DigiTalk A monthly showcase of innovative executions to educate, inform and inspire, covering topics including: digital/social campaigns, apps/software, current trends, best practices...

1. CDMiConnectLLC
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2. CDMiConnectLLC
• A monthly showcase of innovative executions
to educate, inform and inspire
• Curated by CDMiConnect EDG members
• Topics including: digital/social campaigns,
apps/software, current trends, best practices…
Digitalk-0415

3. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
desktop navigation
To hamburger or not to hamburger?
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4. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
When the Hamburger may be right…!
Homepage is used to drive key content
It’s meant to be secondary navigation
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Benefits of global navigation…
Ability to see and switch between categories/sections
Regardless of where are user enters a site, they are able to see what’s
available

5. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.3

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CONFIDENTIAL—For internal discussion only.4

7. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
What people are saying
!
“People are aware of the problem. NBCNews.com adds a “menu” underneath to its
hamburger icon. Time, which added the menu alongside its redesign in March,
also presents new readers with a message (dubbed “hamburger helper”) that
explains what the menu icon means”
─ Ricardo Bilton, DIGIDAY
!
“One of the things we were trying to accomplish with this redesign was to think
about the future and where people are going. We felt confident that they would
get there and that we could be one of the sites that helped them.”
─ Daniel Bernard, Time.com
!
“Users are often baffled by it. We tested the hamburger menu and found that it
was clicked 20% less than a simple menu button…. Users are still unfamiliar
with the new icon.”
─ James Foster, a software designer at Exis Web
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8. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Things to consider
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Your audience/age demographic
Site goals and placement of content. This is still a
controversial icon among our internal UX/IA team
If you’re not sure, Test it!

9. CONFIDENTIAL—For internal discussion only.2
“WHERE DO you GO to
stay on top of
digital?”

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STEP 1: FIND YOUR SOURCES
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STEP 2: USE AGGREGATION TOOLS

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STEP 3: SUBSCRIBE EVERYWHERE

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STEP 4: SAVE IT FOR LATER

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STEP 5: SHARE & SAVE

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General

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CREATIVE

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UX

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TECH

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SOCIAL

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HEALTH

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twitter.com/iDeely/lists/go-tos

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MIX IT UP

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WHERE DO you GO to stay
on top of digital?
#mydigigoto

27. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.CONFIDENTIAL—For internal discussion only.
Thank you!
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