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T R E N D S
F O R
N O W
5
W E G AT H E R E D C O N C E P T S A N D I D E A S T H AT
A R E B E I N G A P P L I E D B Y C O M PA N I E S T H AT
A R E C H A N G I N G T H E W O R L D T O D AY.
!
I N O U R V I E W, T H E Y A R E T R U LY B R I D G I N G
T H E G A P B E T W E E N N O W A N D T H E N E A R
F U T U R E .
T H E C O M M O N D E N O M I N AT O R
B E T W E E N A L L O F T H E M :
M A K E
T H I N G S
P E O P L E
WA N T
M A K E
P E O P L E
WA N T
T H I N G S
>
M A K E
T H I N G S
P E O P L E
WA N T
M A K E
P E O P L E
WA N T
T H I N G S
>
T H E Y A R E R E I M A G I N I N G P R O D U C T S A N D
S E R V I C E S I N O R D E R T O A D A P T
T O T H I S N E W M O M E N T
T H E C O M M O N D E N O M I N AT O R
B E T W E E N A L L O F T H E M :
C O L L A B O R AT I V E
E C O N O M Y I S A
R E A L I T Y
# 1
P O W E R E D B Y S O C I A L I N T E L L I G E N C E , T H E S E
C O M PA N I E S A R E S E E K I N G VA L U E T H R O U G H
S H A R E D A C C E S S , N O T J U S T S A L E S
T H E C O N S U M E R P E E R - T O - P E E R R E N TA L
M A R K E T A L O N E I S W O RT H $ 2 6 B I L L I O N
W H I C H B R A N D
TA P P E D I N T O T H I S
M O V E M E N T ?
# 1
A I R B N B
F O R T H E M , I T ’ S N O T
J U S T A B O U T
H O S T I N G .
!
I T ’ S A B O U T
E M P O W E R I N G A
M O V E M E N T.
# 1
A I R B N B
T H E I R I N I T I AT I V E S
S TA N D - U P T O T H E I R M O T T O :
A I R B N B C O N S TA N T LY P U T S E F F O RT T O E N G A G E T H E C O M M U N I T Y
T H E Y ’ V E B U I L D : F R O M D O C U M E N T I N G H O S T S S T O R I E S T O H E L P I N G
C I T I E S T O E N H A N C E T H E I R C O M M U N I T I E S
F R O M
A D V E RT I S I N G
T O
‘ P R O D U C T I S I N G ’
# 2
A S W E A R E S H I F T I N G F R O M R E P E T I T I O N T O
E N G A G E M E N T, B R A N D S N E E D T O I N V O LV E T H E I R
A U D I E N C E S A S P R O TA G O N I S T S .
A C T I N G M O R E L I K E A C O N T E M P O R A RY ‘ M E D I C I ’ O F
G R E AT C O N T E N T R AT H E R T H A N M E R E P U B L I S H E R S
B R A N D S A R E A L R E A D Y G A I N I N G T R A C K A S
C U R AT O R S , P R O V I D I N G E N T E RTA I N M E N T A N D
C O - C R E AT I N G W I T H C U S T O M E R S
W H I C H B R A N D
TA P P E D I N T O T H I S
M O V E M E N T ?
# 2
G O P R O
S I N C E 2 0 1 2 A G O P R O
V I D E O I S U P L O A D E D O N
Y O U T U B E E V E RY M I N U T E
B Y U S E R S .
T H AT D O E S N ’ T
H A P P E N E D B Y A C C I D E N T,
G O P R O T E A M D E S I G N E D
T H E P R O D U C T F O R I T.
# 2
G O P R O
T H E I R S E C R E T: T H E Y M A K E T H E
L I V E S O F C U S T O M E R S E A S I E R
F R O M 2 0 1 2 O N , E V E RY M I N U T E A V I D E O A
G O P R O V I D E O I S U P L O A D E D O N Y O U T U B E
A 4 0 P E O P L E I N H O U S E P R O D U C T I O N T E A M I S S E T
T O H E L P C O N S U M E R S M A K E T H E B E S T F R O M T H E I R
C A M E R A S
S O C I A L G O O D +
B U S I N E S S M O D E L
I N N O VAT I O N A S
P R E M I S S E S
# 3
I F Y O U R C O M PA N Y I S N O T D O I N G G O O D T O
T H E W O R L D , Y O U R C O S T U M E R S W I L L
A S K Y O U T O :
O R E V E N Y O U R Y O U N G E S T C O N S U M E R S W I L L
F I N D WAY S T O I N V I T E Y O U T O T H E WA LT Z
4 0 % O F C O N S U M E R S D O N ’ T T H I N K B R A N D S A R E
D O I N G E N O U G H T O D E M O N S T R AT E T H E I R B E L I E F S
I N H E L P I N G T H E W O R L D .
