1. W H AT D I G I TA L B A S E S
E N G A G M E N T O N …
P I C K I N G U P F R O M W H E R E H I M A N I L E F T O F F L A S T W E E K … .

2. W H AT
D I G I TA L
D O E S
G E N E R AT E S I N S I G H T
F I R S T T O L A U N C H
P R E R O G AT I V E
F I R S T R I G H T T O
I N F O R M AT I O N ( R T I )

3. T H E F O U R M O D E L S O F D I G I TA L
M A R K E T I N G
D I G I TA L
B R A N D I N G
This style of branding
focuses on building
and renewing brand
value and deeper
consumer
engagement…an
emotional connection
C U S T O M E R
E X P E R I E N C E
D E S I G N E R S
These designers use
customer data and
insights to create an
encompassing brand
experience for their
customers.
Build their business
models around
customer service
D E M A N D
G E N E R AT O R S
Monitoring online traffic
Website design, mobile
connected apps,
engagement in social
communities: aid sales
and increase loyalty
Volume and efficiency
driven as opposed to
the emotional angle of
Digital Branders
D E M A N D
G E N E R AT O R S
Use digital marketing to
IDENTIFY
DEVELOP
IMPLEMENT
new digital products
and services based on
consumer interactions
which results in
increased value of the
company

4. H O W T O I N T E G R AT E D I G I TA L
B R A N D I N G ( E M O T I O N A L ) W I T H
D E M A N D G E N E R AT O R S ( E F F I C I E N T )

5. H E R E ’ S W H AT T O D O
S E T G O A L S
M O N I T O R T H E S U C C E S S A N D
O P T I M I Z E O N I T

6. W H AT D I G I TA L H A S T O D O F O R E A C H E V E N T
C R E AT E P R E E V E N T AWA R E N E S S A N D B U Z Z : FA M I L I A R I Z E TA R G E T S A U D I E N C E
W I T H P R O D U C T A N D A RT I S T S T H R O U G H P R E V I E W S , S A M P L I N G S , I N T E R V I E W S
E N S U R E A U D I E N C E PA RT I C I PAT I O N & W O R D O F M O U T H ( W O M )
I N - E V E N T C O V E R A G E
T H I S S H O U L D L E A D T O I N C R E A S E D A U D I E N C E S AT T H E A C T U A L E V E N T

7. T H E A P P R O A C H T O
T H E T E A M W O R K A R T S 1 ) C R E A T E A N D I M P L E M E N T A
L O N G - T E R M S T R A T E G Y F O R E A C H
E V E N T : B E F O R E , D U R I N G A N D
A F T E R
2 ) S T R E N G T H E N E V E N T P R E S E N C E
I N I T S E X I S T I N G C O M M U N I T Y
F I R S T -
O N L I N E ( W E B S I T E V I S I T O R S , F B
PA G E S ) A N D O N
G R O U N D ( C O L L E G E C A M P U S E S A N D
O T H E R TA R G E T A U D I E N C E H U B S )
3 ) M A K E C O N T E N T M E M O R A B L E :
C R E A T I V I T Y, C O L O U R S , W I T,
S U R P R I S E
DIGITAL
PLAN

8. T H E N E W V I P
P U T T H E A U D I E N C E I N T H E C E N T R E O F
T H E A C T I O N A N D I N C O N T R O L
E N C O U R A G E I N T E R A C T I O N &
E N G A G E M E N T A C R O S S S O C I A L
P L A T F O R M S
D R I V E A S O C I A L D I A L O G U E ; E V E RY O N E
L O V E S S H A R I N G A N O P I N I O N
C U LT U R A L E V E N T S , S O M E T H I N G
T E A M W O R K S P E C I A L I Z E S I N , H A V E T H E
A B I L I T Y T O T R I G G E R H I G H T O A V E R A G E
L E V E L S O F I N T E R E S T I N A U D I E N C E S .

9. T U R N A P R O D U C T
I N T O A N
E X P E R I E N C E
D I S C O V E RY E X P E R I E N C E :
H O W D I D P E O P L E L E A R N A B O U T O U R E V E N T S ?
D I G I TA L E X P E R I E N C E :
H O W WA S T H E U S E R E X P E R I E N C E A N D U S E R J O U R N E Y ?
A U D I E N C E E X P E R I E N C E :
H O W D I D T H E A U D I E N C E E N G A G E P R E , D U R I N G & P O S T
T H E E V E N T S
W O M E X P E R I E N C E :
W H A T I S T H E I R C I R C L E O F ‘ I N F L U E N C E S A N D
I N F L U E N C E R S ’ ?
C O M M U N I T Y E X P E R I E N C E :
H O W FA N S C O N N E C T W I T H T E A M W O R K D I G I TA L LY A N D
W I T H E A C H O T H E R ?

