have also been added individually. This is followed by the business and revenue model of both online and offline classifieds.
An analysis of the drivers explain the factors for growth of the industry including increasing internet penetration, cost effective advertisements, growth in online advertising, favourable demographics, growth in the services sector, growth in print media, vernacular presence and growing circulation and customer base. The key challenges of the market include language barrier, online payment mechanisms, low scope for advertisements and, low visibility and coverage. Key trends in the market have also been analyzed which includes emergence of mobile classifieds, value added services, new ventures in online space and emergence of local classifieds.
The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major online and offline players in the market. The recent private equity investments have also been covered. Key developments in this sector have also been highlighted.
Successful online selling - Strategies for Offline Brands and RetailersRajiv Prakash
This is a guide to setting up successful eCommerce businesses and to successful online retailing in India by offline brands and retailers. It covers the business case elements, omnichannel design, online retail model options, capabilities and elements of financial model.
Learnings, observations and notes from my 2011-12 journey with start-ups. Presentation made the X Media Labs, Sydney June 2012 event. This deck also covers thoughts on cross border corridors connecting start-ups and start-up collaboration opportunities between India and Australia.
Mecom Group's Digital Innovation and IT Sourcing StrategyCiklum Ukraine
Presentation by Torben Lundberg, CIO at Mecom Group, used at the World Publishing Expo 2012 in Frankfurt (on 30.10.2012).
Topics covered:
- Mecom's mobile framework,
- role in the e-commerce value chain / e-commerce model,
- social buying with Sweetdeal and
- sourcing of digital IT (outsourcing, nearshoring with Ciklum and cloud sourcing).
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of the Tribalization of Business Study measured the responses of more than 400 companies including Fortune 100 organizations which have created and maintain online communities today.
Explore India: market opportunities for technology companies - Jacob Risgaard...OWLAI
Because of India’s impressive economic growth in recent years, it is becoming more and more interesting for digital companies. There are great opportunities for European technology companies in both B2B and B2C.
But how do you enter the Indian market? What are the challenges and opportunities for your company?
Leveraging Social Media to Reach B2B CustomersAlex Flagg
When you think of social media, do you think of running Facebook contests and videos of cats playing Patty Cake? Think again. Your B2B customers are increasingly using social media to gather product information and short list vendors.
This presentation covers 1) How B2B customers behave differently than their consumer counterparts, 2) How to develop and orchestrate an editorial plan to reach your B2B audience, 3) Recruiting your social media ambassadors, 4) The importance of Search Engine Optimization 5) Measuring the Share of Conversation.
Alex Flagg
Manager, Social Media and Digital Content Enablement
HP Enterprise Segment Marketing
In HP’s Worldwide Enterprise Segment, Alex leads a unique organization dedicated to increasing HP’s influence and participation in key B2B conversations with customers through social media channels. Alex is a dynamic B2B marketer with more than 18 years experience leading teams and running strategic marketing programs for HP, Sun, Microsoft, and AT&T. In his advertising career, Alex was among the first to buy online media in 1995 and helped shape the industry by proposing the first Internet advertising standards. Alex has a deep understanding of how to create engaging B2B editorial content, how to leverage social media to maximize content reach and how to utilize search engine optimization to ensure content find-ability and relevance.
In partnership with L2, a think tank for prestige brands, Labbrand presents this exclusive ranking on the Digital IQ of prestige brands in China. This special edition of the Digital IQ report highlights key findings of the study and discusses the implications for prestige brands. It concludes by presenting actionable tips on what your brand can do to enhance your Digital IQ and build brand equity in China.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Effectively Leveraging Social Media as a Support ChannelTatyana Kanzaveli
Presentation done by John Ragsdale at the meetup for Bay Area Executives:
http://www.meetup.com/BayAreaExecutives/
Social media are fast-tracking to becoming important channels for customer support. In fact, our data shows that 57% of technology companies have a customer discussion forum, and 36% already embrace Twitter as a method for starting conversations with customers. Join us for an interactive lunch presentation to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for support, as well as data from TSIA’s social media survey.
