FUNDAMENTAL OF DIGITAL MEDIA DESIGN

1. Fundamental of
Digital Media Design
Multimedia Development Process
OER Fundamental of Digital Media Design by Noraniza Samat (editor) work is under licensed
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

2. Chapter Description
• Aims
– To understand the overall process in developing multimedia product
– To learn the details task involves for each stages
• Expected Outcomes
– Understand the multimedia development process
– Able to applied the knowledge in developing a multimedia project
• References
– Tay Vaughan. Multimedia: Making It Work, Ninth Edition. Mc Graw
Hill. 2014. ISBN-13: 978-0071832885.
– Leoni Rahmawati, Lecture Note: Multimedia Development
Lifecycle(MDL), 2011

3. Introduction
• Multimedia development is a project-based process
• A proper plan for multimedia development will save time
and money.
• The production of interactive multimedia applications is a
complex one, involving multiple steps.

4. Multimedia Development Process
• Multimedia development process can be divided into the
following phases:
1. Conceptualization
2. Development plan
3. Preproduction
4. Production
5. Postproduction
6. Documentation

5. Multimedia Development Process
Step 1: CONCEPTUALIZATION
• The process of making multimedia starts with an "idea" or
better described as "the vision" - which is the conceptual
starting point.
• Conceptualization involves:
– Identifying a relevant theme for the multimedia title.
– *Target Audience/Platform
– Availability of content
– How amenable is the content to multimedia treatment
– Issues like copyright are also to be considered.

6. Multimedia Development Process
Step 2: DEVELOPMENT PLAN
• Defining project goals and objectives
• Specific goals, objectives and activities matrix must be laid
down.
• Goals: In multimedia production goals are general
statements of anticipated project outcomes, usually
more global in scope.
• Objectives: Specific statements of anticipated project
outcomes.

7. Multimedia Development Process
Step 2: DEVELOPMENT PLAN
• Activities: These are actions, things done in order to
implement an objective.
» Specific people are responsible for their
execution,
» a cost is related to their implementation
» There is a time frame binding their development.
• *Defining the Target Audience
» A very important element that needs to be
defined at this stage is the potential target
audience of the proposed title since, this will
determine how the content needs to be
presented.

8. Multimedia Development Process
Step 3: PRE-PRODUCTION
• The process of intelligently mapping out a cohesive strategy
for the entire multimedia project, including:
content, technical execution and marketing.
Requirement, Design (Documentation)
• The Production Manager undertakes the following
activities:
Development of the budget control system
Hiring of all specialists involved in the multimedia
development process

9. Multimedia Development Process
Step 3: PRE-PRODUCTION
• The Production Manager undertakes the following
activities:
o Contracting video and audio production crews and
recording studios
o Equipment rental, leasing and purchasing
o Software acquisition and installation
o Planning the research work of the content specialists
o Requirement and Design of the multimedia product
oapplication outline – design, storyboard
oschedules
o Coordination of legal aspects of production

10. Multimedia Development Process
Step 4: PRODUCTION
• Activities in this phase include:
Finalized Interface Design
Graphics Development
Selection of musical background and sound recording
Video
Development of project (ex animation, digital video,
games)
Authoring/Programming
*Testing

11. Multimedia Development Process
Step 5: POST-PRODUCTION
• In this phase, the multimedia application enters the Alpha
and beta testing process.
– Alpha:
• Testing conducted internally by the manufacturer
• Takes a new product through a protocol of testing
procedures to verify product functionality and
capability.

12. Multimedia Development Process
Step 5: POST-PRODUCTION
– Beta:
• The second-stage test-version, which is distributed
free to a limited sample of users so that they can
subject it to daily use and report any problems to the
manufacturer.
• After the "bugs" are fixed, the final version of the
program is released to the general public.
• Once the application is tested and revised, it enters the
packaging stage.
– It could be burned into a CD-ROM or published on the
internet as a website/mobile, etc

13. Game Development Phase

14. Phases in Game Development
Once the concept
and genre have
been decided, the
production of the
game will break into
three phases.
14
Pre-
production
Production
Post-
production
Concept
Aftermarket

15. Concept Phase
• Occasionally, new original concepts come along, either
designed by internal creative personnel or submitted by an
external developer.
• Briefly specific game and character development/ specific
improvement, user interface, level design, game name,
competing product, citing research, customer feedback
(finding), review etc.
• Require green light committee
15

16. Pre-Production Phase 16
The
Design
Document
Team
selection
Agreements Bid package
Milestones
and
scheduling
The Technical
Design
Document
Prioritizing
Budget,
Profit and
Loss
analysis
Kickoff

17. Production Phase
• Actual works begin.
• The programming
• Testing
• Deal with issues and problems
• Audio
• First playable – proof of concept
• Demos
17

18. Post-Production Phase
When all assets have been created and integrated, and all features
have been implemented, the production phase has ended and
postproduction begins.
In the film industry, postproduction refers to the activities that go
into finalizing a movie after the cameras have been put away and
the actors have gone home: editing, dubbing, titling, general
cleanup, and the marketing and distribution of the film.
In the games industry, postproduction is that period in which QA
tests the game, identifying bugs and places where adjustments are
needed.
Marketing creates the box and paper materials (“box & docs”) and
arranges broadcast, online, print, and in-store advertisements and
promotions.
The sales department forecasts how many units will be needed.
The operations department arranges to have the game
manufactured.
18

19. Multimedia Development Process
Step 6: DOCUMENTATION
• User documentation is a very important feature of high-end
multimedia titles.
• This includes:
Instructions for installing
System requirement
Developing acknowledgments
Copyrights
Technical support and other information important for
the user.

20. Conclusion of The Chapter
• Multimedia is a team effort and requires cooperation from
the team member.
• It also includes the step by step phase from start to finish to
make sure the development runs smooth according to the
time constraint and deadline.