Serendipity Labs is a growing network of Corporate Coworking and Collaboration Venues serving independent workers, corporate professionals and project teams with membership to inspirational workplaces. Members improve their worklife flexibility and productivity while their companies reduce and variablize real estate costs

1. Executive Summary
(Abbreviated)

2. The Company
CONFIDENTIAL2
Serendipity Labs is building a national network of premium
shared workplaces offering membership to corporate professionals,
independent workers, and project teams.
These 10,000-20,000sf labs provide access to elegant and thoughtfully
architected work lounges, private offices, meeting rooms, ideation
studios, and event space.
An integrated technology platform enhances the experience of
members and corporate clients with data and connectivity solutions.

3. The Thesis
CONFIDENTIAL3
Shaped by technology and consumer trends in a digital economy,
mobility is redefining work itself.
The office is decentralizing as companies are reinventing workplaces to
lower costs, spur innovation, attract top talent and respond to worker
demands for flexibility.
These growing trends are shaping enormous opportunity for the
“outsourced office,” just as outsourced services and cloud computing
have already become driving forces of the modern enterprise.

5. Major
Favorable
Trends
Key Strategic
Partnerships
Top-Caliber
Team
Plan to Address
Unfilled Need
Highlights
CONFIDENTIAL5
 Consumerization of workplace
 Collaborative consumption and sharing economy
 Workplace unbundling, mobility of workforce, entrepreneurship
 Outgrowth of networks around core product or service
 Convergence of real estate categories (commercial, residential, hospitality)
 Core team together for more than a decade
 Serendipity Labs is third enterprise built by the team in same field
 First sold to Regus, second VC-backed (and exited) tech platform
 Serendipity CEO was President of Regus Americas for several years after sale
 Feature-rich, tech-centric, highly-designed, premium co-working location for
professional worker
 Emphasis on membership, service, and network… rather than tenancy
 Similar solutions currently offered to creative/tech segment only
 Supported by major strategic partner/investor for initial launch and prototype
development
 New strategic partners in hospitality and other key segments have since joined
(including financially) to help expedite roll-out

6. Growth
Opportunities
of Engaged
Network
Expansion
Capital Based
on Proven
Model
Technology as
Core
Differentiator
Scalable and
Variable
Investment
Highlights (cont’d)
CONFIDENTIAL6
 Prototype sites successfully operational for almost two years, allowing team to
experiment with services, optimize offerings, and fine-tune marketing
 Core technology platform (see below) perfected during this time
 Substantial pipeline of locations and franchisees secured in multiple markets
 Low corporate overhead and substantial technology utilization insures majority of
capital is deployed on revenue-producing operations
 Franchise model enables company to share capital burden with third parties
 Urban/owned and suburban/franchise rollout for regional and national network
expeditiously and efficiently created
 End-to-end experience enriched and made more efficient through integrated
technology solution
 Valuable to members for daily operation, to Serendipity for lab management, and
to corporate clients for staff monitoring and information systems
 Network effect at local, regional, and national level, attractive to individuals,
franchisees, and corporate clients
 Future revenue and strategic opportunities should emerge as network and captive
user base expands

8. Workplace
Consumerization
/ Sharing
Economy /
Mobility
Big Market Trends
CONFIDENTIAL8
 Remote access via cloud solutions for previously internalized systems
 Faster/lighter computing devices (and networks) facilitating location flexibility
 ‘App’ economy providing new mobile tools for business
 Growth in entrepreneurship happening in technology and elsewhere (including
services, as corporations are outsourcing to reduce cost)
Networks
Around Core
Product or
Service
Convergence of
Real Estate
Categories
 Nodes sprouting around points of shared interest in numerous categories
 Examples include Uber and Airbnb, as well as Apple outlets, Tesla stations,
General Assembly classrooms, and Meetup groups
 Aspects of residential, commercial and hospitality real estate offerings are
beginning to overlap, driven by and reflecting much of the above
 For example: Office and hospitality services in residential locations, office
services in hospitality, concierge and similar hospitality services in residence

9. Unique Opportunity
CONFIDENTIAL9
Independent Corporate worker
Down-market
Creative/Tech
Serendipity Labs serves
independent and corporate
professionals with an inspiring
membership experience and ability to
traverse private, collaborative and
social settings on each visit.
It is a more relevant, upscale
alternative to Regus… at comparable
cost.
Premium
Positioned as Premium Corporate Coworking

