The document discusses how mobile, wearable tech, and hyper-relevance are transforming consumer behavior and retailer opportunities. It summarizes a survey finding that 91% of shoppers use technology for purchase decisions and consumers want technology to enhance shopping experiences. Retailers need to provide seamless experiences across channels by optimizing consumer relationships and delivering personalized, location-specific offers and content. The document recommends actions retailers can take immediately, such as providing reviews in-store, having a mobile-friendly website, and innovating to personalize information delivery.

1. PowerReviews, Inc.
Mobile,
Wearable
Tech and Hyper-
Relevance
Transforming
Consumer
Behavior
and Retailer
Opportunities

2. PowerReviews, Inc.
Ask Questions
• Post them in the questions panel on the right
of your screen. We will answer at the end.
• You will receive a link to the recorded
webinar.
2

3. PowerReviews, Inc. 3
Speaker
Theresa O’Neil, SVP of Marketing
Theresa is responsible for building and leading the
PowerReviews marketing team in the development and
execution of programs that increase awareness of the
PowerReviews brand and technology. Theresa brings more
than 20 years of experience developing marketing, sales
and business development strategy.

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Agenda
● The survey
● How shopper expectations have changed
● Technology
● Content and context
● What you can do now
● Q&A

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Mission:
Help every business listen
and every consumer learn

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Recap of Key Findings from November 2014
● Reviews are ubiquitous
● 95% of consumers use reviews
● All age groups use reviews
● Reviews drive traffic and sales online and in store
● Retailers and brands should develop strategies for
○ Mobile reviews
○ Omni-channel reviews
○ Generating reviews through engagement-based loyalty programs

7. PowerReviews, Inc.
Help every business listen and every consumer learn
● Changing consumer expectations
○ Mobile-optimized, visual content
○ Seamless experience across channels
○ Unified Voice of the Customer
● Help retailers listen
○ Optimize consumer and brand relationships
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The Survey
1,201 US and 1,071 UK Consumers
Goal:
Help brands and retailers better understand the
impact of technology on consumer behavior and
the path to purchase.
Timing:
March, 2015

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But how are shopper
expectations changing?
91%
of shoppers are already using technology
to make purchase decisions
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10. PowerReviews, Inc.
30%
of consumers
either already own
or plan to buy a
wearable devices
within the next 12
months
10
We are a Culture of Early Adopters
Before the Apple Watch was even available...

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34% of consumers
want a wearable device to make life easier

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82%
of consumers want
technology to
enhance their
shopping
experience

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Consumers are looking for reviews for...How does technology enhance your shopping experience?
20% 21% 22% 23% 24% 25% 26% 27% 28%
28%
Special event (birthday, anniversary, holiday) reminders
25%
Alerts to long lines in stores
22%
Touchless/one-click payment
20%
1313
Interactive maps
US Consumers

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Consumers are looking for reviews for...UK consumers are focused on saving time and money
10% 15% 20% 25% 30% 35% 40%
32%
Queue alerts
45% 50%
27%
One-click payments
25%
Birthday & special occasion reminders
25%
Mood dependent offers and treats
14%
Interactive store maps
14
Health monitoring
13%

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The Mobile, Visual Consumer
Online and in-store
54% of people use their mobile device
to look for product reviews while shopping in-store
PowerReviews customers saw a
237% growth of Mobile reviews
Holiday 2014 over 2013

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How shoppers are using mobile in-store
30% 35% 40% 45% 50% 55% 60% 65%
55%
54%
50%
Researching product pricing
Researching ratings and reviews
Calling/texting a friend

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Only price impacts purchases more than reviews
17
November 2014 Survey of US Consumers
Price
Ratings & Reviews
Brand
Recommendations
from family/friends
Retailer/Brand
Free Shipping
6.97
5.42
5.32
5.22
4.17
4.09

