Md. Shaifullar Rabbi gave a seminar on the challenges and opportunities in tour guiding. The seminar covered topics such as the history and components of tourism and hospitality industries, types of tour operators, responsibilities and requirements of tour guides, challenges and opportunities in tour guiding careers, current trends in tourism, and the contributions of travel and tourism to the world and Bangladeshi economies. The seminar provided an overview of the tourism and hospitality fields and insight into pursuing a career as a tour guide.

1. SEMINAR ON
CHALLENGES AND OPPORTUNITIES IN TOUR GUIDING

2. Speaker Profile
Md. Shaifullar Rabbi
Professional Experiences
Lecturer- BTHM, Daffodil Institute of IT(NU)
Assessor- Bangladesh Technical Education Board
Former Coordinator & Lecturer- DBA, IBAIS University
Guest Lecturer – BTHM,IBAIS University
Resource Person- Sheikh Hasina National Institute of Youth Development
Resource Person - ATAB Tourism Training Institute
Resource Person- International Skills Development Center
Resource person- Bangladesh Hotel Management Tourism
Training Institute
Former Manager sales- Mamun Air Service (IATA Agency)
Founder Chairman- Bangladesh Society For Tourism Innovation
Founder - Travel Memoria
Educational Qualifications
BBA & MBA -Major in Tourism & Hospitality
Management, Faculty of Business, University of
Dhaka.
Certified NTVQF Level -4 (Ticketing And
Reservation, SPTC-BTEB)
Diploma Course in Travel Agency & Tour
Operation Management ,BHMTTI
Certified NTVQF Level 2 (Ticketing &
Reservation, BTEB)
Certified NTVQF Level 1 (Tour Guiding,
BTSC-BTEB)

3. Knowledge and Skills Requirement for
Tour Operations and Tour Guiding
Tourism Fundamental
Hospitality Fundamental
Tour Operator, Formation and
Functions
Types of Tour Operations
Different form of Tour
Operations
Current Market Trends
Travel and Tourism Components
Package Tour Development
Travel Documents
Challenges and
Opportunities
Skills in Dealing with Clients
Travel Requirements
Visa Processing
Travel and Tour Business
marketing and Policy
Travel Transportation System
Tour Distribution System

4. Tourism
 The word tourist was used in 1772 and tourism in 1811. It is formed
from the word tour, which is derived from Old English turian, from
Old French torner, from Latin tornare; 'to turn on a lathe,' which is
itself from Ancient Greek tornos (τόρνος); 'lathe'.
 Tourism is travel for pleasure or business; also the theory and
practice of touring, the business of attracting, accommodating, and
entertaining tourists, and the business of operating tours.
 According to UNWTO-"Tourism comprises the activities of persons
traveling to and staying in places outside their usual environment
for not more than one consecutive year for leisure, business and
other purposes.”

5. Major Components of Tourism Industry
1.Transportation
2. Accommodation
3. Food & Beverage
4. Entertainment &
Attractions
*** The Sum of all
activities that arising out
from travel and stay of
tourists.

6. Hospitality Industry
The hospitality industry is a broad category of
fields within the service industry that
includes lodging, food and drink service, even
t planning, theme parks, and transportation. It
includes hotels, restaurants and bars. The role
of Hotel Industry stems from a long history
and development in the field of hospitality
provision.
According to the Cambridge Business English
Dictionary the "hospitality industry" consists of
hotels and food service, equivalent to North
American Industry Classification
System or NAICS code 72, "Accommodation
and Food Service". (Source-
https://en.wikipedia.org/wiki/Hospitality_indust

8. Tour Operator
 Tour operator is an organization, firm or company who buys individual travel components, separately
from their suppliers and combines them into a package tour, which is sold with their own price tag to
the public directly or through middlemen, is called a Tour Operator. Major types of tour operators-
 Inbound Tour Operators-Inbound tour operators bring tourists into a country as a group or via
individual tour packages. They handle all arrangements in the host country; and the types of tours
they curate are specifically for non-residents touring the country.
 Outbound Tour Operators-Unlike inbound tour operators, outbound tour operators work within their
countries to take travelers to other countries. They are tour operators who market their tours for
international destinations, either for business or leisure travel.
 Domestic Tour Operators-Domestic tour operators are those that put together inclusive tour packages
and sell them to domestic travelers. In other words, they are tour operators who provide travel
packages and tours within a tourist’s native country.
 Receptive Tour Operators-Receptive Tour Operators (RTOs) provide tourism products to tour
operators in other markets (as a business-to-business relationship).
 Ground Tour Operators-Ground tour operators operate domestically. They are however different from
domestic tour operators in that they organize tours for incoming tourists on behalf of an inbound
tour operator (and sometimes, outbound tour operators).

11. Tour Guide Responsibilities
 1.Greeting and welcoming customers to the tour.
 2. Informing customers about the itinerary for each tour.
 3. Planning itineraries in accordance with weather forecasts and the length of each tour.
 4. Scheduling visits and purchasing tickets to museums, galleries, protected parks, and other
attractions ahead of time, if required.
 5. Planning alternate activities in the event that cancellations, closures, or weather prohibit you from
attending scheduled events.
 6. Gathering and maintaining the requisite equipment for each tour.
 7. Familiarizing yourself with the layout and history of the region or establishment in which you will be
working.
 8. Familiarizing customers with each region or establishment.
 9. Encouraging guests to apply sunscreen regularly and to remain hydrated, if applicable.
 10. Directing customers to other, non-competing services that might be of interest to them.

