SlideShare a Scribd company logo
The Home of Guinness - Dublin
The Guinness Storehouse
•  The Home of Guinness
•  Platinum brand immersion
experience
•  Recruiting and immersing 1.2m
consumers yearly
•  Converting consumers to advocates
through delivering THE best
Guinness experience in the world
The Home of Guinness
•  Ireland’s #1 visitor attraction
•  +1.2 million visitors annually
•  +14 million visitors since opening in
2000
•  Guinness Archives
•  Unique events and meeting space
catering from 2-2000
•  Guinness Flagship retail store
Authentic Brand Immersion
…by delivering a compelling brand story across by building an unrivalled depth of
message and through sensory immersion.
We seek to bring consumers closer to Guinness…
“When we think of taste
perception, we immediately
think of sensations on the
tongue. However, ...taste is not
physiologically comprised of
sensations from taste buds
only, but also relies heavily on
input from the other senses”
Prof Ryan Smith Elder
The Idea
•  A new multi-sensory taste
experience where visitors are
tutored through their first taste of
Guinness
•  Scientific and creative elements
combined to heighten the senses
and appreciate the distinctive
taste of the iconic stout from the
very first velvet sip to the last
lingering drop.
•  The audience? 18% of visitors
taste Guinness here for the first
time
Key Project Elements
•  Designed for all the senses
–  Darkened narrowing entrance corridor
–  Leading to the brilliant white rooms
–  Orange lighting on the entrance positively associated with food.
–  Bright white lights in the “fountain of truth” are designed to stimulate
the senses to heighten the taste experience.
–  Culminating in the red velvet chamber modelled on historic brewery
buildings.
•  Innovative technology - the invention of the flavour fountains in the
Fountain of Truth.
Catherine Keegan - Guinness Storehouse Visitor Experience
Catherine Keegan - Guinness Storehouse Visitor Experience
Catherine Keegan - Guinness Storehouse Visitor Experience
Catherine Keegan - Guinness Storehouse Visitor Experience

More Related Content

What's hot

2017 Marketing Inishowen ~ Inishowen Tourism
2017 Marketing Inishowen ~ Inishowen Tourism2017 Marketing Inishowen ~ Inishowen Tourism
2017 Marketing Inishowen ~ Inishowen Tourism
Kevin Inishowen
 
Innovators in Napa
Innovators in NapaInnovators in Napa
Innovators in Napa
Sonwon Kim
 
Bogotá city
Bogotá cityBogotá city
Bogotá city
Elizabeth Ballén
 
Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...
Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...
Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...
Brussels Briefings (brusselsbriefings.net)
 
Wine & Tourism - exploring the potential
Wine & Tourism - exploring the potentialWine & Tourism - exploring the potential
Wine & Tourism - exploring the potential
David Holderness
 
College now
College nowCollege now
College now
Theresa Sing
 
Place of Irish Craft Beer - August 2018
Place of Irish Craft Beer - August 2018Place of Irish Craft Beer - August 2018
Place of Irish Craft Beer - August 2018
Shawn Day
 
Social media project
Social media projectSocial media project
Social media project
Travis Vogt
 
Dingle Tourism and Marketing
Dingle Tourism and Marketing  Dingle Tourism and Marketing
Dingle Tourism and Marketing
Alexandra Colucci
 
Bondi australian premium beer trade presenter
Bondi australian premium beer trade presenterBondi australian premium beer trade presenter
Bondi australian premium beer trade presenter
Ross Bennie
 
Nov 2012 presentation draft sj
Nov 2012 presentation draft sjNov 2012 presentation draft sj
Nov 2012 presentation draft sj
FLWA
 
Discover the Basque country by RTA
Discover the Basque country by RTADiscover the Basque country by RTA
Discover the Basque country by RTA
tanguylefebvre
 
Defining the Program [Kyle]
Defining the Program [Kyle]Defining the Program [Kyle]
Defining the Program [Kyle]
Mark Donofrio
 
Cafe Tour Presentation by Charles Manners November 2013
Cafe Tour Presentation by Charles Manners November 2013Cafe Tour Presentation by Charles Manners November 2013
Cafe Tour Presentation by Charles Manners November 2013
Turpin Smale Catering Consultants
 
Solomo
SolomoSolomo
Solomo
jrobles78
 
Sales training portal
Sales training portalSales training portal
Sales training portal
Siva Pratap
 
