A survey of Irish businesses and consumers about the state of loyalty and rewards in Ireland today. Commissioned by An Post.
More details here:
http://www.anpost.ie/AnPost/AnPostDM/Tools/Stats/Consumer+Insights+and+Trends/Loyalty+Research/Put+value+back+into+customers+hands.htm
Rewards and benefits can be used to not only increase brand loyalty and encourage repeat custom, but also to inspire action. This is not limited to the workplace.
Consumer-facing businesses around the UK are increasingly making use of rewards and incentives to win their custom.
Here at One4all Rewards, inspiring action through rewards and gifts is our business, and as such we wanted to investigate just how many businesses are now making use of this form of marketing and how consumers really respond to it.
We have commissioned a survey of 1,004 British consumers to lift the lid on B2C incentive marketing.
We hope you find the results insightful.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
Leading media outlet RETHINK Retail spoke with top retail executives and industry thought leaders about how luxury is shifting into a more digital, personal, and sustainable industry.
See the full article on RETHINK Retail's website: https://bit.ly/37l4fj2
You’ll hear from:
Ron Thurston, VP of Stores at INTERMIX; Author of “Retail Pride”
Line Tousignant, VP Strategy & Experience at Valtech
Shannon Ryan, EVP North America at Valtech
Wolfgang Hoffmann, President of Jaguar Land Rover Canada
Fabiola Velarde, Senior Director Emporio Armani Retail Americas at Giorgio Armani
Ludovic Baussan, Co-Founder & Head of Strategy at 2nd AVE
Elinor Noble, Global Head of Retail Excellence at LOEWE (LVMH)
Francois-Xavier Hotier, President of Ulysse Nardin Americas and Kering Luxury Watches
Sandrine Crener, Program Director at Harvard Business School
Marie Driscoll, Managing Director Luxury & Fashion at Coresight Research
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
Today’s banking customers want much more than a place to store and access their cash. They want help with financial planning, tracking, and goal-setting and are increasingly tapping alternative institutions for that help. Unregulated innovators like Google Wallet and PayPal are stepping in and putting increasing pressure on banks to adapt—or die.
Meanwhile, financial services firms have been slow to innovate, still stuck on strategies for increasing branch visits. In turn, the influence they have over the personal lives of their customers is waning fast. As we run headlong into a digital-first future, how can financial service firms remain relevant?
Download this slide deck from Lithium and learn:
1. Why social customer experience is fast becoming an important battle ground for the financial service industry.
2. How financial service firms use social for marketing, customer care and service innovation.
3. Which banks, credit card and insurance companies do social right, do it best—and how.
4. The returns financial service firms are getting from social.
5. Social strategies and best practices financial service firms can deploy today to get in the game.
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Rewards and benefits can be used to not only increase brand loyalty and encourage repeat custom, but also to inspire action. This is not limited to the workplace.
Consumer-facing businesses around the UK are increasingly making use of rewards and incentives to win their custom.
Here at One4all Rewards, inspiring action through rewards and gifts is our business, and as such we wanted to investigate just how many businesses are now making use of this form of marketing and how consumers really respond to it.
We have commissioned a survey of 1,004 British consumers to lift the lid on B2C incentive marketing.
We hope you find the results insightful.
22 really useful customer retention stats from across the web covering customer retention, customer service, customer feedback, customer profitability and more.
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
Leading media outlet RETHINK Retail spoke with top retail executives and industry thought leaders about how luxury is shifting into a more digital, personal, and sustainable industry.
See the full article on RETHINK Retail's website: https://bit.ly/37l4fj2
You’ll hear from:
Ron Thurston, VP of Stores at INTERMIX; Author of “Retail Pride”
Line Tousignant, VP Strategy & Experience at Valtech
Shannon Ryan, EVP North America at Valtech
Wolfgang Hoffmann, President of Jaguar Land Rover Canada
Fabiola Velarde, Senior Director Emporio Armani Retail Americas at Giorgio Armani
Ludovic Baussan, Co-Founder & Head of Strategy at 2nd AVE
Elinor Noble, Global Head of Retail Excellence at LOEWE (LVMH)
Francois-Xavier Hotier, President of Ulysse Nardin Americas and Kering Luxury Watches
Sandrine Crener, Program Director at Harvard Business School
Marie Driscoll, Managing Director Luxury & Fashion at Coresight Research
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
Today’s banking customers want much more than a place to store and access their cash. They want help with financial planning, tracking, and goal-setting and are increasingly tapping alternative institutions for that help. Unregulated innovators like Google Wallet and PayPal are stepping in and putting increasing pressure on banks to adapt—or die.