F R O M T H E P I O N E E R T O M S H O E S T O
D E S I G N E R C L O T H E S , B A G S A N D G L A S S E S
A S A R E S U LT, A L O T O F Y O U N G , A G I L E
C O M PA N I E S A R E TA P P I N G I N T O A N
E V E RY D AY M O R E C O N S C I O U S C O N S U M E R
A L L O F T H E M A R E E X P E R I M E N T I N G A
S O C I A L G O O D M O D E L :
F R O M “ B U Y O N E , G I V E O N E ” T O
C R O W D F U N D E D L A U N C H E S T O A I D S P E C I F I C C A U S E S
W H I C H B R A N D
TA P P E D I N T O T H I S
M O V E M E N T ?
# 3
WA R B Y
PA R K E R
A N E Y E W E A R
S TA RT U P
C O M PA N Y
T H AT I S H E L P I N G
T H E D E V E L O P I N G
W O R L D T O S E E
B E T T E R
# 3
WA R B Y
PA R K E R
I N A N U T S H E L L , T H E Y ' V E
M A N A G E D T O B L E N D :
A N I N N O VAT I V E
B U S I N E S S M O D E L + R E L E VA N T
C O - C R E AT I O N +S H A R E D
VA L U E +
S E X Y &
C H E A P
P R O D U C T
# 3
WA R B Y
PA R K E R
L E T Y O U C H O O S E V I A
E - C O M M E R C E U P T O 5
PA I R S T O T RY O N
PA I R U P W I T H A R T I S T S
T O D E S I G N N E W L I N E S
E N D O R S E B U Y O N E ,
G I V E O N E M O D E L
A L L M O D E L S
F R O M $ 9 5 , A C C L A I M E D
B Y FA S H I O N I S TA S
A N I N N O VAT I V E
B U S I N E S S M O D E L + R E L E VA N T
C O - C R E AT I O N +S H A R E D
VA L U E +
S E X Y &
C H E A P
P R O D U C T
I N A N U T S H E L L , T H E Y ' V E
M A N A G E D T O B L E N D :
B E T R A N S PA R E N T
B E F O R E Y O U R
C U S T O M E R S A S K
Y O U T O B E
# 4
F R O M S N O W D E N T O Z U C K E R B E R G :
E V E RY B O D Y I S E X P E C T I N G G O V E R N M E N T S A N D
C O M PA N I E S T O B E M O R E O P E N A B O U T T H E D ATA
T H E Y H O L D
B E S I D E S T H AT, R A D I C A L T R A N S PA R E N C Y I S
G O O D F O R B U S I N E S S , T O O :
“ R A D I C A L T R A N S PA R E N C Y I N C R E A S E S C O M M I T M E N T A N D
M O T I VAT I O N T O T H E C O R P O R AT E M I S S I O N B E C A U S E
E M P L O Y E E D ATA A R E E X P L I C I T LY L I N K E D T O
P E R F O R M A N C E , E N S U R I N G H I G H L E V E L S O F FA I R N E S S .
!
A S E N S E O F R E A L FA I R N E S S T U R N S O U T T O B E D E E P LY
R E WA R D I N G T O T H E B R A I N . ”
H A R VA R D B U S I N E S S R E V I E W
W H I C H B R A N D
TA P P E D I N T O T H I S
M O V E M E N T ?
# 4
C H I P O T L E
A C H A L L E N G E R
FA S T F O O D
B R A N D T H AT
E L E VAT E D
T R A N S PA R E N C Y
T O I T S B R A N D
C A U S E
# 4
C H I P O T L E
T H E Y A L S O F I N D N E W WAY S T O
E N G A G E W I T H C O S T U M E R S V I A T H E I R C A U S E
I N S P I R E B U S I N E S S
W I T H ( P E R S O N A L )
P U R P O S E
# 5
A N E W WAY O F L O O K I N G
I N T O A N E W M A R K E T
T H AT I S G E N E R AT I N G M O R E
L E V E R A G E W I T H C O N S U M E R S
C O N S U M E R S A R E I N C R E A S I N G LY L O O K I N G T O
S U P P O R T P U R P O S E B U S I N E S S
W H I C H B R A N D
TA P P E D I N T O T H I S
M O V E M E N T ?