Pumpkin festival2REV
Pumpkin festival2REVPumpkin festival2REV
Pumpkin festival2REV
DebAxtell
 

What's hot (17)

2017 Marketing Inishowen ~ Inishowen Tourism
2017 Marketing Inishowen ~ Inishowen Tourism2017 Marketing Inishowen ~ Inishowen Tourism
2017 Marketing Inishowen ~ Inishowen Tourism
 
Innovators in Napa
Innovators in NapaInnovators in Napa
Innovators in Napa
 
Bogotá city
Bogotá cityBogotá city
Bogotá city
 
Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...
Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...
Grenada AgriTourism Policy Setting Workshop : Magdalena Fielden " Experiences...
 
Wine & Tourism - exploring the potential
Wine & Tourism - exploring the potentialWine & Tourism - exploring the potential
Wine & Tourism - exploring the potential
 
College now
College nowCollege now
College now
 
Place of Irish Craft Beer - August 2018
Place of Irish Craft Beer - August 2018Place of Irish Craft Beer - August 2018
Place of Irish Craft Beer - August 2018
 
Social media project
Social media projectSocial media project
Social media project
 
Dingle Tourism and Marketing
Dingle Tourism and Marketing  Dingle Tourism and Marketing
Dingle Tourism and Marketing
 
Bondi australian premium beer trade presenter
Bondi australian premium beer trade presenterBondi australian premium beer trade presenter
Bondi australian premium beer trade presenter
 
Nov 2012 presentation draft sj
Nov 2012 presentation draft sjNov 2012 presentation draft sj
Nov 2012 presentation draft sj
 
Discover the Basque country by RTA
Discover the Basque country by RTADiscover the Basque country by RTA
Discover the Basque country by RTA
 
Defining the Program [Kyle]
Defining the Program [Kyle]Defining the Program [Kyle]
Defining the Program [Kyle]
 
Cafe Tour Presentation by Charles Manners November 2013
Cafe Tour Presentation by Charles Manners November 2013Cafe Tour Presentation by Charles Manners November 2013
Cafe Tour Presentation by Charles Manners November 2013
 
Solomo
SolomoSolomo
Solomo
 
Sales training portal
Sales training portalSales training portal
Sales training portal
 
Pumpkin festival2REV
Pumpkin festival2REVPumpkin festival2REV
Pumpkin festival2REV
 

Viewers also liked

Guiness storehouse
Guiness storehouseGuiness storehouse
Guiness storehouse
Vanesa Campillejo
 
Traditional irish food
Traditional irish foodTraditional irish food
Traditional irish food
tinaval1
 
Task about support services aslam
Task about support services aslamTask about support services aslam
Task about support services aslam
Aslam Gipro
 
Direct Marketing: Key Statistics
Direct Marketing: Key StatisticsDirect Marketing: Key Statistics
Direct Marketing: Key Statistics
Post Media
 
Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...
Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...
Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...
Post Media
 
Gavin Fox - Engage the Senses
Gavin Fox - Engage the SensesGavin Fox - Engage the Senses
Gavin Fox - Engage the Senses
Post Media
 
DMCM and NeoPost Ireland
DMCM and NeoPost Ireland DMCM and NeoPost Ireland
DMCM and NeoPost Ireland
Post Media
 
Topaz Play or Park Loyalty Presentation
Topaz Play or Park Loyalty PresentationTopaz Play or Park Loyalty Presentation
Topaz Play or Park Loyalty Presentation
Post Media
 
O2 - Sleeper campaign case study
O2 - Sleeper campaign case studyO2 - Sleeper campaign case study
O2 - Sleeper campaign case study
Post Media
 
Ignition Tiny Tots 10% Treat Campaign - Yveanne Walshe
Ignition Tiny Tots 10% Treat Campaign - Yveanne WalsheIgnition Tiny Tots 10% Treat Campaign - Yveanne Walshe
Ignition Tiny Tots 10% Treat Campaign - Yveanne Walshe
Post Media
 
Local Marketing: If Removed Could be Fatal
Local Marketing: If Removed Could be FatalLocal Marketing: If Removed Could be Fatal
Local Marketing: If Removed Could be Fatal
Post Media
 