Meanwhile, financial services firms have been slow to innovate, still stuck on strategies for increasing branch visits. In turn, the influence they have over the personal lives of their customers is waning fast. As we run headlong into a digital-first future, how can financial service firms remain relevant?
Download this slide deck from Lithium and learn:
1. Why social customer experience is fast becoming an important battle ground for the financial service industry.
2. How financial service firms use social for marketing, customer care and service innovation.
3. Which banks, credit card and insurance companies do social right, do it best—and how.
4. The returns financial service firms are getting from social.
5. Social strategies and best practices financial service firms can deploy today to get in the game.
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Get Loyalty Smart - Sectors of Opportunityemmersons1
Brands are starting to rethink what loyalty means for their customers, and this week, we look at a the range of strategies that different sectors are adopting.
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
2018 state of global customer service reportMichaelRoenker
The Microsoft 2018 State of Global Customer Service survey polled
5,000 individuals across Brazil, Germany, Japan, the United Kingdom,
and the United States. Our results confirm that customer service
remains a cornerstone of customer experience and can serve as a brand
differentiator. In fact, 95% of our survey respondents indicated that
customer service is important to their choice of and loyalty to a brand.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
Briefing Note - Consumer response to a data breach Compliance3
Compliance3 likes to stay ahead of the game with our customer insight research. Our latest round of research conducted in May 2016 looks into how consumers respond to data breaches. For an accessible summary of our research here is our briefing note. Look out for round 6 which will be released shortly.
LIfecycle marketing connects a company with its customers by sending the right messages at the right time.
Obtaining Customers.
Marketing projections, supply chain instability, and Jon's disappearance are among the enterprise's hits and misses…
We can't go back since we've gone too far.
Stars in video games.
Innovate!
First and foremost, the customer.
My point of view.
But there is one fundamental truth that never changes:
Neto State of Ecommerce Report: Retail Year in Review 2017Neto
This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.
Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.
And it’s up to retailers to deliver.
Learn how your ecommerce business measures up and how you can tailor your business to the changing needs of consumers.
Get Loyalty Smart - Sectors of Opportunityemmersons1
Brands are starting to rethink what loyalty means for their customers, and this week, we look at a the range of strategies that different sectors are adopting.
The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
2018 state of global customer service reportMichaelRoenker
The Microsoft 2018 State of Global Customer Service survey polled
5,000 individuals across Brazil, Germany, Japan, the United Kingdom,
and the United States. Our results confirm that customer service
remains a cornerstone of customer experience and can serve as a brand
differentiator. In fact, 95% of our survey respondents indicated that
customer service is important to their choice of and loyalty to a brand.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
Briefing Note - Consumer response to a data breach Compliance3
Compliance3 likes to stay ahead of the game with our customer insight research. Our latest round of research conducted in May 2016 looks into how consumers respond to data breaches. For an accessible summary of our research here is our briefing note. Look out for round 6 which will be released shortly.
LIfecycle marketing connects a company with its customers by sending the right messages at the right time.
Obtaining Customers.
Marketing projections, supply chain instability, and Jon's disappearance are among the enterprise's hits and misses…
We can't go back since we've gone too far.
Stars in video games.
Innovate!
First and foremost, the customer.
My point of view.
But there is one fundamental truth that never changes:
Power Point Presentation Permission Corp Overview With Online Shopping 10 Aug...JeffGlazer
PermissionCorp has a leading Onlien Rewards program to drive sales to its reward partner e commerce stores. This presentation is an overview of RewardsCentral award winning Online Shopping network
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Loyalty programs need to start (and sometimes re-start) with strategy. Outdated program engagement strategies aren't engaging customers. Instead they're breeding a consumer type : Deletists. 73% of them now close accounts & 60% delete apps to escape loyalty programs - Aimia Inc global research
David Cole of fast.MAP outlines the changes that have happened across the last 7 years of the survey.
Beginning this year, an increased focus on promotions has revealed significantly more areas where Marketers feelings are not borne out by the facts.
This presentation runs through all of the key areas correcting the impressions in some critical areas.
PermissionCorp is a Leading International Provider of Online Marketing & Advertising. Under PermissionCorp, RewardsCentral has become one of Australia’s largest online communities since its inception in 1999, connecting people and businesses online. Our multi-award winning Australian business continues to grow from strength to
strength, providing online marketing and advertising solutions to Australia’s
leading consumer brands and agencies.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
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Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
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The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
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Our monthly index of Irish consumer spending, saving and borrowing intentions has reached an all time high nearly 9 years after we started measuring the mood of the nation.