# 5
B E L E Z A
N AT U R A L
VA L U I N G
B R A Z I L I A N
W O M E N ’ S
S E L F - E S T E E M
F R O M A V E RY
P E R S O N A L
P U R P O S E
# 5
B E L E Z A
N AT U R A L
A P E R S O N A L Q U E S T T H AT R E S U LT E D I N
A M U LT I M I L L I O N D O L L A R C O M PA N Y
U N S AT I S F I E D W I T H H E R O W N H A I R , Z I C A A S S I S S TA R T E D T O T E S T C H E M I C A L
F O R M U L A S I N O R D E R T O G E T C U R LY P E R F E C T I O N . I T T O O K H E R 1 0 Y E A R S T O G E T
W H E R E S H E WA N T E D : A C R E A M T H AT G I V E S C U R LY H A I R A N U N I Q U E L O O K A N D
F E E L .
# 5
B E L E Z A
N AT U R A L
T H E I R B U S I N E S S M O D E L I S E N T I R E LY N E W
A N D S O A R E T H E I R A C T I VAT I O N S :
U N L I K E A N Y O T H E R S A L O N , T H E Y H AV E A P R E F I X E D
M E N U W I T H 3 0 D I F F E R E N T K I N D S O F C U T S A N D C U R L
T R E AT M E N T S .
!
A N D T H E I R O W N C A R N I VA L B L O C K !
I N S P I R E
B U S I N E S S
W I T H
P U R P O S E
B E
T R A N S PA R E N T
B E F O R E Y O U R
C U S T O M E R S
S O C I A L G O O D +
B U S I N E S S
I N N O VAT I O N A S
P R E M I S S E S
C O L L A B O
R AT I V E
E C O N O M Y I S
A R E A L I T Y
# 1 # 2
F R O M
A D V E RT I S I N G
T O
‘ P R O D U C T I S I N G '
# 4# 3 # 5
T H E B I G P I C T U R E :
A T O O L K I T
F O R N O W
W H AT C A N W E
D O T O D AY ?
vINTERNET HUMAN
SOCIETY+
U N L E A S H T H E P O W E R
O F R E A L E M O T I O N S
F R O M H U M A N S O F
N Y T O D O V E ’ S
B E A U T Y S K E T C H E S ,
R E A L S T O R I E S
M AT T E R M O R E .
M A D E B Y,
F O R P E O P L E :
C O N T E N T M AY B E
Q U E E N , B U T
A S R E A L - T I M E C O N T E N T
I S A M U S T, C O M PA N I E S
A R E C O M B I N I N G S P E E D
A N D C U LT U R A L
R E L E VA N C E T O P R O P E L
M E S S A G E S .
I T ’ S
R E L E VA N C E ,
S T U P I D
mutato is part of the WPP group of companies
T O C R E AT E
B E T T E R E X P E R I E N C E S
DATE
DATA
YOUR
mutato is part of the WPP group of companies
Mutato @ SXSW
abr / 2014
N E W O P P O RT U N I T I E S
F O R M O R E I M M E R S I V E ,
P E R S O N A L I Z E D
S E R V I C E S A R E B E I N G
C R E AT E D A S D I G I TA L
D ATA M E E T S T H E
P H Y S I C A L W O R L D
I N T E R N E T O F
T H I N G S F O R R E A L
mutato is part of the WPP group of companies
Mutato @ SXSW
abr / 2014
B E H AV I O R A L
C H A N G E A L S O
W O R K S F O R B R A N D S
mutato is part of the WPP group of companies
Mutato @ SXSW
abr / 2014
B R A N D S A R E U S I N G
G A M E S , O N L I N E V I D E O
A N D C H A L L E N G E S T O
E N C O U R A G E P E O P L E
TA K E AT T I T U D E S I N T H E
R E A L W O R L D
T H E R E A L
E N G A G E M E N T
T H A N K S : - )

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Samkok09 (401-450)
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5 TRENDS FOR NOW BY MUTATO

  • 1.