Chilli Pepper Marketing - Loyalty presentation
Chilli Pepper Marketing - Loyalty presentationChilli Pepper Marketing - Loyalty presentation
Chilli Pepper Marketing - Loyalty presentation
Post Media
 
Data Ireland: Essential Steps
Data Ireland: Essential Steps Data Ireland: Essential Steps
Data Ireland: Essential Steps
Post Media
 
Nigel Hollis - Marketing in Five Dimensions
Nigel Hollis - Marketing in Five DimensionsNigel Hollis - Marketing in Five Dimensions
Nigel Hollis - Marketing in Five Dimensions
Post Media
 
Ignition - integrated ideas people and SuperValu
Ignition - integrated ideas people and SuperValuIgnition - integrated ideas people and SuperValu
Ignition - integrated ideas people and SuperValu
Post Media
 
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Post Media
 
Charity & direct mail
Charity & direct mailCharity & direct mail
Charity & direct mail
Post Media
 
Grow My Business - Alison Cowzer 'Bake it to Make it'
Grow My Business - Alison Cowzer 'Bake it to Make it'Grow My Business - Alison Cowzer 'Bake it to Make it'
Grow My Business - Alison Cowzer 'Bake it to Make it'
Post Media
 
Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'
Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'
Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'
Post Media
 
'New Rules of Communication' Patrick Collister
'New Rules of Communication' Patrick Collister'New Rules of Communication' Patrick Collister
'New Rules of Communication' Patrick Collister
Post Media
 

Viewers also liked (20)

Guiness storehouse
Guiness storehouseGuiness storehouse
Guiness storehouse
 
Traditional irish food
Traditional irish foodTraditional irish food
Traditional irish food
 
Task about support services aslam
Task about support services aslamTask about support services aslam
Task about support services aslam
 
Direct Marketing: Key Statistics
Direct Marketing: Key StatisticsDirect Marketing: Key Statistics
Direct Marketing: Key Statistics
 
Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...
Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...
Dermot Mulligan & Jimmy Murphy on Building A New Brand World at Best of Irish...
 
Gavin Fox - Engage the Senses
Gavin Fox - Engage the SensesGavin Fox - Engage the Senses
Gavin Fox - Engage the Senses
 
DMCM and NeoPost Ireland
DMCM and NeoPost Ireland DMCM and NeoPost Ireland
DMCM and NeoPost Ireland
 
Topaz Play or Park Loyalty Presentation
Topaz Play or Park Loyalty PresentationTopaz Play or Park Loyalty Presentation
Topaz Play or Park Loyalty Presentation
 
O2 - Sleeper campaign case study
O2 - Sleeper campaign case studyO2 - Sleeper campaign case study
O2 - Sleeper campaign case study
 
Ignition Tiny Tots 10% Treat Campaign - Yveanne Walshe
Ignition Tiny Tots 10% Treat Campaign - Yveanne WalsheIgnition Tiny Tots 10% Treat Campaign - Yveanne Walshe
Ignition Tiny Tots 10% Treat Campaign - Yveanne Walshe
 
Local Marketing: If Removed Could be Fatal
Local Marketing: If Removed Could be FatalLocal Marketing: If Removed Could be Fatal
Local Marketing: If Removed Could be Fatal
 
Chilli Pepper Marketing - Loyalty presentation
Chilli Pepper Marketing - Loyalty presentationChilli Pepper Marketing - Loyalty presentation
Chilli Pepper Marketing - Loyalty presentation
 
Data Ireland: Essential Steps
Data Ireland: Essential Steps Data Ireland: Essential Steps
Data Ireland: Essential Steps
 
Nigel Hollis - Marketing in Five Dimensions
Nigel Hollis - Marketing in Five DimensionsNigel Hollis - Marketing in Five Dimensions
Nigel Hollis - Marketing in Five Dimensions
 
Ignition - integrated ideas people and SuperValu
Ignition - integrated ideas people and SuperValuIgnition - integrated ideas people and SuperValu
Ignition - integrated ideas people and SuperValu
 
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
 
Charity & direct mail
Charity & direct mailCharity & direct mail
Charity & direct mail
 
Grow My Business - Alison Cowzer 'Bake it to Make it'
Grow My Business - Alison Cowzer 'Bake it to Make it'Grow My Business - Alison Cowzer 'Bake it to Make it'
Grow My Business - Alison Cowzer 'Bake it to Make it'
 
Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'
Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'
Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'
 
'New Rules of Communication' Patrick Collister
'New Rules of Communication' Patrick Collister'New Rules of Communication' Patrick Collister
'New Rules of Communication' Patrick Collister
 

Similar to Catherine Keegan - Guinness Storehouse Visitor Experience

Taste Of Edinburgh
Taste Of EdinburghTaste Of Edinburgh
Taste Of Edinburgh
babsges
 
Lincolnshire - an award winning and fabulous place
Lincolnshire - an award winning and fabulous placeLincolnshire - an award winning and fabulous place
Lincolnshire - an award winning and fabulous place
Visit Lincolnshire
 
Your Kinda Space E Ver
Your Kinda Space E VerYour Kinda Space E Ver
Your Kinda Space E Ver
Lakhshya Verma
 
Reliance gourmet supermarket freshpik case study
Reliance gourmet supermarket  freshpik case studyReliance gourmet supermarket  freshpik case study
Reliance gourmet supermarket freshpik case study
Your Retail Coach
 
Presentation Svalbard Brewery 8-16
Presentation Svalbard Brewery 8-16Presentation Svalbard Brewery 8-16
Presentation Svalbard Brewery 8-16
Anne Grete Johansen
 
Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...
Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...
Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...
NSDesign Ltd
 
Italian Special Occasions DMC Presentation
Italian Special Occasions DMC PresentationItalian Special Occasions DMC Presentation
Italian Special Occasions DMC Presentation
Italian Special Occasions
 
MICE Presentation Idéa Nordic 2022
MICE Presentation Idéa Nordic 2022MICE Presentation Idéa Nordic 2022
MICE Presentation Idéa Nordic 2022
MICEboard
 
IMI’S SMOKEHOUSE IE – Slideshow 2016 final
IMI’S SMOKEHOUSE IE – Slideshow 2016 finalIMI’S SMOKEHOUSE IE – Slideshow 2016 final
IMI’S SMOKEHOUSE IE – Slideshow 2016 final
Nicolette C.
 
5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line
Responsible Cape Town
 
5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line
Deidre Luzmore
 
Intercontinental Malta - IMEX presentation
Intercontinental Malta - IMEX presentationIntercontinental Malta - IMEX presentation
Intercontinental Malta - IMEX presentation
Conventions Malta
 
CASE STUDY_The Mushroom Garden
CASE STUDY_The  Mushroom GardenCASE STUDY_The  Mushroom Garden
CASE STUDY_The Mushroom Garden
Laura Grassulini
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
Ashish Anand
 
Event Projects Portfolio
Event Projects PortfolioEvent Projects Portfolio
Event Projects Portfolio
MegBailey3
 
Carrefour Gourmet
Carrefour GourmetCarrefour Gourmet
Carrefour Gourmet
Andrea Fasoli
 
Museum Corner Company Introduction
Museum Corner Company IntroductionMuseum Corner Company Introduction
Museum Corner Company Introduction
Matolcsy
 
SGA Productions Credentials
SGA Productions CredentialsSGA Productions Credentials
SGA Productions Credentials
Andrew Pamphilon
 
SGA Real Imagination Credentials - LR CS copy
SGA Real Imagination Credentials - LR CS copySGA Real Imagination Credentials - LR CS copy
SGA Real Imagination Credentials - LR CS copy
MGA Group
 
The pitch deck Black Hops Brewing used to raise over $100,000
The pitch deck Black Hops Brewing used to raise over $100,000The pitch deck Black Hops Brewing used to raise over $100,000
The pitch deck Black Hops Brewing used to raise over $100,000
blackhops
 

Similar to Catherine Keegan - Guinness Storehouse Visitor Experience (20)

Taste Of Edinburgh
Taste Of EdinburghTaste Of Edinburgh
Taste Of Edinburgh
 
Lincolnshire - an award winning and fabulous place
Lincolnshire - an award winning and fabulous placeLincolnshire - an award winning and fabulous place
Lincolnshire - an award winning and fabulous place
 
Your Kinda Space E Ver
Your Kinda Space E VerYour Kinda Space E Ver
Your Kinda Space E Ver
 
Reliance gourmet supermarket freshpik case study
Reliance gourmet supermarket  freshpik case studyReliance gourmet supermarket  freshpik case study
Reliance gourmet supermarket freshpik case study
 
Presentation Svalbard Brewery 8-16
Presentation Svalbard Brewery 8-16Presentation Svalbard Brewery 8-16
Presentation Svalbard Brewery 8-16
 
Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...
Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...
Paul Condron - Tennents - Digital Marketing for Garden Parties- Working Digit...
 
