Publicity

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Publicity

  1. 1. Publicity Tooba Zaheer Shaikh
  2. 2. Publicity <ul><li>Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. </li></ul>
  3. 3. Types of Publicity <ul><li>Active Publicity </li></ul><ul><li>Passive Publicity </li></ul><ul><li>Positive Publicity </li></ul><ul><li>Negative Publicity </li></ul><ul><li>Adverse Publicity </li></ul>
  4. 4. Outcomes of publicity <ul><li>Attention </li></ul><ul><li>Visibility </li></ul><ul><li>Market Share </li></ul><ul><li>Recognition </li></ul><ul><li>Branding </li></ul><ul><li>Immediate crises </li></ul><ul><li>Emerging crises </li></ul><ul><li>Sustained crises </li></ul>Types of crises
  5. 5. Dealing with negative publicity <ul><li>DOs </li></ul><ul><ul><li>Open all communication lines </li></ul></ul><ul><ul><li>Select a spokesperson </li></ul></ul><ul><ul><li>Be empathetic </li></ul></ul><ul><ul><li>Stay calm </li></ul></ul><ul><li>DON’Ts </li></ul><ul><ul><li>Hesitation </li></ul></ul><ul><ul><li>Obfuscation </li></ul></ul><ul><ul><li>Retaliation </li></ul></ul><ul><ul><li>Prevarication </li></ul></ul><ul><ul><li>Pontification </li></ul></ul><ul><ul><li>Confrontation </li></ul></ul><ul><ul><li>Litigation </li></ul></ul>

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