Gamification in 2012: Trends in Consumer and Enterprise Markets with MetricsWanda Meloni
M2 Research is a market advisory company focused on emerging trends in entertainment, tools and technologies. We provide in depth coverage on mobile, social, demographics, non-gaming applications. Visit us at www.m2research.com.
Similar to Directi Case Study Contest - Relationships Matter from ISB Hyderabad (20)
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3. Relationships Matter is a fully integrated online relationship-building platform that allows people
to meet, talk and go out in a virtual world, nurturing relationship while maintaining privacy.
Talk to me Go Out Meeting Point
• Browse through the • Virtual world where • Virtual Hang-out point
voice profiles partners get to know • Check-in to signal other
• Connect & Talk to each other better members about your
members on phone • Close to real-world availability
without exchanging the experience in the safety • Browse profiles of other
phone numbers of your home checked-in members
• Upholds privacy • Dine out, Shop, Hang • “Talk to them” or “Go
• Eliminates unwanted out just like in real Out” with them
calls world
Product Concept
Relationships Matter
4. , 2 55% users are likely to use based on a survey of 200 respondents
100M1 Internet users 35
in India and expected
to reach 240M by 30
Users (In Millions)
2015 25
20
85% of all Internet 15
users are in the age
group 18-35 10
5
0
15% of these users are
looking to build 2012 2013 2014 2015
relationships online
Market Potential Brand Potential
1 IAMAI
Market Potential = 31M Brand Potential = 17M
Market Potential
Relationships Matter
5. Market Forces
Strong deterrents • Low barrier to entry
• Difficult to maintain
competitive edge
Moderate deterrents • Patent and Sticky features to
create barriers
Weak deterrents
New Entrants
• Multiple VoIP providers to • Fragmented market
choose from • Mo major competitors
• Website launching is easy
Competitors
Suppliers Customers
• Social Networking sites • Social stigma
• But different product offerings • Low Internet penetration
makes the threat low creating hurdles on the Buyer
Substitutes side
• Curious youth ready to try
new services
Industry Analysis ‘A go ahead’
Relationships Matter
6. Strengths Weakness
• Team has over 20 • Lack of patents
years of experience • Lack of funds
• High productivity
• Entrepreneurial
experience
Threat Opportunities
• Social Stigma • Huge Market
• Low women Potential
participation • Competition is
• Self Styled groups fragmented
such as Shiv Sena
Company Analysis
Relationships Matter
7. Planned product development stages
2012 2014
Launch the realtionship plarform by mid Improve the product based on customer
2012 with the following features feedback.
-Talk to me - Personality tests - Provide user with the feature of building
- Meeting point - Authencity Ratings own restuarants and buying land
- Go out - Virtual Money
2013
2015
Launch version 2.0 of the Relationship matters
with the following features Retention of Consumers
Expand the service line offered
- Proximity Affinity -Phishing filters
to all age groups
- Business Intelligence - Security Verification
- New imnnovative services
contirbuting to customer
retention
Product Roadmap
Relationships Matter
8. • 96% of users1 would like to speak to the
person before going out
Talk to • 71% indicated they are not comfortable
sharing their number but would use online
me relationship services if their number was not
shared
[1] Based on a survey done on 200 potential users
Meeting
• 66% of users1 indicated they Point
would want to block unwanted
messages & profile visits • 95% of users1 would
like to know the
• Ensures participation by person before going
willingness out
Go out • 78% people agreed
that virtual world
would help them
understand the other
person better
• 65% people showed
their willingness to
use a such a service
Product Features - Rationale
Relationships Matter
9. Rs.1 per • 92%1 of the users spend Rs 6000 or less per year on
their mobile bills
minute • 44%1 of the users spend more than Rs 2400 per year
• “Talk to me” will be priced at Re 1 per min
[1] Based on a survey done on 200 potential users
• Assuming each paid user will make at least 5 calls of
(Talk to me) 5 min duration a month, ARPU of Rs 300 per year
Rs. 50 per • Subscription Model where users will pay a basic
subscription fee
month • Additional fees for special orders such as
cakes, flowers etc
(Go Out) • ARPU of Rs. 600
Product Pricing
Relationships Matter
11. •Simple home page
to increase signup
• Defining the value
proposition
concisely in the
tagline
‘Find.Connect.Bond’
•Pictures of
members on top
will encourage user
signups
Home Page of the Website
Relationships Matter
12. Matches
found
based on
preferences
Icons indicate
that the user
is Online on
Virtual ‘Talk to me’ &
Money virtual world -
Balance in ‘Go out’
the user’s
account
Sponsored
ads, a source
of revenue
Notification
of Gift
received
from a co-
user Must Visit
Home Page of a user locations in the
virtual world –
‘Go out’
Relationships Matter
13. Voice profile
matches found
based on
preferences for
‘Talk to me’
Connect to the
person using
talk to me or
virtual world -
Go-Out
Authenticity
Rating – Rating
of a user profile
by other
members of
Relationships
matter.
