Webinar recording: How Can Marketers Leverage Machine Intelligence to Boost Media Performance - Planning a Digital Media Strategy in 15 Minutes

1. How to Plan a Digital
Media Strategy in 15
Minutes
Run Better Digital Media Campaigns Using
the Right Framework & Tools

2. What We’ll Cover:
- How to avoid bias and rule-of-thumb decision making when
planning media strategy
- Using agile marketing methods for digital media and an intro
to the Bench proprietary campaign management framework
- A tool for planning media strategy in just 15 minutes.
Housekeeping
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3. Who Are We?
Dennis Kibirev
Brand & Content Marketing
Manager
Michael Troumbas
Strategic Partnerships Manager

4. Managing digital media
doesn’t have to be a
Sisyphean task!

5. 2014
So many media
and technology
options,
so little time...
2011
350 MarTech companies 941
2018
≈ ~5,000 MarTech &
AdTech companies

6. As humans, we take
mental shortcuts
and bias quickly
creeps into our
media channel
choices...

7. Most media planning
is still approached as
an exercise in
marketing alchemy

8. The
Scientific
Method
Make an
Observation
Identify a
Problem
Research
your Problem
Develop your
Hypothesis
Design an
Experiment
Collect
and Analyze
Results
Construct a
Conclusion
Use science for the
benefit of your media

9. Applying agile marketing to
digital media management

10. Agile
marketing
Better media
campaigns
=

11. Think big, test small and
optimise continuously

12. Think big, test small and
optimise continuously

13. Focus on your audience
One Audience Group,
Many Audience Strategies

14. Choose the right channel metrics for
the right stage of the purchase funnel
Quotes / Enquiries
Leads
Engaged Visitors
Views
Sales
KPIs

15. And now...
How to plan a bias-free and
agile digital media strategy in
just 15 minutes.

16. Bench Discovery

17. Want to create a winning
media strategy for your
brand?
Book a personal Bench Discovery demo
http://go.benchplatform.com/discovery

18. Q&A:
Your questions
answered

19. Thank you!