Digital signage can provide competitive advantages for businesses in several key areas: 1) It allows businesses to attract audiences in unique ways by easily changing digital menus and promoting non-best selling items. 2) It increases overall customer satisfaction through interactive features like an infotainment system while testing products. 3) Digital signage systems provide flexibility by allowing centralized management of content across many locations from a single server.

1. Adopting Digital Signage for Competitive Advantage By Teo de Lange Planar

2. Introduction Teo de Lange Sales Director EMEA / ASPAC Digital Signage CoolSign Based out of Amsterdam Hardware background, since four years into Digital Signage. Since two into the software side of the business Talk about the potential competitive advantage of a good Digital Signage install

3. Key Areas Attract Audience in your own unique way Increase Overall Customer Satisfaction Flexibility Ease of Use, ease of operation Who maintains content?

4. Additional Areas Cross Selling of products Branding Increased conversion rates Attract new customers Retain existing customers Direct customers to products Enhance shopping experience

5. A Few More Areas Increase Branch Sales Grow portfolio of product sold to client base Increase banking revenues Ad Network Revenue Marketing Strategy enhancement Training Employees Educate customer of products

6. Attract Audience in your own Unique Way Digital Menu Board Easy to change Fully controlled from the main office, with local news input All in one solution Easiness of promoting non high runner items.

7. Overall Customer Satisfaction Bedding store with infotainment while testing the bed Unique bedding configuration tool, all embedded in the DS Platform

8. Flexibility 70 stores in Greece, Slovakia and Bulgaria managed from one server by a single person soon another 140 stores in the US will be included

9. Ease of Use, Ease of Operation Everybody should be able to operate the system Different Network Managers that have access to certain restricted area’s Adaptive to all different kinds of content MPEG Windows Media Image Files Flash Live TV - Streaming

10. Ease of Use

11. Ease of Use Distribution Networks Terrestrial Satellite DSL Dial Up Distribution Methods Unicast Transfer Nodes Multicast Distribution Controls Bandwidth Limiting Maximum Usage Percentage Schedule time of Delivery

12. Who Maintains Content? The Store? A Hosting Provider? An Advertising Company? The customer with the provider in the background?

13. The Store

14. A Hosting Provider

15. Another Hosting Provider

16. An Advertising Company

17. Thomas Cook, content self managed

18. Cost Cost is relative To do it right, the investment is significant. On the other hand, you save a lot of resources: No staff to change posters on a weekly basis Instructing staff through the Signage System instead of getting them to a training facility Instant advertising Many, many, more…..

19. Cost Hardware prices have decreased drastically, which makes the install more affordable. Software has become more sophisticated, so the effect can be even more effective: Camera with face recognition Streaming TV Cueing system integration SMS/MMS/Bluetooth integration

20. Hardware cost sheet

21. Conclusion