Feature – Talk to me
Relationships Matter
14. Go Out
Different
Avatar as
options to
uploaded
get ready
when the
for Going
profile was
out.
created.
Accepted
Go-out
appointmen
ts.
Enter the
virtual
world –
Go out to
meet
people
online
Feature – Go Out
Relationships Matter
15. These will
mimic real Click to
world get menu
places and on the
will be a table
source of
revenue Click to
call
User can server
type in to on the
converse table
with each
other.
Click to get Click to
other go back
options to the
such as User
paying homepag
bill, leaving e
, Rest
Room
Feature – Go Out – Snapshot of Virtual world
Relationships Matter
16. • Internet users between the age group of
Segmentation 15 to 35 years
• Users residing in Delhi to start with
• Internet users of the Age group 18-23 years
• Internet users of Age group 24-35 years
Target Segments • Women
• Men
• 18 – 23: “Know before you commit”
• 24 – 35 years Women:
Positioning “Entrusted service for relationship that counts”
• 24 – 35 Men: “Relationship that counts”
Marketing Strategy
Relationships Matter
17. Planned product development stages
2012 2014
Build Awareness at low cost Focus to stay on top of consumers mind
- Tap youth of top colleges - Television Channels
- Video Marketing - Celebrity Endoresments
- Social Media Marketing - Newspaper channels
2013 2015
Expand to more Geographies & Convert Focus on customer retention
free users to Paid users
- Advisory Programs on
- Tap youth of other Geographies
Radio & television
- Catchy Jingles on Radio
- Search Engine Marketing
Marketing Roadmap
Relationships Matter
18. Internet Marketing
Characteristics Strategy
• Internet Users • Search Engine
• Heavy mobile users Marketing
• Social Media users • Social Media -
Twitter, Facebook, Blogs
etc.
• Video marketing
All Age Groups
Relationships Matter
19. Video Marketing
Virtual World “Go Out” “Talk to me”
Advertisements
Feature demonstration
- Videos featuring “Go - Informative video with a - Chain of advertisement
out”, covering romantic and demo of the “Talk to me” & videos to generate
funny themes “Proximate affinity” awareness
- YouTube as video & social features on YouTube - Use of Adwords to
network maximize CTR on
impressions
All Age Groups
Relationships Matter
20. Social Media Marketing
Social Media Tools Social Network Analysis Tools
- Use of Facebook, Twitter - Use SNA tools to identify
and blogs on relationship “Mavens” from top colleges and
building to generate influence early adopters
awareness - Target and incentivize the
- Advertise viral jingles and mavens & adopters to spread
videos on facebook and awareness & increase user
other social networking site registrations
All Age Groups
Relationships Matter
21. Characteristics Strategy
• Curious College Students • Tap top colleges
• Heavy mobile users • Identify Mavens who
• Low on Cash carry cool quotient
• Curious to try new • Utilize same-side
products network effect
• Lot of time at hand • Exploit Mobile
Advertisement
• Social Media Marketing
• Mobile app for the
product
Age Group 18-23
Relationships Matter
22. Sponsor Annual College Fests to Organize Demo Events, Sponsor Mobile Marketing
identify Influencers columns in college newsletter
- Is he/she cool, popular, “know it - Advertise in College - Advertise on Mobile
all”, office bearer? newsletters, offering free virtual Devices through Quizzes on
- Does he/she have a huge credits and free “talk to me” relationship & personality
following? minutes
- Make them the Brand - Organize Demo events for “Go
Ambassadors & invite them to Out” and “Proximate affinity”
social events features
Age Group 18-23 - Initiatives
Relationships Matter
23. Characteristics Strategy
• Low Participation • Communication should
