Direct Mail as an Online Driver
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Key statistics on the benefits of using Direct Mail as a marketing channel to drive your audience online.
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The Organization of Petroleum Exporting Countries (OPEC) is a cartel that aims to support higher oil prices through production quotas. After operating quietly in the 1960s, OPEC was able to significantly raise oil prices in the 1970s in response to increased demand and control over half of global oil production. Individual oil-producing nations previously acted as price-takers, but by restricting competition OPEC members gained leverage over oil prices.
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Este documento presenta información sobre el paquete contable Aspel SAE. Aspel SAE es un sistema de cómputo que permite automatizar los procesos administrativos de una empresa, como compras, ventas, inventario, clientes y proveedores. El documento también describe los requisitos técnicos necesarios para instalar Aspel SAE, como procesador Pentium 300MHz, 256MB de RAM y 220MB de espacio en disco.
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The document discusses engaging seniors online through data-driven segmentation and targeting. It provides 6 insights: 1) Engaging seniors online is challenging as they prefer offline interactions; 2) Seniors ages 55-65 and 66+ behave differently and should be segmented; 3) Segmenting by age shows purchasing differences; 4) Senior online purchasing is increasing slightly each year; 5) Target offers based on what each age group buys most; 6) Let data drive targeted senior segmentation strategies. The document advocates using data to understand senior customers and cater marketing appropriately to different senior segments.
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This document provides information on data powered email marketing opportunities through a premium email marketing network. It discusses various email list options such as Great Sites, Nine Rewards, Getprice.com.au, MyRP.com.au, and Morningstar.com.au that can be used for performance email campaigns. Demographic and usage details are given for each list, along with rate card and campaign options. The document also covers email marketing analytics and case studies demonstrating the effectiveness of email and cross-channel campaigns.
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As a busy company owner, marketing director, or contact center manager, you are faced with challenges not even imagined a couple of decades ago. In those days, customer service was most often accomplished through a phone system, making for easy calculations of metrics such as ROIs and KPIs. Limited budgets could be allocated toward innovations and enhancements to the phone system, as well as toward phone training for agents.
Those days of the single channel “call center” are gone, however, replaced by multi-channel contact centers. Managers must now allocate their limited budgets to address a myriad of complex, new channels and data points. It can be a challenge to know if you are investing in the communication channels that will provide the most return for your money. One emerging customer service channel—texting via SMS—is turning out to be more important than previously thought.
Up until now, companies have usually incorporated texting into their business strategy by employing uni-directional marketing or reminder blasts, using short codes. However, this is not how people experience texting in their personal lives. Among each other, people expect texting to be part of a conversational dialogue, complete with rich, relational history between both parties. Responses are also expected to be instant and personal. So far, most companies have not even come close to following these conversational rules of texting.
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- Provide educational content on our social channels throughout the year focused on longevity and healthy living. This helps keep members engaged and keeps their health top of mind.
- Leverage community advocates and crowdsourced discussions to connect members and allow them to support each other. Members can ask questions that are answered by advocates or other members.
- Use social media to evolve their retention strategy and create engagement that can't be matched by email alone. This leads to higher rescreening rates and word-of-mouth marketing as members share their experiences.
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The Private Life of Mail Summary
This document summarizes research into the private life of mail. It discusses how mail is handled and interacted with in the home over extended periods of time. Mail elicits emotional responses through its tactile qualities and creates memorable impressions. Research found mail drives successful return on investment for companies and enhances the impact of integrated marketing campaigns. A case study on the Salvation Army showed how increasing mail volumes grew new donors by 262% and fundraising totals. In conclusion, mail brings brands directly into consumers' lives and homes in impactful ways.
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The data profiling of cervical screening non-attendance in Yorkshire and Humber clearly showed that group N (Struggling Families) was over-represented and consistently prevalent among all PCTs profiled. This target audience, characterized by young single mums, needs to be better understood to influence their behavior and increase screening rates.
