1. Social Media
Orange Group
november 2011
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orange.com

2. Social Media
Orange Group pages Orange Group pages @Orange page
fan base engagement rate* countries split
+14,7% France:
fans* *measures interactions vs total fan posts
Fan base for +14%
Fan base for : Orange page : 122 918
vs oct 11
Orange Worldwide : 2,646,275 likers
Orange 0,04%
Poland
Orange 122 918
Orange 158 877
+7%*
+6%*
Orange Tunisie
Orange Polska
0,03%
0,05% Other
24,6%
Dominicana
Orange fan 264 009 +19%* Orange fan 0,06% 43% 9,1% United
Orange France 296 559 +13%* Kingdom
Orange France 0,06%
Orange Tunisie 271 117 +17%* Orange
0,09% 9,0%
+2%* Dominicana
Orange Polska 344 960
6,5% 7,5% Tunisia
United States France
source: socialbakers *nov 2011 vs oct 2011 source: socialbakers nov 2011 source: facebook nov 2011
brands pages international telco pages french telco pages
fan base fan base fan base
& engagement rate & engagement rate & engagement rate
engagement rate engagement rate engagement rate
0,04%
Orange 122 918 0,04% Orange 122 918 0,04% Orange 122 918
0,22%
BNP Paribas 131 516 0,04% DT AG 18 555 B&You 19 763
0,26%
0,08%
Air France 567 598 0,12% Telmex 37 379 0,04% Sosh 57 403
0,08%
Microsoft 979 097 0,08% O2 UK 327 538 0,07% Bouygues 120 831
0,06%
Amex 2 315 043 0,04% AT&T 1 767 679 0,01% Orange FR 269 559
0,05%
Orange 0,01%
2 646 275 Verizon 1 805 456 SFR 580 639
worldwide
source: socialbakers nov 2011 source: socialbakers nov 2011 source: socialbakers nov 2011
some rights reserved - cc 2011
orange.com

3. Social Media &
search with Tweetreach
«live orange blog»
229
tweets
total people reached* with the search
@replies
repartition of tweet type «live orange blog» : 149 994 top 5 twitterers over 114 based on the impressions**
3% 114 tweeterers
@camj59 50 803 people reached
@orange 46 092 people reached
retweets
27% *reach is the total number of unique
Twitter users who received tweets
@orangebusiness 43 926 people reached **each receipt of a tweet is called
an impression
@RevezNexus 38 396 people reached
70%
13 688 people
@lesanto reached
regular tweets
source: Tweetreach nov 2011
@orange Twitter international telco blog live orange
Twitter progression @orange : Klout evolution http://live.orange.com November
30th
+46% 502
vs oct 11 600 visits
#1 USA ATT 70 -2
4000 3877 113 466 followers 400
followers
#2 UK O2 69 -1
59 536 followers 200 visits/day
3551
3500
followers
#3 FRA Orange 59 +2
Nov-1 Nov-5 Nov-10 Nov-15 Nov-20 Nov-25
3 952 followers
1-Nov 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov
3229
followers
#4 FRA SFR_Groupe 45 0
3 706 followers
210 tweets
3000
1-Nov 4-Nov 7-Nov 10-Nov 13-Nov 16-Nov 19-Nov 22-Nov 25-Nov 28-Nov 30-Nov
#5 UK Vodafone_Group 31 +1 16 coms 17 articles
9 136 followers
145 shares
source: Twitter Counter nov 2011 source: Klout nov 2011 source: Google Analytics nov 2011
some rights reserved - cc 2011
orange.com

4. Social Media glossary
engagement Klout TweetReach TwitterCounter
rate
Measures the interactions Measures in uence from Measures how your Provides the follower's
(likes and comments) social networks with your the messages impact the Twitter evolution from one account
compared to total posts and true reach to your people conversation about the brand
fans or product
http://www.socialbakers.com http://klout.com/home http://tweetreach.com/ http://twittercounter.com/
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