Grow My Business - Alison Cowzer 'Bake it to Make it'
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This document discusses the plans and goals of a bakery business called East Coast Bakehouse. The bakery aims to produce biscuits in Ireland to meet the €220 million annual market for imported biscuits. The business outlines key ingredients for success including developing a strong team, understanding customer needs, producing quality products, achieving scale, and obtaining funding. It provides details on the leadership team and progress so far, including being a finalist for an Irish food award and developing a marketing plan. The document encourages raising funding by networking, telling their story, and knowing their business metrics.
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Notes of keynote confectionery 2011 report
SUMMARY
From 2006 to 2010:
• Sales of confectionery increased by 14% to £5.03bn.
• Chocolate sales rose by 17%.
• New product development (NPD) has been limited in recent years. Brands have produced their existing products in different formats, for example, as miniatures, or improved and modified the recipes of existing products. For example Nestlé and Cadbury used more organic and fair-trade ingredients.
• The market value is predicted to rise as the input costs are raising (price of cocoa and sugar + added tax: VAT).
• Even is the level of UK market penetration is increasing, the potential for growth is limited.
• The confectionary industry reacted quickly to the economic downturn by meliorating the value proposition and the number of promotions and discounts in order to attract cash-strapped consumers = the industry is unscathed.
CONTENT
I MARKET DEFINITION
1. Market Size:
2. Market Trends:
3. UK Chocolate Confectionery Sector:
4. UK Sugar Confectionery sector:
II INDUSTRY BACKGROUND
1. Employment
2. Distribution
3. Consumption
4. Key associations:
III COMPETITORS
1. Brand strategy
2. Cadbury Ltd (Owned by Kraft since 2010)
Brands selection:
• Flake: http://www.youtube.com/watch?v=o72M-Z6qhJg
• Green & Black’s: http://www.youtube.com/watch?v=up06rdUurg4&feature=related
• Halls Soothers: http://www.tellyads.com/show_movie.php?filename=TA12342
• Wishes: http://www.cadburymakeawish.org/
• Wispa: http://vimeo.com/31499750
3. Kraft Foods UK Ltd
Main Brands:
• Milka
• Terry’s Chocolate Orange
4. Mars/Wrigley
Main Brands:
• Bite-size: http://www.talkingretail.com/products/product-news/mars-launches-biggest-ever-bitesize-promotion
• Galaxy: http://www.youtube.com/watch?v=Old1KN9qYuM
• Wrigley Extra: http://www.youtube.com/watch?v=lRDfkAkQTEo
5. Nestle
Brands selection:
• Aero: http://www.youtube.com/watch?v=K0Gr0_taK-k
• Polo: http://www2.cbsoutdoor.ie/Our-Media/Excite/Polo---Sucker-or-Cruncher/
• Rowntree: http://vimeo.com/23154594
IV SWOT
1. Strengths
2. Weakness
3. Opportunities
4. Threats
V Buying Behaviour
VI Future trends
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Cadbury analysis
Cadbury is a subsidiary of Kraft Foods that produces confectionery products. It was founded in Birmingham, UK in 1824 and currently has over 70,000 employees worldwide. The company generates billions in annual revenue. Cadbury's core purpose is to make delicious products that consumers can feel good about. The company has a variety of candy bars, chocolates, biscuits, drinks and other snacks. It uses various strategies like focusing on quality, innovation, and competitive pricing to market its products globally and compete with other major confectionery companies like Nestle, Mars and Hershey.
Cadbury Presentation
Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To maintain its leading position, Cadbury needs to focus on brand building, expanding into emerging markets, and forming strategic partnerships.
Cadbury Presentation
Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To maintain its leading position, Cadbury needs to focus on brand building, expanding into emerging markets, and forming strategic partnerships.
Cadbury presentation
Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To further grow globally, Cadbury should focus on expanding into emerging markets in Asia Pacific and consider strategic partnerships.
