Graphic depiction for pre marketing and marketing events for the Yahoo Live Streaming event with Taylor Swift.

1. The
Taylor
Swi-
Marke0ng
Machine
Yahoo
Live
Stream
8/18/2014

2. Taylor
Swi-
Live
Stream

3. • Releases
cryp0c
clues
on
Instagram
2
weeks
before
event
Pre-­‐Pre-­‐Event
Marke0ng

4. • Search
ads,
SEO,
banners
and
Emails
go
out
Pre-­‐Event
Marke0ng

5. • Drivers
lead
to
link
for
stream
or
to
host
a
party
with
friends
via
evite
custom
templates
Pre-­‐Event
Marke0ng

6. • Cameras
on
top
of
the
Empire
state
Building
start
off
the
show
• TaylorSwiA.com
goes
down
for
new
site
to
be
uploaded
The
Event

7. • Streaming
event
in
studio
The
Event

8. • Live
quesEons
The
Event

9. • Things
we
learned
– New
song
is
“Shake
it
Off”
– New
Album
is
called
“1989”
The
A-er
Event
– New
video
is
released
– New
tour
is
coming

11. Thank YouPaul
B.
Kaiser
Digital
Engagement
hJp://www.linkedin.com/in/paulkaiser1
@onlinevision