Charity & direct mail
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How Direct Mail brings out the generosity in Irish Consumers. The Mail Media Unit at An Post.
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Loyalty & Irish Consumers - An Post Mail Media Unit
A survey found that 38% of respondents had 1 email account, 30% had 2 accounts, 19% had 3 accounts, and 13% had 4 or more email accounts. The graph shows the percentage of respondents and the number of email accounts they have.
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Find out all you need to know about loyalty now at anpost.ie/directdebate.
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Local Marketing: If Removed Could be Fatal
On behalf of An Post’s Mail Media Unit,
Amárach carried out an examination
to test the differences in attitudes
and media consumption between
Irish and UK consumers.
The results were a real eye-opener
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A survey found that 38% of respondents had 1 email account, 30% had 2 accounts, 19% had 3 accounts, and 13% had 4 or more email accounts. The graph shows the percentage of respondents and the number of email accounts they have.
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Topaz recently launched 'Play or Park' a new loyalty game that aims to give Topaz a keen competitive edge. The results to date are staggering, even in its first few weeks.
Attendees heard about the Topaz loyalty journey, why loyalty is considered a competitive advantage, and what it takes to get a loyalty programme off the ground.
Find out all you need to know about loyalty now at anpost.ie/directdebate.
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Customer loyalty is a strategic priority for many Irish businesses this year; that’s why An Post has launched a superb new resource, the Direct Debate. This portal will let you share your views on loyalty and put the best tools, case studies, and practical advice to work for your business. It’ll grow to become a one-stop shop for the strongest research, brilliant ‘how-to’ guides and fresh perspectives. And it’s all yours, for free.
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• Optimise your loyalty strategy for real results.
• Convert influential customers into brand advocates.
Find out all you need to know about loyalty now at anpost.ie/directdebate.
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O2 ran a direct mail campaign targeting prepay customers who had not used their phones in a designated period to encourage them to start using their phones again. The campaign offered €20 in free credit to incentivize customers and included the recipient's name for personalization. It achieved a 14% response rate, showing that a targeted offer with a call to action and time limit can boost customer retention in a competitive telecommunications market.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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