This document discusses trends in luxury tourism. It notes that there are over 34 million millionaires worldwide who spend on luxury travel experiences. Luxury travel is defined as travel involving first class flights, 5-star accommodations, and cruises. Surveys found that luxury travelers value exclusivity, uniqueness, and differentiation. The document outlines trends in luxury accommodations, local food, shopping, cruising and yacht charters. It emphasizes that luxury tourism is focused on providing the best service to customers.