10. W H AT W E WA N T T H E E X P E R I E N C E T O B E A S S O C I AT E D W I T H ,
U T I L I Z I N G T H E A B O V E :
E M O T I O N S U R P R I S E S P O N TA N E I T Y S E R E N D I P I T Y
I N S T I N C T I V E O R
I N T U I T I V E
F E E L I N G A S
D I S T I N G U I S H E D
F R O M
R E A S O N I N G O R
K N O W L E D G E ’
‘ A N
U N E X P E C T E D O R
A S T O N I S H I N G
E V E N T, FA C T,
E T C . ’
‘ T H E C O N D I T I O N
O F B E I N G
S P O N TA N E O U S ;
S P O N TA N E O U S
B E H AV I O R O R
A C T I O N ’
‘ T H E
O C C U R R E N C E
A N D
D E V E L O P M E N T
O F E V E N T S B Y
C H A N C E I N A
H A P P Y O R
B E N E F I C I A L WAY ’

11. A P E E K I N T O W H AT W E D O

12. P R E E V E N T
C R E AT E A B U Z Z
ALLOW YOUR AUDIENCE TO ‘DISCOVER’
PREVIEWS OF PRODUCT/EVENTS, SNEAK PEEKS AND ARTIST COLLABORATIONS
E X A M P L E : S U R P R I S E Y O U R A U D I E N C E A N D E N G A G E : F L A S H M O B S I N P U B L I C V E N U E S
L I K E M E T R O S TA T I O N S , C A M P U S , P L A C E S W I T H H I G H F O O T FA L L S O R U S I N G
I N N O VA T I V E M E D I U M S L I K E D A N C E , A R T S & T H E A T R E , T H I S K I N D O F I N N O VAT I O N I N
P U B L I C C A N G O V I R A L AT D I G I TA L T O U C H P O I N T S .

13. I N E V E N T
M A X I M I Z E PA R T I C I PAT I O N
ENGAGE AUDIENCES AS AMBASSADORS
-GET PEOPLE TO VOLUNTEER FOR PROGRAMS BASED ON INTEREST : MUSIC, DANCE,
THEATRE, LITERATURE, EVENTS ETC

14. T H E N E W V. I . P.
P U T T I N G T H E A U D I E N C E I N
C O N T R O L
G I V E T H E A U D I E N C E
O P P O R T U N I T I E S T O P R O V I D E
F E E D B A C K A N D R E V I E W S B Y
O P E N I N G F O R U M S T O H A V E
R E A L T I M E C O M M U N I C A T I O N
I N C E N T I V I Z E
PA R T I C I PA T I O N
O F F E R G R O U P D I S C O U N T S ,
E A R LY B O O K I N G , S T U D E N T
D I S C O U N T S
E X C L U S I V E LY P R O M O T E
T H E S E O F F E R S O N S O C I A L
M E D I A C H A N N E L S L E A D I N G
T O D R I P M A R K E T I N G
C A M PA I G N S U S I N G E M A I L E R S
P R O V I D I N G
E X C L U S I V I T Y
G O O G L E P L U S H A N G O U T S ,
T W I T T E R C H A T S , F B G R O U P S
G I V E T H E A U D I E N C E A
C H A N C E T O I N T E R A C T W I T H
M U S I C I A N S , A R T I S T S ,
P E R F O R M E R S A N D
C E L E B R I T I E S
R E WA R D A N D
R E C O G N I Z E T H E
A U D I E N C E

16. D I G I TA L M A R K E T I N G
D E TA I L SS T R A T E G Y
A T T E N D I E S
P R E V I E W S
V E N U E
A L L I A N C E S
T I C K E T S
R S V P & R E G .
A L E R T
PA Y M E N T
V O L U N T E E R S
A R T I S T S
& P E R F O R M E R S
S U R V E Y S
T H E M E S
P R O G R A M I N G
A N D S C H E D U L E
S P O N S O R S H I P
G O A L
C O N T E N T
C R E A T I V E
M E D I A
I N T E G R A T I O N

17. D I G I TA L M A R K E T I N G
RESULTS PROMOTIONS
RELATIONSHIP
AWARENESS
REVENUE
USER
GENERATED
CONTENT
TRACKING
MENTIONS ROI
REFERRALS
MOBILE
BLOGS
WEBSITE
INVITATIONS
SOCIAL MEDIA
CAMPAIGNSCRM’S
ONLINE
TICKET SALES
APPLICATIONS
SEO & SEM
CONTESTS
INTEGRATED OFFLINE
ADVERTISING
REMINDERS

27. T H A N K S .