DigiTalk 0115
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This document summarizes some of the major consumer electronics and healthcare technologies that were showcased at the 2015 Consumer Electronics Show (CES). Some of the innovations highlighted include self-driving cars, fitness trackers integrated into belts, skin analysis devices, adhesive patches for baby temperature and athlete recovery monitoring, and connected devices for independent living and remote patient monitoring of the elderly. The document emphasizes that technology is continually evolving and can be applied across industries like pharmaceuticals to benefit different types of users, including patients, caregivers and general consumers.
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DigiTalk 0115
- 2. ©CDMiConnectLLC! • A monthly showcase of innovative executions to educate, inform and inspire • Curated by CDMiConnect EDG members • Topics including: digital/social campaigns, apps/software, current trends, best practices… Digitalk-0115
- 5. ©CDMiConnectLLC! What is CES? • “CES is a trade show where the biggest tech news of the year is announced... Since 1967, throngs of stalwart techies—from retail buyers to financial analysts, journalists and just straight-up enthusiasts—have journeyed to the show, hoping for a glimpse of the newest developments in consumer electronics.”-Gizmodo
- 7. ©CDMiConnectLLC! What was big in 2015 for consumers?
- 8. ©CDMiConnectLLC! Mercedes-benz concept car • Self Driving • Wifi • Connected to all social media • Front seat swivels to create a “living room on wheels”
- 9. ©CDMiConnectLLC! Cars were all the rage! • Self parking VW
- 10. ©CDMiConnectLLC! Cars were all the rage! • 84 MPG “Elio” set to sell this year for 7K
- 11. ©CDMiConnectLLC! Cars were all the rage! • Floor subwoofer designed to work when completely submerged in water
- 12. ©CDMiConnectLLC! Cars were all the rage! http://www.cbsnews.com/videos/smart-cars-exhibited-at-ces/! !
- 13. ©CDMiConnectLLC! nETATMO • Camera placed in the home • Face Recognition Software • Sends alerts to your smartphone • Records on demand
- 14. ©CDMiConnectLLC! What WAS BIG IN 2015 FOR HEALTHCARE?
- 15. ©CDMiConnectLLC! Belty • Fitness tracker in the form of a belt • Automatically adjust when you sit or stand • Can sense a large meal and automatically expands • Vibrates if you have been sitting too long to remind you to stay active
- 16. ©CDMiConnectLLC! OKU • Handheld device that uses light to peer down through the layers of your skin to analyze your tissue structures i.e: Oil glands, collagen, elastin • A full assessment of the state of your skin health is sent to your phone via Bluetooth • Provides recommendations on how to improve Have you even heard of cleanser?
- 17. ©CDMiConnectLLC! Temptrack • Adhesive Bandage • Placed under babies arm • Tracks temperature • Alerts parents via smartphone
- 18. ©CDMiConnectLLC! • Adhesive Bandage (similar to Temptrack) that can last from 3-7 days and recharges in 3 hours • Tracks rest and recovery to keep from over or under training • Waterproof (good for watersports or the sweaty) • Great for those who do triathlons etc. Ampstrip
- 19. ©CDMiConnectLLC! Onkol • Connected hardware designed for caregivers to give elderly independence • Communicates via bluetooth: • Vital signs • Emergency situations • Incoming and outgoing calls • Programmed medicine reminders • Smoke and carbon monoxide alarms http://www.psfk.com/2015/01/ ces-2015-beautifully-designed- hardware-connects-elderly-to- family-and-caregivers.html! !
- 20. ©CDMiConnectLLC! QUELL • Wearable pain relief • Triggers pressure points in your calf sending signals to the brain, tricking it into releasing its natural opiates • Promising up to 40 hours of pain relief on a single charge • FDA approved in the US and will be sold in the spring
- 21. ©CDMiConnectLLC! GOBE • Wearable that claims to count calories by using your blood glucose levels • Will help dieters and those seeking a healthy lifestyle count calories more accurately than manual counting Side note: perhaps we could check blood glucose by using blood glucose?!
- 22. ©CDMiConnectLLC! smartmat • Hook up to iPad for a guided yoga class • Mat uses sensors to detect your balance and alignment • Gives you tips on how to perfect your stance
- 23. ©CDMiConnectLLC! In summary • Technology is forever changing • Being in pharma does NOT exclude us • Technology can be used for: Patients Caregiver Fitness Junkies Everyday consumers Many More!
- 24. ©CDMiConnectLLC CONFIDENTIAL—For internal discussion only.CONFIDENTIAL—For internal discussion only. Thank you! 24 Make sure to Keep the conversation going on our blog! Head over to our blog: blog.cdmiconnect.com to download this presentation and post comments on these ideas. Connect with us: Twitter.com/cdmiconnect Facebook.com/cdmiconnect