Italian Special Occasions DMC Presentation
Italian Special Occasions DMC PresentationItalian Special Occasions DMC Presentation
Italian Special Occasions DMC Presentation
 
MICE Presentation Idéa Nordic 2022
MICE Presentation Idéa Nordic 2022MICE Presentation Idéa Nordic 2022
MICE Presentation Idéa Nordic 2022
 
IMI’S SMOKEHOUSE IE – Slideshow 2016 final
IMI’S SMOKEHOUSE IE – Slideshow 2016 finalIMI’S SMOKEHOUSE IE – Slideshow 2016 final
IMI’S SMOKEHOUSE IE – Slideshow 2016 final
 
5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line
 
5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line5 Overlooked ways RT businesses can help their bottom line
5 Overlooked ways RT businesses can help their bottom line
 
Intercontinental Malta - IMEX presentation
Intercontinental Malta - IMEX presentationIntercontinental Malta - IMEX presentation
Intercontinental Malta - IMEX presentation
 
CASE STUDY_The Mushroom Garden
CASE STUDY_The  Mushroom GardenCASE STUDY_The  Mushroom Garden
CASE STUDY_The Mushroom Garden
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Event Projects Portfolio
Event Projects PortfolioEvent Projects Portfolio
Event Projects Portfolio
 
Carrefour Gourmet
Carrefour GourmetCarrefour Gourmet
Carrefour Gourmet
 
Museum Corner Company Introduction
Museum Corner Company IntroductionMuseum Corner Company Introduction
Museum Corner Company Introduction
 
SGA Productions Credentials
SGA Productions CredentialsSGA Productions Credentials
SGA Productions Credentials
 
SGA Real Imagination Credentials - LR CS copy
SGA Real Imagination Credentials - LR CS copySGA Real Imagination Credentials - LR CS copy
SGA Real Imagination Credentials - LR CS copy
 
The pitch deck Black Hops Brewing used to raise over $100,000
The pitch deck Black Hops Brewing used to raise over $100,000The pitch deck Black Hops Brewing used to raise over $100,000
The pitch deck Black Hops Brewing used to raise over $100,000
 

More from Post Media

GDPR Ready Presentation - Marc Michaels
GDPR Ready Presentation - Marc MichaelsGDPR Ready Presentation - Marc Michaels
GDPR Ready Presentation - Marc Michaels
Post Media
 
Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
Post Media
 
Grow My Business - Gary Brown 'Steal like an Artist'
Grow My Business - Gary Brown 'Steal like an Artist'Grow My Business - Gary Brown 'Steal like an Artist'
Grow My Business - Gary Brown 'Steal like an Artist'
Post Media
 
Direct Mail as an Online Driver
Direct Mail as an Online DriverDirect Mail as an Online Driver
Direct Mail as an Online Driver
Post Media
 
Step up or shut up with Gary Brown
Step up or shut up with Gary BrownStep up or shut up with Gary Brown
Step up or shut up with Gary Brown
Post Media
 
Loyalty & Irish Consumers - An Post Mail Media Unit
Loyalty & Irish Consumers - An Post Mail Media UnitLoyalty & Irish Consumers - An Post Mail Media Unit
Loyalty & Irish Consumers - An Post Mail Media Unit
Post Media
 
Likes Facebook. Loves Post.
Likes Facebook. Loves Post.Likes Facebook. Loves Post.
Likes Facebook. Loves Post.
Post Media
 
An Post & DocMorris/Unicare Loyalty Breakfast
An Post & DocMorris/Unicare Loyalty BreakfastAn Post & DocMorris/Unicare Loyalty Breakfast
An Post & DocMorris/Unicare Loyalty Breakfast
Post Media
 
Meteor Goodie Bag case study
Meteor Goodie Bag case studyMeteor Goodie Bag case study
Meteor Goodie Bag case study
Post Media
 
Aviva Brand Migration case study
Aviva Brand Migration case studyAviva Brand Migration case study
Aviva Brand Migration case study
Post Media
 
Guinness RM Programme
Guinness RM ProgrammeGuinness RM Programme
Guinness RM Programme
Post Media
 
Lexus IS F Launch
Lexus IS F LaunchLexus IS F Launch
Lexus IS F Launch
Post Media
 
Emergency Kit
Emergency KitEmergency Kit
Emergency Kit
Post Media
 

More from Post Media (13)

GDPR Ready Presentation - Marc Michaels
GDPR Ready Presentation - Marc MichaelsGDPR Ready Presentation - Marc Michaels
GDPR Ready Presentation - Marc Michaels
 
Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
Grow My Business - Bernie Kinsella 'Fish Where The Fish Are.'
 