Cadbury presentation
Cadbury is a confectionery company founded in Birmingham, England in 1824. It manufactured the first chocolate bar in 1847 and the first milk chocolate in 1897. Today it has a wide range of products including chocolate bars, candies, gum, and beverages. It is now the largest confectionery company in the world. Some of its iconic brands are Cadbury Dairy Milk, Cadbury Roses, and Cadbury Flake. It faces competition from other major confectionery companies like Mars, Nestle, Ferrero and Kraft Foods. To maintain its leading position, Cadbury needs to focus on brand building, expanding into emerging markets, and forming strategic partnerships.
Cadbury: Business Analysis.
This document provides an overview of the history and operations of Cadbury, a British confectionary company. Some key points:
- Cadbury was founded in Birmingham, UK in 1824 by John Cadbury as a grocer initially selling cocoa and drinking chocolate.
- It has grown to be the second largest confectionary brand in the world, producing many popular chocolate bars like Dairy Milk and Milk Tray.
- Cadbury uses market research and focuses on mass markets worldwide. Its target audience includes people of all ages.
- The company has been successful due to its quality products, marketing strategies, and expansion to over 200 countries.
Bis presentation
Costa Coffee was founded in 1971 in London by Italian brothers. It has since expanded to over 3,800 stores worldwide. Costa Coffee sells not just coffee but also sandwiches, cakes, and specialty drinks. It has a diversified product line to suit different customer needs. Costa Coffee benefits from its parent company Whitbread, which has resources from other hospitality businesses, giving it strong capital. Between 2010-2018, Costa Coffee's annual revenues continued to rise, reaching over 1.29 billion British pounds in 2018.
Dairy milk advert, research and developing idea
This document provides information about Cadbury Dairy Milk chocolate, including its history dating back to 1824, advertising strategies used over time, strengths and opportunities for growth, as well as weaknesses and threats. It also describes techniques used in Dairy Milk advertisements such as using children, cinematography, sound, and targeting mainstream audiences. Primary research in the form of a questionnaire is presented along with responses. An idea for a student-created Dairy Milk advert is proposed and feedback on a draft version is summarized before changes are described and a final version is referenced.
Dairy milk advert, research and my idea
This document provides information about Cadbury Dairy Milk chocolate, including its history dating back to 1824, marketing strategies, strengths, opportunities, weaknesses, threats, and rivals. It also discusses advertising techniques used in Dairy Milk ads from 1982 and 2008. Primary research in the form of a questionnaire is presented. The document then outlines the creator's idea for a Dairy Milk advert, showing a draft version and feedback received. Changes are described and the final advert is mentioned.
Seminar on britannia
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Case Study Visit Scotland
The document outlines PR action plans for two Scottish tourism campaigns between 2009 and 2010. It proposes press kits and events in Paris to promote "Homecoming Scotland" in 2009 and "Meet the Scots" in 2010 to tour operators, airlines, and press. A venue in Paris would be transformed to feel like a Scottish home with rooms dedicated to Scottish culture, cuisine, and activities to engage 150 industry guests. Past press trips between 2004-2008 engaged over 150 media outlets and generated over 11 million Euros in press coverage.
Ppt on cadbury
1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
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- 6. OUR STORY
- 10. UK Biscuit Market €3 Billion p.a.
- 19. We Care About Our Customers Ingredients Innovation Sustainability Food
- 21. INGREDIENTS
- 22. 1. TEAM 2. MARKET INSIGHT 3. PRODUCT 4. CUSTOMERS 5. SCALE 6. FUNDING
- 27. LISTENING TO BISCUIT LOVERS!
- 29. Blas na hÉireann Finalist 2016
- 33. What do you think of our biscuits? @eastcoastbake eastcoastbakehouse
- 34. RAISING FUNDING
- 35. RAISING FUNDING What to ask for?
- 36. RAISING FUNDING Who to ask?
- 37. RAISING FUNDING How to ask?
- 39. Pitches
- 40. Be brave
- 41. Tell your story
- 43. Lean on other people Ask for advice
- 46. ! It’s not all about business…
- 49. “THE FUTURE DEPENDS ON WHAT YOU DO TODAY”Mahatma Ghandi