  • 2. T R E N D S F O R N O W 5
  • 3. W E G AT H E R E D C O N C E P T S A N D I D E A S T H AT A R E B E I N G A P P L I E D B Y C O M PA N I E S T H AT A R E C H A N G I N G T H E W O R L D T O D AY. ! I N O U R V I E W, T H E Y A R E T R U LY B R I D G I N G T H E G A P B E T W E E N N O W A N D T H E N E A R F U T U R E .
  • 4. T H E C O M M O N D E N O M I N AT O R B E T W E E N A L L O F T H E M : M A K E T H I N G S P E O P L E WA N T M A K E P E O P L E WA N T T H I N G S >
  • 5. M A K E T H I N G S P E O P L E WA N T M A K E P E O P L E WA N T T H I N G S > T H E Y A R E R E I M A G I N I N G P R O D U C T S A N D S E R V I C E S I N O R D E R T O A D A P T T O T H I S N E W M O M E N T T H E C O M M O N D E N O M I N AT O R B E T W E E N A L L O F T H E M :
  • 6. C O L L A B O R AT I V E E C O N O M Y I S A R E A L I T Y # 1
  • 7. P O W E R E D B Y S O C I A L I N T E L L I G E N C E , T H E S E C O M PA N I E S A R E S E E K I N G VA L U E T H R O U G H S H A R E D A C C E S S , N O T J U S T S A L E S
  • 8. T H E C O N S U M E R P E E R - T O - P E E R R E N TA L M A R K E T A L O N E I S W O RT H $ 2 6 B I L L I O N
  • 9. W H I C H B R A N D TA P P E D I N T O T H I S M O V E M E N T ?
  • 10. # 1 A I R B N B F O R T H E M , I T ’ S N O T J U S T A B O U T H O S T I N G . ! I T ’ S A B O U T E M P O W E R I N G A M O V E M E N T.
  • 11. # 1 A I R B N B T H E I R I N I T I AT I V E S S TA N D - U P T O T H E I R M O T T O : A I R B N B C O N S TA N T LY P U T S E F F O RT T O E N G A G E T H E C O M M U N I T Y T H E Y ’ V E B U I L D : F R O M D O C U M E N T I N G H O S T S S T O R I E S T O H E L P I N G C I T I E S T O E N H A N C E T H E I R C O M M U N I T I E S
  • 12. F R O M A D V E RT I S I N G T O ‘ P R O D U C T I S I N G ’ # 2
  • 13. A S W E A R E S H I F T I N G F R O M R E P E T I T I O N T O E N G A G E M E N T, B R A N D S N E E D T O I N V O LV E T H E I R A U D I E N C E S A S P R O TA G O N I S T S . A C T I N G M O R E L I K E A C O N T E M P O R A RY ‘ M E D I C I ’ O F G R E AT C O N T E N T R AT H E R T H A N M E R E P U B L I S H E R S
  • 14. B R A N D S A R E A L R E A D Y G A I N I N G T R A C K A S C U R AT O R S , P R O V I D I N G E N T E RTA I N M E N T A N D C O - C R E AT I N G W I T H C U S T O M E R S
  • 15. W H I C H B R A N D TA P P E D I N T O T H I S M O V E M E N T ?
  • 16. # 2 G O P R O S I N C E 2 0 1 2 A G O P R O V I D E O I S U P L O A D E D O N Y O U T U B E E V E RY M I N U T E B Y U S E R S . T H AT D O E S N ’ T H A P P E N E D B Y A C C I D E N T, G O P R O T E A M D E S I G N E D T H E P R O D U C T F O R I T.