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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3. 3
With more and more loyalty programmes launching every week, what do
businesses and consumers really feel about them? What channels are most
effective at driving loyalty? And how do consumers prefer to engage with them?
In a survey that is the only of its kind in Ireland, An Post Mail Media Unit
commissioned independent research undertaken by Amárach Research to shine a
light on loyalty issues from the viewpoint of both consumers and businesses.
When 55% of marketers in Ireland consider building loyalty among existing
customers to be their number one priority for 2013, this research couldn’t be
more revealing. It’s a priority that makes sense because with fewer people
spending, customer retention has become the new acquisition.
With the choice of channels through which to reach customers increasing, this
research gives real clarity on those that have the greatest impact.
It’s no surprise that the personal touch still delivers the greatest connection.
The research proves that consumers like receiving post with 65% of 18-25 year
olds saying they are excited when they go to open or check for post. That’s why
70% of Irish consumers prefer to receive loyalty rewards in the post. Nearly half
the respondents in the survey say that addressed post makes them feel like a
valued customer.
It seems now more than ever, that when it comes to building customer loyalty,
tangible communications has secured its place in an integrated marketing
campaign.
4. 4
4
Since this research began in 2009 over 1,200 Irish marketing decision makers,
have contributed their input. In this wave they are revealing that there is
opportunity to grow business as turnover is increasing and marketing budgets
are stabilising.Alongside this increase in marketing spend, they report a
corresponding increase in being accountable for expenditure and the need to
track return on investment on their campaigns. They report that the focus of
marketing objectives in 2013 will be on generating sales or usage and increasing
loyalty amongst their current customers.
51
55
58
Top 2013 Objectives for Marketing Decision Makers (%)
WHAT BUSINESSES ARE TELLING US
To sell existing products/services to new customers
To increase loyalty amongst current customers
To sell existing products/services to existing customers
5. 5
7
10
7 7
6
2
60
1
1
FEB
2011
Above the Line 60
Other 10
Email 7
Telesales 7
Direct Mail 7
Social Network Campaign 6
SMS 2
Adverts on Apps/Games 1
%
Above the Line 56
Direct Mail 10
Social Network Campaign 10
Email 8
Other 6
Telesales 4
SMS 3
Group Discount Website 2
Adverts on Apps/Games 1
%
10
10
8 6
4
3
56
1
2
1
FEB
2013
MARKETING SPEND BY CHANNEL
These results show that the average spend on below the line activity is
increasing year on year with above the line spend decreasing.
7. 7
LOYALTY PROGRAMME MEMBERSHIP
Total
(1,000)
%
Total
(250)
%
Men
(471)
%
Men
(104)
%
Women
(529)
%
Women
(146)
%
Yes
No
Membership of loyalty programmes is not as prevalent amongst
the under 25’s but is higher amongst women in both samples.
87 8876
8
19
40
13 12
24
81 6092
ALL IRISH ADULTS 18 - 25s
When 9 out 10 adults are part of a loyalty club, you expect to see a lot of
loyalty cards in circulation. But with figures showing that the average adult has
4 cards in their wallet, to stand out, brands need to make their programmes
feel rewarding and keep their cards top of mind. Or in this case, front of wallet.
8. 8
ALL IRISH ADULTS
18-25s
NUMBER OF CARDS HELD
3.2
MEN
2.6
4.5
WOMEN
MEN
WOMEN
MEN
4.3
LOYALTY CARDS
With consumers reporting that their favourite aspects of a loyalty programme
are good rewards, money-off coupons and points building up quickly, it’s easy
to see why some of us ending up collecting a broad range of loyalty cards.
Currently the top three most used loyalty programmes in Ireland are Tesco,
Dunnes Stores and Boots with Tesco’s being highlighted by consumers as the
loyalty programme that gives away the most rewards.
The average number of loyalty cards in Irish wallets is 4.
9. 9
MOST POPPULAR SECTORS FOR LOYYALTY AMONNG
IRISH CONNSUMERS
GROCERY RETAILERS
ALL IRISH ADULTS (%) 18 - 25s (%)
PETROL STATIONS
CLOTHING RETAILERS
GAS/ELECTRICITY PROVIDERS
CHEMISTS/HEALTHCARE
CINEMA
73
65
45
39
35
33
62
26
41
56
48
31
11. 11
DELIVERING GENUINE CUSTOMER VALUE
Radio, TV and email may offer a broader reach, but when you want to build
genuine customer loyalty, customers want to have something tangible in their
hands from the company. For Irish adults and interestingly even more so for those
under 25, the experience of receiving a piece of mail that is personally addressed
makes them feel valued in a way no other advertising channel can.
