The document discusses microtargeting in marketing and retail. It defines microtargeting as using consumer data to identify interests of individuals or small groups and influence them. Research shows personalized marketing can increase sales and ROI. The document outlines how retailers currently use traditional segmentation and digital channels for microtargeting. It envisions future opportunities for microtargeting using emerging technologies like in-home devices, sensors, and recognition tools that can provide more consumer context and new experiences across in-home, in-store, and on-the-go channels. The goal is to better understand consumers and engage them through their preferred channels.