  • 17. # 2 G O P R O T H E I R S E C R E T: T H E Y M A K E T H E L I V E S O F C U S T O M E R S E A S I E R F R O M 2 0 1 2 O N , E V E RY M I N U T E A V I D E O A G O P R O V I D E O I S U P L O A D E D O N Y O U T U B E A 4 0 P E O P L E I N H O U S E P R O D U C T I O N T E A M I S S E T T O H E L P C O N S U M E R S M A K E T H E B E S T F R O M T H E I R C A M E R A S
  • 18. S O C I A L G O O D + B U S I N E S S M O D E L I N N O VAT I O N A S P R E M I S S E S # 3
  • 19. I F Y O U R C O M PA N Y I S N O T D O I N G G O O D T O T H E W O R L D , Y O U R C O S T U M E R S W I L L A S K Y O U T O : O R E V E N Y O U R Y O U N G E S T C O N S U M E R S W I L L F I N D WAY S T O I N V I T E Y O U T O T H E WA LT Z 4 0 % O F C O N S U M E R S D O N ’ T T H I N K B R A N D S A R E D O I N G E N O U G H T O D E M O N S T R AT E T H E I R B E L I E F S I N H E L P I N G T H E W O R L D .
  • 20. F R O M T H E P I O N E E R T O M S H O E S T O D E S I G N E R C L O T H E S , B A G S A N D G L A S S E S A S A R E S U LT, A L O T O F Y O U N G , A G I L E C O M PA N I E S A R E TA P P I N G I N T O A N E V E RY D AY M O R E C O N S C I O U S C O N S U M E R
  • 21. A L L O F T H E M A R E E X P E R I M E N T I N G A S O C I A L G O O D M O D E L : F R O M “ B U Y O N E , G I V E O N E ” T O C R O W D F U N D E D L A U N C H E S T O A I D S P E C I F I C C A U S E S
  • 22. W H I C H B R A N D TA P P E D I N T O T H I S M O V E M E N T ?
  • 23. # 3 WA R B Y PA R K E R A N E Y E W E A R S TA RT U P C O M PA N Y T H AT I S H E L P I N G T H E D E V E L O P I N G W O R L D T O S E E B E T T E R
  • 24. # 3 WA R B Y PA R K E R I N A N U T S H E L L , T H E Y ' V E M A N A G E D T O B L E N D : A N I N N O VAT I V E B U S I N E S S M O D E L + R E L E VA N T C O - C R E AT I O N +S H A R E D VA L U E + S E X Y & C H E A P P R O D U C T
  • 25. # 3 WA R B Y PA R K E R L E T Y O U C H O O S E V I A E - C O M M E R C E U P T O 5 PA I R S T O T RY O N PA I R U P W I T H A R T I S T S T O D E S I G N N E W L I N E S E N D O R S E B U Y O N E , G I V E O N E M O D E L A L L M O D E L S F R O M $ 9 5 , A C C L A I M E D B Y FA S H I O N I S TA S A N I N N O VAT I V E B U S I N E S S M O D E L + R E L E VA N T C O - C R E AT I O N +S H A R E D VA L U E + S E X Y & C H E A P P R O D U C T I N A N U T S H E L L , T H E Y ' V E M A N A G E D T O B L E N D :
  • 26. B E T R A N S PA R E N T B E F O R E Y O U R C U S T O M E R S A S K Y O U T O B E # 4
  • 27. F R O M S N O W D E N T O Z U C K E R B E R G : E V E RY B O D Y I S E X P E C T I N G G O V E R N M E N T S A N D C O M PA N I E S T O B E M O R E O P E N A B O U T T H E D ATA T H E Y H O L D
  • 28. B E S I D E S T H AT, R A D I C A L T R A N S PA R E N C Y I S G O O D F O R B U S I N E S S , T O O : “ R A D I C A L T R A N S PA R E N C Y I N C R E A S E S C O M M I T M E N T A N D M O T I VAT I O N T O T H E C O R P O R AT E M I S S I O N B E C A U S E E M P L O Y E E D ATA A R E E X P L I C I T LY L I N K E D T O P E R F O R M A N C E , E N S U R I N G H I G H L E V E L S O F FA I R N E S S . ! A S E N S E O F R E A L FA I R N E S S T U R N S O U T T O B E D E E P LY R E WA R D I N G T O T H E B R A I N . ” H A R VA R D B U S I N E S S R E V I E W
  • 29. W H I C H B R A N D TA P P E D I N T O T H I S M O V E M E N T ?
