The Interactive Print Experience

•

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Tata Consultancy Services

Netpage is an augmented reality mobile app which provides digital functionality for printed media. The application uses image recognition technology to recognize content on Netpage-enabled printed pages, and then serves up a "digital twin" of the recognized page.

Technology Business

www.netpage.com Confidential & Copyright ©2013 1
TCS Innovation Forum, 2013
The Interactive Print Experience

www.netpage.com Confidential & Copyright ©2013 2

www.netpage.com Confidential & Copyright ©2013 3

www.netpage.com Confidential & Copyright ©2013 4
319.1
88.4
412.9
Print Internet Other
Shifting Equilibria
93.8
43.6
32.3
29.2
97.4
22.8
Newspapers Magazines Outdoor
Catalogs Direct Mail Inserts
Worldwide Advertising Spend, 2012
US$bn
Print Advertising, 2012
US$bn

www.netpage.com Confidential & Copyright ©2013 5

www.netpage.com Confidential & Copyright ©2013 6
Demo

www.netpage.com Confidential & Copyright ©2013 7
Use Cases - Marie Claire

www.netpage.com Confidential & Copyright ©2013 8
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