Direc tv – digital strategy
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DirecTV's digital strategy targets adults 18-49 interested in switching TV providers or packages through their website, social media, search engine optimization, and online advertising. The website and social media will provide information, generate leads, and process sales. SEO and ads on entertainment and sports sites aim to increase DirecTV's exposure and brand awareness. Key performance indicators and a $250,000 budget will evaluate the strategy's success in boosting sales, leads, and customer satisfaction.
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Direc tv – digital strategy
- 1. DirecTV – Digital Strategy RJ Shelton
- 2. Primary Audience/Target Market Adults 18-49 Target market: individuals interested in switching to DirecTV those who want additional info existing customers who want to switch packages
- 3. Digital Approach Brand awareness Highlight product differentiation Increase Clientele Generate leads Increase Sales
- 4. Website The website is the cornerstone of the digital strategy The goal is to drive traffic to site Website will provide additional information and process sales
- 5. Social Media The primary social media tools we will use is Twitter, Facebook, and Instagram Social media will be used to: Generate buzz Sweepstakes for new customers Generate leads Target other demographics
- 6. Search Engine Optimization SEO will be activated for additional words DVRs HDTV Increases exposure and brand awareness DirecTV will come up as number one choice
- 7. Online Advertising Major Entertainment websites E Online TV Guide Channel Websites Network TV Premium Channels Sports Websites ESPN NFL
- 8. KPIs KPIs will be used to analyze success and make adjustments to plan Sales New Leads Social Media Followers Shares Customer Satisfaction
- 9. Budget The budget for this project is $250,000. Covers: Advertising Costs Additional Personnel
- 10. Conclusion Digital Strategy will serve to: Further enhance brand image Ensure DirecTV is leader in television Best user experience Synonymous with TV