  • 30. # 4 C H I P O T L E A C H A L L E N G E R FA S T F O O D B R A N D T H AT E L E VAT E D T R A N S PA R E N C Y T O I T S B R A N D C A U S E
  • 31. # 4 C H I P O T L E T H E Y A L S O F I N D N E W WAY S T O E N G A G E W I T H C O S T U M E R S V I A T H E I R C A U S E
  • 32. I N S P I R E B U S I N E S S W I T H ( P E R S O N A L ) P U R P O S E # 5
  • 33. A N E W WAY O F L O O K I N G I N T O A N E W M A R K E T
  • 34. T H AT I S G E N E R AT I N G M O R E L E V E R A G E W I T H C O N S U M E R S C O N S U M E R S A R E I N C R E A S I N G LY L O O K I N G T O S U P P O R T P U R P O S E B U S I N E S S
  • 35. W H I C H B R A N D TA P P E D I N T O T H I S M O V E M E N T ?
  • 36. # 5 B E L E Z A N AT U R A L VA L U I N G B R A Z I L I A N W O M E N ’ S S E L F - E S T E E M F R O M A V E RY P E R S O N A L P U R P O S E
  • 37. # 5 B E L E Z A N AT U R A L A P E R S O N A L Q U E S T T H AT R E S U LT E D I N A M U LT I M I L L I O N D O L L A R C O M PA N Y U N S AT I S F I E D W I T H H E R O W N H A I R , Z I C A A S S I S S TA R T E D T O T E S T C H E M I C A L F O R M U L A S I N O R D E R T O G E T C U R LY P E R F E C T I O N . I T T O O K H E R 1 0 Y E A R S T O G E T W H E R E S H E WA N T E D : A C R E A M T H AT G I V E S C U R LY H A I R A N U N I Q U E L O O K A N D F E E L .
  • 38. # 5 B E L E Z A N AT U R A L T H E I R B U S I N E S S M O D E L I S E N T I R E LY N E W A N D S O A R E T H E I R A C T I VAT I O N S : U N L I K E A N Y O T H E R S A L O N , T H E Y H AV E A P R E F I X E D M E N U W I T H 3 0 D I F F E R E N T K I N D S O F C U T S A N D C U R L T R E AT M E N T S . ! A N D T H E I R O W N C A R N I VA L B L O C K !
  • 39. I N S P I R E B U S I N E S S W I T H P U R P O S E B E T R A N S PA R E N T B E F O R E Y O U R C U S T O M E R S S O C I A L G O O D + B U S I N E S S I N N O VAT I O N A S P R E M I S S E S C O L L A B O R AT I V E E C O N O M Y I S A R E A L I T Y # 1 # 2 F R O M A D V E RT I S I N G T O ‘ P R O D U C T I S I N G ' # 4# 3 # 5 T H E B I G P I C T U R E :
  • 40. A T O O L K I T F O R N O W W H AT C A N W E D O T O D AY ?
  • 41. vINTERNET HUMAN SOCIETY+ U N L E A S H T H E P O W E R O F R E A L E M O T I O N S
  • 42. F R O M H U M A N S O F N Y T O D O V E ’ S B E A U T Y S K E T C H E S , R E A L S T O R I E S M AT T E R M O R E . M A D E B Y, F O R P E O P L E :
  • 43. C O N T E N T M AY B E Q U E E N , B U T
  • 44. A S R E A L - T I M E C O N T E N T I S A M U S T, C O M PA N I E S A R E C O M B I N I N G S P E E D A N D C U LT U R A L R E L E VA N C E T O P R O P E L M E S S A G E S . I T ’ S R E L E VA N C E , S T U P I D
  • 45. mutato is part of the WPP group of companies T O C R E AT E B E T T E R E X P E R I E N C E S DATE DATA YOUR
  • 46. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 N E W O P P O RT U N I T I E S F O R M O R E I M M E R S I V E , P E R S O N A L I Z E D S E R V I C E S A R E B E I N G C R E AT E D A S D I G I TA L D ATA M E E T S T H E P H Y S I C A L W O R L D I N T E R N E T O F T H I N G S F O R R E A L
  • 47. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 B E H AV I O R A L C H A N G E A L S O W O R K S F O R B R A N D S
  • 48. mutato is part of the WPP group of companies Mutato @ SXSW abr / 2014 B R A N D S A R E U S I N G G A M E S , O N L I N E V I D E O A N D C H A L L E N G E S T O E N C O U R A G E P E O P L E TA K E AT T I T U D E S I N T H E R E A L W O R L D T H E R E A L E N G A G E M E N T
  • 49. T H A N K S : - )