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©CDMiConnectLLC!
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©CDMiConnectLLC!
• A monthly showcase of innovative executions

to educate, inform and inspire
• Curated by CDMiConnect EDG members
• Topics including: digital/social campaigns,

apps/software, current trends, best practices…
digitalk-1214
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Healthkit
2
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
What is healthkit?
3
HealthKit is an iOS-based platform for tracking personal health data
First announced back in June, during Apple’s WWDC
Launched as a part of iOS 8.0.2
A tool for developers which allows health and fitness apps to
work together
HealthKit also provides an app to help manage users’ health data
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Health
4
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
What is Health?
5
The Health app acts as your interface to the HealthKit data
You can view, add, delete, and manage all of your health and
fitness data
A repository for all the health-related data accumulated by your
iPhone, your apps, and your accessories
iPhone/iPod only
•
(4s, 5, 5c, 5s, 6, 6 Plus, iPod touch 5th generation)
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Health Presents All The Health And Fitness Data Stored
In Healthkit In One Convenient, Centralized Location,
And In A Way That's Easy To See And Understand.
6
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
The Health
Experience
7
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
dashboard
8
A visual indicator of the
readouts most important to you
Provides daily, weekly, monthly
or annual views of your health
statistics
Health lets you control which data
points appear on the Dashboard
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Health Data
9
HealthKit constrains the types of
data and units to a predefined list
(over 60 types)
The Health Data section lets 

you see everything, including:
•
All
•
Body Measurements
•
Fitness
•
Me
•
Nutrition
•
Results 
•
Sleep 
•
Vitals
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Body measurements
10
Body Fat Percentage
Body Mass Index
Height
Lean Body Mass
Weight
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Fitness
11
Active Calories
Cycling Distance
Flights Climbed
NikeFuel
Resting Calories
Steps
Walking + Running Distance
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Me
12
Birthdate
Biological Sex
Blood Type
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Nutrition
13
Food
Minerals
Vitamins
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Results
14
Blood Alcohol Content
Electrodermal Activity
Forced Expiratory Volume, 1 sec
Forced Vital Capacity
Inhaler Usage
Number of Times Fallen
Oxygen Saturation
Peak Expiratory Flow Rate
Peripheral Perfusion Index
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Sleep
15
Keeps track of a user’s
sleep patterns, with the
help of a compatible
fitness tracker
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Vitals
16
Blood Pressure
Body Temperature
Heart Rate
Respiratory Rate
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Sources
17
Apps and accessories
currently connected to
Health via HealthKit
If you use multiple sources the
Health app combines the data as
long as you give your favorite
tracking apps higher priority
•
open the data type, tap Share Data, 

then the Edit button
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
medical id section
18
Shows your birthdate, medical
conditions, medical notes, allergies
and reactions, medications,
contacts, blood type, organ donor
information, weight, and/or height
Not shared with other apps
Accessible on your iPhone locked 

by tapping Emergency, then
Medical ID
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Hardware
19
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
hardware
20
The release of the iPhone 5s included the addition of Apple’s M7
motion co-processor to collect, process and store motion data
•
Even if the device is asleep
The Apple M8’s (iPhone 6/6+) functionality remains largely the
same as last's year M7
Addition of a new sensor to the iPhone 6: a barometer, measuring
air pressure
•
when combined with the accelerometer, magnetometer, and
gyroscope, it allows the M8 to monitor elevation changes
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Privacy/Security
21
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
privacy/security
22
Developers must provide a privacy policy for any app that uses
the HealthKit framework
The Health app cannot make direct health diagnosis 

or recommendations
HealthKit data is stored locally on the user’s device
Any third-party device that measure health data must 

have FDA approval
•
For example, a glucose-monitoring device that connects to a
smartphone app needs to get approval just like any other glucose
meter
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
23
Accessories
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Accessories
24
Apple is supporting some Bluetooth accessories natively in the
Health app
•
accessory manufacturers are able to skip the process of developing a
companion app for their product and instead allow HealthKit to
automatically connect to the device itself
HealthKit automatically connects with Bluetooth devices in range
There are fitness bands, blood pressure readers, scales, blood
sugar readers, sleep trackers, and even a Bluetooth fork
HealthKit Accessories in the Apple Store
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Apps
25
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
APPS
26
Along with the
inclusion of the
Health app in its
8.0.2 update,
Apple also
created a new
section of the
App Store
dedicated to
health-related
apps
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Behind The Scenes
27
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
behind the scenes
28
Once the data is shared, an app can register to be notified when
that data changes
In many cases, an app can modify its metrics or advice based on
the additional information from HealthKit
•
For example, a training app could suggest a post workout snack
based not only on the number of calories that the user has burned
but also on the type and amount of food he or she has eaten so far
that day
Developers have control over when their app is notified
•
For example, they could request that their app be notified whenever
the user takes his or her blood pressure, or be notified only when a
measurement shows that the user’s blood pressure is too high
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
Partnerships
29
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
partnerships
30
Apple is partnering with the Mayo Clinic, to integrate with
HealthKit so, for example, a patient's blood pressure reading is
automatically compared with expectations and, if anything is
amiss, their doctor is immediately alerted for follow up
Apple is also partnering with Epic Systems, a health care software
company, which holds the medical records of almost half the
patients in the U.S., so that patients at many major institutions can
use Health to share their information with their doctors
CONFIDENTIAL—For internal discussion only.
©CDMiConnectLLC
What’s Next
31
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Apple watch
32
An intelligent health and fitness
companion
Apple Watch measures more than
just the quantity of your movement,
such as the number of steps you
take. It measures the quality and
frequency as well
Over time, Apple Watch can use
what it learns about the way you
move to suggest personalized daily
fitness goals and encourage you to
achieve them
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Additional Info
33
http://www.youtube.com/watch?v=Jc_Axi3w3O0
©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.CONFIDENTIAL—For internal discussion only.
Thank you!
24
Make sure to Keep the conversation
going on our blog!
Head over to our blog:
blog.cdmiconnect.com 

to download this presentation and
post comments on these ideas.
Connect with us:
Twitter.com/cdmiconnect
Facebook.com/cdmiconnect

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