The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.

1. From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08

2. Email marketing will be a $4B industry by 2011 * In 2007, the email ad spend resulted in $23B in sales ** *Source: Forrester Research, US Interactive Marketing Forecast, 2007 To 2012, 10/07 **Source: Direct Marketing Association & Email Experience Council, 2/08 The ROI for email is $50 for every $1 spent ** The Third Piece of the Online Media Puzzle Inbox Media Search Display

5. 90% of consumers will use email to engage in and determine the value of a relationship with a company - JupiterResearch Consumers ranked email ahead of traditional media like newspapers, magazines and radio as a good way to learn about new products - American Marketing Association, Mplanet 68% of consumers said they were prompted to browse a Web site after receiving an email from a retailer - RightNow Technologies & Harris Interactive 25% of US internet users share content via email (word-of-mouth) on a daily basis; 63% share on a weekly basis - eMarketer, Email and Word-of-Mouth Is Valuable Media Your Email

6. Dedicated Email Ads Banners in Newsletters Is Valuable Media Inbox Inventory

7. Stand Alone Email Increases Brand Favorability & Awareness! 2008 Email Branding Study Inbox advertising increased consumer brand favorability by +7.3 percentage points Inbox marketing lifted un-aided brand awareness by +11.5 percentage points Inbox advertising boosted campaign awareness by 37.7+ percentage points