• Don’t trust Online focus on Security &
Dating Sites Trust
• View Online Dating as • Radio programs and
Social Stigma advertisements
• Word of Mouth is the • Social Media Marketing
key to engage the users
• Uses Internet, Radio &
Television channels
Women – Age Group 24 - 35
Relationships Matter
24. Radio Channel Television Channel Newspaper Channel
- Mass marketing strategy by - Advertisements showcasing - Sponsor articles, on success
creating “Jingles that stays on live experiences of real stories of
mind” customers RelationshipsMatter, in
- Advisory Programs - Rope in a Women Celebrity to the entertainment section of
on maintaining & developing relati advocate relationship building in popular newspapers
onships order to get over Social Stigma
- Planned in the 4th year
Women – Age Group 24 - 35
Relationships Matter
25. Characteristics Strategy
• Avid Internet Users • Communication should
• Find it hard to find good focus on “Relationship
profiles due to low that counts”
female participation • Social Media Marketing
• Willing to try new • Search Engine
products Marketing
Men – Age Group 24 - 35
Relationships Matter
26. Social Media Search Engine
- Focus on Search Engine
- Mass marketing strategy using Optimization for organic
Social Media links
- Blogs on maintaining & - Advertise through Online
developing relationships ad publishers on key
websites
Men – Age Group 24 - 35
Relationships Matter
27. Paid Features
Talk to Me Go Out
Pay-per-use model Subscription model
Call rate of Re 1 per min Use virtual money for special
orders such as
Assuming 8% users talk for cakes, flowers, eating out in “Go
about 25 mins per month we Out”
get Rs. 300 per year from each
user Assuming 8% users spend Rs 50
per month on virtual world gives
us Rs 600 per year from each user
Sales Projections
User Revenue 2012 2013 2014 2015
User base 35063 939675 1888747 4218201
Paid User 2805 75174 151100 337456
Total Revenue from users INR 1,262,250 INR 67,656,600 INR 135,989,766 INR 303,710,477
Monetization Plan
Relationships Matter
28. Sponsorships
Merchant Revenue
Sponsorships from merchants to showcase their businesses on the
“Go Out” feature
Discount coupons for regular members sponsored by the merchants
Expecting Rs 25,000 per sponsor from 500 sponsors by 2015
Sales Projections
Merchant revenue from Virtual World 2012 2013 2014 2015
Yearly Revenue per sponsor INR 0 INR 10,000 INR 20,000 INR 25,000
No. of sponsors per year 0 5 50 500
Revenue from Sponsors for virtual world (PER
YEAR) INR 0 INR 50,000 INR 1,000,000 INR 12,500,000
Monetization Plan
Relationships Matter
29. Advertisement Revenue
Advertisement Revenue
Ad Revenue on the website
Ad revenue in the “Go Out” feature
Expecting Rs. 35 Lakhs by 2015 based on user projections [ 1 Rupee
per user paid user]
Sales Projections
Merchant revenue from
Advertisement 2012 2013 2014 2015
Revenue INR 0 INR 939,675 INR 1,888,747 INR 3,500,000
Monetization Plan
Relationships Matter
30. CEO
VP VP
CFO
Marketing Engineering
Product Product
Sales R&D Operations
Marketing Development
Org Chart
Relationships Matter
31. 4.5
35 4
30 3.5
In Millions
25 3
In Crores
20 2.5
15 2
1.5
10 1
5 0.5
0 0
2012 2013 2014 2015 2012 2013 2014 2015
Total Revenue Total Cost Users
Key Takeaways
Break-even in the third year
8% of registered users will pay for features
ARPU of Rs 900 per year
Sales Forecast
Relationships Matter
34. Social
Political
Social stigma remains a concern
Self-styled groups
creating nuisance
Regulations against Target Metros to begin with
VoIP Further secondary research
and take expert advise
Economic
File for patents
Increase in the VoIP
Seek legal advise
cost
Cost overruns
Competition
ARPU less than
Patents expected
Mobile operators slash
Risks calls rates
Relationships Matter