TOP THREE MOST EFFECTIVE CHANNELS TO MAKE
CONSUMERS FEEL VALUED
22
48
ALL IRISH ADULTS (%)
POST
EMAIL
TV
18-25s (%)
29
20
47
32
Post 48
Email 29
TV 22
Telephone 15
Newspapers 15
Radio 10
Magazines 10
Leaflets inserted into bills/other
addressed post
10
Text/SMS 10
Web Adverts 7
Flyers through the door 6
Posters 4
Adverts on social networks 3
Adverts in apps or games 1
Post 47
Email 32
TV 20
Newspapers 12
Telephone 11
Radio 9
Magazines 9
Text/SMS 9
Posters 4
Web Adverts 7
Leaflets inserted into bills/other
addressed post
6
Flyers through the door 6
Adverts on social networks 4
Adverts in apps or games -
%
%
POST
EMAIL
TV
13. 13
EMAIL 30%
ALL IRISH ADULTS (%)
18-25s (%)
POST
POST
EMAIL
EMAIL
TV
NEWSPAPERS
NEWSPAPERS
24
34
22
MOST EFFECTIVE CHANNELS FOR CUSTOMER LOYALTY
It’s interesting that Direct Mail is as powerful as TV at making customers feel more
loyal towards a brand. And for Irish companies without the marketing budget for
TV ads this makes building customer loyalty achievable.
36
32
25
21
WHICH CHANNEL MAKES YOU FEEL MORE LOYAL
TOWARDS A COMPANY?
Post 34
TV 34
Newspapers 24
Email 22
Radio 16
Magazines 16
Telephone 11
Flyers 10
Web Adverts 9
Posters 8
Leaflets inserted into bills/other
addressed post
8
Text/SMS 5
Adverts on social networks 3
Adverts in apps or games 1
%
TV 36
Post 32
Email 25
Newspapers 21
Radio 17
Magazines 16
Posters 10
Web Adverts 10
Flyers through the door 10
Telephone 9
Leaflets inserted into bills/other
addressed post
6
Text/SMS 4
Adverts on social networks 4
Adverts in apps or games -
%
34
TV
15. 15
MOST EFFECTIVE METHOD FOR DELIVERING
LOYALTY REWARDS
ALL IRISH ADULTS (%)
18-25s (%)
Did you know that 70% of Irish consumers prefer to receive vouchers or loyalty
rewards in the post? And it’s not just confined to older adults either, with 66%
of 18 to 25 year olds also citing post as their preferred method.
Counter intuitively, considering the digital world in which we all now live,
only 31% of all adults and 29% of 18-25 year olds prefer to receive vouchers or
club card loyalty rewards by email.
POST
POST
EMAIL
EMAIL
EMAIL 30%
Agree Disagree
31 41
70 10
Agree Disagree
29 36
66 11
PREFER TO RECEIVE BY:
16. 16
OF 18 TO 25 YEAR OLDS
PREFER TO RECEIVE
LOYALTY REWARDS
IN THE POST.
66%
17. 17
LIKELIHOOD OF CUSTOMERS REDEEMING VOUCHERS
IF RECEIVED THROUGH:
The objective of a loyalty programme is to keep customers coming back.
Redemption of vouchers or points is a KPI for loyalty programmes. So for
companies looking to improve their voucher redemption figures, offering the
rewards through the post increases the likelihood of customers using them.
LIKELIHOOD TO USE REWARDS SENT BY*
: (%)
4
32
36
59
63
75
ONLINE
EMAIL
TEXT
APP
POST
*
Participants selected multiple answers
18. 18
METHODOLOGY FOR RESEARCH
Amárach Research has conducted a number of surveys examining
the trends of Direct Mail in Ireland on behalf of An Post. This has been
explored from both the point of view of the consumer and also from
the marketer’s perspective.
The most recent consumer study was conducted during February and
March 2013.
The current wave of research encompasses an online sample of 1000
respondents representative of the Republic of Ireland with an additional
booster sample of 250, 18-25 year olds.
19.
20. 20
For further information contact:
An Post
Mail Media Unit
General Post Office
O’Connell Street Lower
Dublin 1
CallSave: 1850 21 16 32
Website: www.anpost.ie/mailmedia
Email: mail.media@anpost.ie
For more on loyalty in Ireland visit
www.anpost.ie/directdebate