11. Seasoned Team / Proven Track-Record
CONFIDENTIAL11
John has over 20 years experience growing workspace-
as-a-service and related businesses. He was named to
the top 25 Most Influential Business Travel Executives in
2009. He has served as President and GM of Regus
Americas, as CEO of Worktopia, a meeting booking
technology company, and Stratis Business Centers.
John Arenas
Chief Executive
Mike Johnston
VP Operations
Mike’s team knows workspace-as-a- service inside and out.
Mike was VP operations at Regus US, with support
responsibility for over 300 locations. He was VP Operations
at Stratis Business Centers, which grew to 85 development
sites before being acquired by Regus. Mike is a Certified
Club Manager (CCM professional designation).
Vinay leads the OASIS service delivery
platform team, including evaluation,
design, development, implementation
and support of the lab level and
enterprise level technology services.
Vinay has over 20 years in enterprise
technology development and
infrastructure management, including as
CTO of Worktopia.
Ed ensures quality and compliance with
brand standards, products & vendors and
also manages legal and tax and accounting
matters. Ed serves as our Controller and
Sr. Administrative Officer. His experience
includes over 20 years of experience with
similar responsibilities at KLM Airlines and
Worktopia. Ed also serves as our Franchise
compliance officer.
Vinay Kantak
VP Platform
Services
Ed DeJong
Quality Assurance,
Compliance
Brad Le Blanc
SVP Development
Partnerships
Brad leads the expansion of the brand
with real estate developers and hotel
management partners as well as
independent franchisees. He has over 20
years experience launching and
expanding new hospitality brands,
including upscale, midscale and
economy chains.
 Core team together for more than a decade
 Successfully built two related prior businesses and managed a substantial third:
 Co-working franchise sold to Regus & online booking system for meeting space (VC-backed and exited)
 Ran Regus Americas operation for several years

12. CONFIDENTIAL12
Research and FFE Supplier
Location Management
Interior Design & Architecture
Real Estate Services
Partners for Scalability
In strategic and financial support
of initial build-out and to
expedite growth.

13. CONFIDENTIAL13
Development in
Residential Towers
Hotel Management
V Ventures Group
Operates 42 hotels.
Entered Joint Venture to
open and operate 10
Serendipity Labs in major
urban hub locations.
Miami residential
condominium developer is
including Serendipity Labs in
4 projects to address new
urban worklife needs and to
offer amenity /greater yield.
Real Estate Owners Hospitality Operators
 Office Buildings
 Residential Towers
 Mixed Use Projects
 Hotel Managers
 Hotel Asset Owners
 Hotel Brands
Downtown Miami
owns 21 urban office
buildings. Collaborating with
Serendipity Labs on 30,000sf
location for public and as
tenant amenity. Opening 10/1
Entered agreement for the
launch of co-branded
Serendipity Labs inside full
service Hyatt Hotels.
Partners for Location Development
Actual Cases:

15. Active Locations / Prototype
CONFIDENTIAL15
 Through build-out and operation of anchor
properties for almost two years, the business
model, economics, technology, service offerings
and membership opportunities have been fine-
tuned and perfected.
 Ready for efficient urban/suburban and
own/franchise scalability (as described
subsequently herein).
 Foundation for rapid brand launch
 Research-based product design
 Full member experience design
 Hospitality brand platform
 360 degree marketing programs
 OASIS® Service Delivery Platform
 Preferred pricing from strategic partners
 Training, support systems in place
 Location Status:
2 Open
34 Signed, 10 Pending
87% of 2015 Plan committed

16. Mature Development Pipeline
CONFIDENTIAL16
Location development
and roll-out traction…
2014 Plan 100%
2015 Location Plan 72%
2016 Location Plan 47%
2
34
10
105
0
20
40
60
80
100
120
140
160
Diligence Pending Signed Open

17. CONFIDENTIAL17
Service Design and Benefits
Layout and
Design
Member
Benefits for
Professional
Worker
Technology
Solution
 To accommodate multiple users with need to work in different ways and with
access to a variety of spaces (vs. 10’x12’ office and board room access)
 To combine privacy with networking opportunity in optimal balance
 As a constructive and flexible resource rather than obstacle to efficient utility
 Data collection for multiple valuable uses: for members (through daily
interaction), for corporate clients (through management information systems),
and for Serendipity Labs (to optimize Lab management)
 To offer hospitality, comfort, and quality services (professional, technical,
personal)
 Address quality of life and accommodate personal work style
 Emphasis on service and premium access rather than tenancy
Network Effect
 At local level within each Lab location, through events and member interaction
 At regional level for broader networking opportunity among members
 At national level for corporate accounts with multiple locations and travel needs
 At regional and national level to benefit franchisees and strategic partners

18. Lab Services: Delivers customer experience access, wi-fi, security, phones, printing
Lab Management: Staff operations CRM, member management, catering, events
Enterprise Cloud Services: Financial management, ecommerce, payment systems, security
Digital Experience: Online, web, social, mobile app, reservation system, video
Cloud Services: Proprietary wrapper: APIs, redundancy, security, provisioning, support
CONFIDENTIAL18
Technology as Key Resource

19. Own the Workplace Hospitality Category