12. Tour Guide Requirements
 1.Tour Guiding diploma or equivalent.
 2. Prior experience as a Tour Guide is
advantageous.
 3. Capacity to stand and walk for extended
periods.
 4.Adherence to prescribed safety codes.
 5. Excellent conversational skills
 6. Personable, humorous disposition.
 7. Outstanding organizational, time
management, and improvisational skills.
 8. Passionate about traveling.
 9. Ability to work during evenings and on
weekends.

13. 10 QUALITIES EVERY TOUR GUIDE SHOULD HAVE
1.STRONG COMMUNICATION SKILLS
 2. PERSONABLE & OUTGOING
 3. HUMBLE AND COURTEOUS
 4. IMPROVISATIONAL SKILLS
 5. JUST ENOUGH ENTHUSIASM
 6. HUMOR
 7. PUNCTUALITY
 8. A KEEN SENSE OF DIRECTION
 9. THE KNOWLEDGE OF A LOCAL
 10. PASSION FOR THEIR TOUR

14. Challenges in Tour Guiding
o 1.No Stable Income & Labor Insurance
 2. Nearly Work 24 Hours
 3. Sometimes Feel bored
 4. Repeat Traveling the Same Place
 5. Being Knowledgeable is a Must
 6. Test Your Patience
 7. Seasonal Job
 8. Less Job Security
 9. Highly Skilled
 10. Ready to take challenges
 11. Heavy work load

15. Opportunities in Tour Guiding
 1.You’ll learn a valuable skill set for a future
career
 2. You will see more countries & cities than
you ever thought possible
 3. You will be living the dream
 4. You’ll become an expert on history, art
and architecture
 5. Your colleagues will be just like you!
 6. You can save while travelling
 7. You will become a destination expert
 8. You’ll have friends all over the world

16. Trends of Tourism in Current World
1. Individuals Travel
2. Eco Travel
3. Local experience
4. Personalization
5. Business Travel
6. Recognition technology
7. Virtual reality
8. Family Travel
9. Healthy and organic food
10. Convenience Booking
11. Responsible Tourism
12. Health & Safety Issues

17. Career Opportunities In
Tourism & Hospitality Industry
 Tourism Education
 Tourism Research Institutions
 Hotels, Motels & Resorts
 Travel Agencies
 Tour Companies
 Food Chain
 Airlines
 Airport
 Recreation and Leisure
 Attractions & Entertainment
Organizations
 Festival & Events firms
 Tourism Offices & Information Centers
 Convention & Visitor Bureaus
 Meeting Planners
 Bus Companies
 Cruise Companies
 Railroads
 Rental Car Companies

18. Career Opportunities In
Bangladesh Tourism & Hospitality Industry
 Transportation Services (Air, Road & Water)
 Accommodation Services (Hotels, Motel, Resorts)
 Airlines Companies
 Travel Agencies
 Tour Operators
 Event Management
 Cruise Companies
 Education & Research
 Airport Services
 Food Companies
 Tourism Journalist
 Event Management Firms
 Bangladesh Civil Service
 Different Ministry
 Tourist Information Center
 Universities
 Colleges & Schools
 Government Projects
 Theme Park
 Sabrang Exclusive Tourist Zone
 Naf Tourism Park
 Sonadiya Tourism Park
 Upcoming Airports
Current Opportunities Future Opportunities

19. Contribution of Travel & Tourism in World Economy
 WTTC’s latest annual research, in conjunction with Oxford Economics, shows Travel &
Tourism’s contribution to world GDP outpaced the global economy for the seventh
consecutive year in 2017.In 2017, Travel & Tourism’s direct, indirect and induced
impact accounted for: US$8.3 trillion contribution to the world’s GDP
, 10.4% of global
GDP 313 million jobs, 1 in 10 jobs around the world US$1.5 trillion exports (6.5% of
total exports, 28.8% of global services exports) US$882 billion investment (4.5% of
total investment).
 The research shows that 2017 was a bumper year for the global Travel & Tourism
sector, which grew at 4.6%, much faster than the economy as a whole (3% growth
during 2017). Its role as a driver of prosperity is clear, as the sector created 7 million
new jobs in 2017, 1 in 5 of all new jobs across the world.
 Travel & Tourism is a dynamic engine of economic development and job creation
throughout the world. In 2017, Travel & Tourism directly contributed US$2.6 trillion
and nearly 119 million jobs worldwide.

20. Contribution of Travel & Tourism
in Bangladesh Economy
According to WTTC-In 2018-
Contribution of Travel & Tourism to GDP is 4.4
Money generate 11.8 billion USD
24,14,400 jobs has created in 2018
31,55,300 jobs will be created by 2019

21. “To make
People
Happy &
Be
Happy”
Thank you all
?