E Share Case Study Life Line
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Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
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Nielsen Consumer Neuroscience research shows that highly successful ads score well on three dimensions: attention, conversion to long-term memory and emotional engagement. So how can marketers ensure that their ads stand out on these factors? In Nielsen’s latest Global Trust in Advertising Survey, we asked 30,000 online consumers which advertising themes are most impactful. The findings shine light on the types of messages they most enjoy—and not surprisingly, they often differ by region and generation.
Courtesy of Nielsen
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The document discusses key findings from a CommBank survey on customer experience in the Australian retail sector. Some of the main points include:
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- Factors that help create an excellent customer experience include a deep commitment to optimizing the experience, seeing personalization as important, and having a high proportion of female executives.
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Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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Direct Mail as an Online Driver
- 1. With an improved economy, favourable growth forecasts and an upcoming budget that supports small businesses, 2016 looks promising. But in almost every market we are still seeing demographic variations, social class divisions and a geographic disparity in recovery, between Dublin and the rest of the country(a) . Direct Mail as an Online Driver All An Post’s market research studies are carried out by independent third party companies.
- 2. Direct Mail as an Online Driver Marketers have to continue spending their budgets wisely and choosing communication channels based on measurable key performance indicators: • attracting new customers • converting leads into sales • maintaining existing customers
- 3. The Power of Multiple Channels Campaigns that include mail in the mix achieve over twice the market share growth than campaigns that don’t(b) . more of high-sales campaigns included mail than didn’t.27% more of high-acquisition campaigns included mail than didn’t.40% According to recent research…
- 4. Most relevant Channels for Irish People 37% 25%38% 12% 42%46% 32%51%17% 53%36%11% 51%43%6% 58%32%10% Mail Addressed to You Radio Adverts TV Adverts Social Network Commentary Press Adverts Leaflets/Fliers Through Letterbox Very relevant Not at all relevantRelevant
- 5. 59%04 65+ Years 72% 62% household mail direct mail Irish people love receiving post, whether it’s household mailor direct mail(a) . Why is Direct Mail so Effective?
- 6. 57% 51% 02 35-44 Years 03 45-64 Years 48% 30% Direct mail Email 59%04 65+ Years 22%TV The Channels that make Irish Consumers feel most Valued (g)
- 7. 54% of Irish people are more likely to click a search link for a company if they have received a piece of direct mail from them(e) . How does Direct Mail influence Online Engagement?
- 8. For campaigns seeking awareness, acquisition, conversion and retention, direct mail ranks in the top 3(f) . Addressed DM Local Press Trade Fair/Local Events Social Media 47%41%66% 56%48%57% 57%52%63% 61%53%66% Building awareness and providing information Converting new leads into new sales Increasing loyalty and spend amongst existing customers Effectiveness of Direct Mail
- 9. We place huge importance on being able to touch and physically interact with something. Which is why most of us feel comfortable requesting more product or service information by post(e) . 34% 66%Disagree Agree Effectiveness of Channels Combination 57% 51% 59% 02 35-44 Years 03 45-64 Years 04 65+ Years 63% 66% 70% 34% 18-34 Years 35-44 Years 45-64 Years 65+ Years ‘If I see a product or service online, I’d like the option of requesting more information to be sent to me by post.’ (amongst internet users) 'Agree' by age group The Power of Physical
- 10. Whether a consumer already does business with a company or not, they still prefer being contacted by mail(d) . We are also more likely to react to well executed and impactful direct mail(d) . Prospect customer preferred direct contact channels Mail No PreferenceEmail 35% 37% 28% Mail No PreferenceEmail 30% 47% 23% Existing customer preferred direct contact channels The WOW factor!
- 11. (a) An Post Communications Panel Wave 21 Feb-Apr 2014 prepared for An Post by B&A (b) IPA Databank meta-analysis conducted by Peter Field and Royal Mail, 2014 (c) An Post Direct Mail Business Study: Wave 8 Feb 2013. A presentation prepared for An Post by Amarach (d) An Post Corporate Image Tracker April-June 2014 for An Post carried out by Millward Brown (e) An Post Communications Panel Sep-Nov 2013 for An Post carried out by B&A (f) An Post SMEs Usage & Attitude to Direct Mail July 2014 prepared for An Post by Ipsos MRBI (g) Amarach consumer research for An Post 2013 References