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How shoppers want to access reviews in-store
10% 20% 30% 40% 50% 60% 70%
54%
21%
17%
Retailer’s mobile site
Retailer’s mobile app
In-store digital displays
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Apps need to deliver real value to consumers
Otherwise mobile-optimized is prefered
Save
Money
Create
Community
Make it fun
Save
Time

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49%
want technology to
save them time
while shopping
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Consumers are looking for reviews for...Consumers are looking for reviews for...
10% 20% 30% 40% 50% 60% 70%
84%
Electronics
80% 90%
68%
Appliances
60%
Computers
33%
Health & Beauty
25%
Home & Garden
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What if consumers didn’t have to seek information?

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Segmentation Personalization Hyper-
Personalization

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Hyper-relevance: NFC, beacons and mobile phones
Location technology can boost in-store engagement
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Are consumers ready for push notifications?
21% of US shoppers
are open to receiving push notifications
35% of UK shoppers
are open to receiving push notifications

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Why consumers want push notifications
Save
Money
Enhance Shopping
Experience
Save
Time

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Missed Opportunity (UK)
7%
say they’ve
received push
notifications about
products/services
when in-store or
near a store
4%
say they’ve been
‘push’ targeted
with reviews about
products they were
browsing in-store

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50% of UK shoppers
will share data for treats
31% of US shoppers
will share data for treats
28
Will consumers share personal data for treats?

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Consumers are looking for reviews for...What data will UK shoppers share?
10% 15% 20% 25% 30% 35% 40%
38% Fitness/health info
45%
Location22%
Purchases17%
Photos/videos14%
Mood13%
Sleep info13%
Calendar
Task list9%
12%
Financial info5%
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UK shoppers will share personal data for treats
25%
of women would
like retailers to
know when they
were having a
“down day” so they
could get a treat
14%
of women and
12% of men would
share Mood
data

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95%
of shoppers
consult customer
reviews
42%
report (ever)
writing
reviews
The Content Gap

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55% of consumers
not writing reviews cited needing
motivation to do so
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What motivates consumers to share?
Save
Money
Create
Community
Save
Time
Better
Decisions

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Push
notifications
What consumers are willing to share
Reviews
and
answers
34
for a better shopping experience
Personal
data
Photos
and
videos
Surveys

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Mobile
online and in-
store
More
images,
more
videos
Helping the mobile, visual consumer learn
Changing Consumer Expectations
Loyalty
programs,
social,
advocacy
Technology to
make better
decisions,
save time,
save money
35
Personal
data shared
for rewards

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Access
reviews via
mobile, smart
watchReviews on in-
store
display and
devices
Ask questions,
gets answer via
device as they
shop
Receives
product info via
hyperlocation,
hyper-
personalization
Help the in-store shopper learn
Consumers increasingly expect a consistent and
personalized experience across channels
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What can you
do today?
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● Reviews in-store
● Mobile friendly website
● App
● Digital display
● Display ads
Give shoppers relevant information
so they don’t leave your ecosystem
1
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● Use online and in-store shopping data to market across channels
● Deliver context and content specific rewards-- promotions and coupons
● Send follow-up emails after in-store purchases to solicit reviews
● Implement engagement-based Social Loyalty programs
● Integrate transactional and engagement-based loyalty programs
Use data for a seamless experience
Online and in-store2
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Innovate and personalize information delivery
Add key data to what you have:
● Personal data
● Mood data
● Social media engagement
● Reviews
● Location
To deliver personalized, location-specific offers and content
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Don’t Wait.4
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42. PowerReviews, Inc.
Evolve, grow, thrive.
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For a full copy of the report
www.powerreviews.com/resources/

44. PowerReviews, Inc.
Ask Questions
• Post them in the questions panel on the right
of your screen. We will answer at the end.
• You will receive a link to the recorded
webinar.
44

45. PowerReviews, Inc.
Questions?

46. PowerReviews, Inc.
THANK YOU
www.powerreviews.com
www.powerreviews.com/blog