Grow My Business - Gary Brown 'Steal like an Artist'
Grow My Business - Gary Brown 'Steal like an Artist'Grow My Business - Gary Brown 'Steal like an Artist'
Grow My Business - Gary Brown 'Steal like an Artist'
 
Direct Mail as an Online Driver
Direct Mail as an Online DriverDirect Mail as an Online Driver
Direct Mail as an Online Driver
 
Step up or shut up with Gary Brown
Step up or shut up with Gary BrownStep up or shut up with Gary Brown
Step up or shut up with Gary Brown
 
Loyalty & Irish Consumers - An Post Mail Media Unit
Loyalty & Irish Consumers - An Post Mail Media UnitLoyalty & Irish Consumers - An Post Mail Media Unit
Loyalty & Irish Consumers - An Post Mail Media Unit
 
Likes Facebook. Loves Post.
Likes Facebook. Loves Post.Likes Facebook. Loves Post.
Likes Facebook. Loves Post.
 
An Post & DocMorris/Unicare Loyalty Breakfast
An Post & DocMorris/Unicare Loyalty BreakfastAn Post & DocMorris/Unicare Loyalty Breakfast
An Post & DocMorris/Unicare Loyalty Breakfast
 
Meteor Goodie Bag case study
Meteor Goodie Bag case studyMeteor Goodie Bag case study
Meteor Goodie Bag case study
 
Aviva Brand Migration case study
Aviva Brand Migration case studyAviva Brand Migration case study
Aviva Brand Migration case study
 
Guinness RM Programme
Guinness RM ProgrammeGuinness RM Programme
Guinness RM Programme
 
Lexus IS F Launch
Lexus IS F LaunchLexus IS F Launch
Lexus IS F Launch
 
Emergency Kit
Emergency KitEmergency Kit
Emergency Kit
 

Recently uploaded

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
oeveu
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
5ys5mvlp
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 

Recently uploaded (20)

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 

Catherine Keegan - Guinness Storehouse Visitor Experience

  • 1. The Home of Guinness - Dublin
  • 2. The Guinness Storehouse •  The Home of Guinness •  Platinum brand immersion experience •  Recruiting and immersing 1.2m consumers yearly •  Converting consumers to advocates through delivering THE best Guinness experience in the world
  • 3. The Home of Guinness •  Ireland’s #1 visitor attraction •  +1.2 million visitors annually •  +14 million visitors since opening in 2000 •  Guinness Archives •  Unique events and meeting space catering from 2-2000 •  Guinness Flagship retail store
  • 4. Authentic Brand Immersion …by delivering a compelling brand story across by building an unrivalled depth of message and through sensory immersion. We seek to bring consumers closer to Guinness…
  • 5.
  • 6. “When we think of taste perception, we immediately think of sensations on the tongue. However, ...taste is not physiologically comprised of sensations from taste buds only, but also relies heavily on input from the other senses” Prof Ryan Smith Elder
  • 7.
  • 8. The Idea •  A new multi-sensory taste experience where visitors are tutored through their first taste of Guinness •  Scientific and creative elements combined to heighten the senses and appreciate the distinctive taste of the iconic stout from the very first velvet sip to the last lingering drop. •  The audience? 18% of visitors taste Guinness here for the first time
  • 9. Key Project Elements •  Designed for all the senses –  Darkened narrowing entrance corridor –  Leading to the brilliant white rooms –  Orange lighting on the entrance positively associated with food. –  Bright white lights in the “fountain of truth” are designed to stimulate the senses to heighten the taste experience. –  Culminating in the red velvet chamber modelled on historic brewery buildings. •  Innovative technology - the invention of the flavour fountains in the Fountain of Truth.