The document discusses the importance of email marketing. It notes that email is one of the most important functions consumers use their phones for. 61% of tablet users check their email during TV. A study found email marketing has below-average costs per lead. Email open rates range from 30-45%, much higher than Facebook fan pages' 10-15%. Emails account for a significant portion of website traffic and user engagement. The document provides tips for email marketing success such as understanding your audience and testing. It promotes a free social media guide from MarketingDivaz.